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Highly motivated, customer-focused marketing and business development professional with more than 6 years of international, senior-level experience. Offer track record of generating significant business growth and increasing revenue through development of innovative strategic marketing plans and initiatives. Possess background encompassing commercial and operational aspects of business. Recognized as skilled communicator and dedicated team leader and motivator. Core competencies:

Channel Development · Strategic Planning · Profit Building · Restructuring · Business Planning

Operational Streamlining · Change Management · Product Marketing · Needs Assessment

P&L Administration · Contract Negotiations · International Business · Team Leadership & Motivation


Member of Institute of Directors (IoD)

Work experience

Oct 2009Present

Director of Business Development


Spearhead development of Covidien’s OEM and kit packing business channels to deliver additional revenues to EMEA Medical Supplies division. Established strategic operation and business plans for each channel and oversee daily customer management and overall business growth. Serve as representative for EMEA Medical Supplies on all product development projects within Medical Devices Sector, providing marketing feedback throughout entire product development lifecycle. Analyze current portfolio and make recommendations on acquisitions, business expansions, product line divestiture and termination, and strategic planning. Represent commercial business in key decisions and planning process pertaining to manufacturing and logistics.

·Developed business plans for kit packing business channel in less than 6 months to drive $2.2M in initial revenue with double-digit growth expected over next 2-3 years.

·Recommended new business opportunities for EMEA business that could potentially generate more than $60M in additional revenue with upwards of 10% growth per year.

·Generated $2.6M in revenue for OEM business through effective management of key partnerships.

Aug 2006Oct 2009

Director of Marketing EMEA

Served integral role on senior management team overseeing upstream and downstream marketing functions for 22 product groups representing $220M in revenue. Transformed EMEA market approach to more clinical-based sell with bottom-line focus. Spearheaded portfolio management decisions, including business exits, partnership negotiations, and large-scale supply agreements. Collaborated on development and implementation of strategic pricing directions, customer-facing marketing support materials, and annual sales conferences. Represented EMEA Medical Division on pricing teams to improve margin and price cohesion across EMEA. Managed as many as 8 marketing personnel.

·Increased overall business margin 5% on existing $26M business while generating additional $10M in unexpected revenue during exit process.

·Spearheaded development of internal online training platform for sales teams to baseline existing knowledge and implement local training on products and selling messages.

·Achieved average sales growth of 12.1% and margin growth of 13.9% for focused product groups.

·Directed on-time and under-budget establishment and launch of 4 EMEA-level sales conferences ranging from $600K to $1.8M in costs.

Feb 2003Aug 2006

International Marketing Manager

Adapted and implemented corporate downstream marketing message for all markets outside North America, encompassing 8 product groups representing $153M in revenue. Communicated international market requirements for all new product development activities at corporate level.

·Achieved 10% increase in revenue for $75M business through implementation of international strategy to drive growth in key product area.

·Developed innovative, multilingual new product launch package for international markets, including sales talk tracks, sales target-specific features and benefits sheets, pricing and lease calculation sheets, product literature, and essential documents.

·Generated 16% revenue growth on average per year by reconnecting international marketing groups with corporate headquarters and spearheading strategy development and key product focuses.

Jun 2001Feb 2003

Project Manager

Developed and managed large-scale, corporate-level projects ranging from $600K to $60M, including facility relocation and closures and new product development. Established project budgets and timelines. Assisted commercial and engineering teams in product-related issue identification and resolution.

·Relocated $6M manufacturing process to Mexico on time and under budget, including closure of distribution center.

·Developed timeline and budget and motivated team for $2.5M international technology transfer and manufacturing process development.

·Nominated for Engineer of the Year award for creation of innovative timeline and budget management tools for entire project group.

Oct 1999Jun 2001

Project Engineer

Developed and implemented new products to meet specific B2B customer requirements for $33M business, including 2 of company’s largest OEM accounts worth more than $10M. Assisted commercial teams in customer negotiation, pricing, and problem resolution throughout sales process. Managed OEM group during 6-month transfer process to new divisional structure.

·Achieved 500% increase in throughput of engineering quotes following implementation of efficient costing process.

·Created system that increased efficiency of tracking entire product development lifecycle.

Feb 1997Oct 1999

Project Engineer


Sep 1990Mar 1996

Bachelor of Science

Georgia Institute of Technology


Language - Spanish
Two years formal study in school and multiple years use in countries