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Duane Conder

Creative Director • Brand Storyteller • Digital Content Producer

Summary

Accomplished creative mind and seasoned Digital Content Brand Storyteller with exceptional eye for photography / videography with excellent Adobe Premiere Pro and Adobe After Effects skills; proven record of increasing engagement, improving metrics, and illustrating creative vision using new, traditional, and social media platforms.

Creative and dynamic communications professional with experience working for broadcast and corporate clientele from ABCNews to Zegna. Consistently strives to produce and curate exceptional content, while driving click-through and engagement rates on social media platforms. Supports media campaigns through analysis of raw data and reports, making adjustments as necessary to ensure concrete results for the client or company. Approaches problems with out-of-the-box thinking and develops creative solutions. An energetic and empathetic leader who specializes in building, managing, and mentoring teams of creative professionals from a variety of disciplines; employs knowledge of interpersonal communications and cultural/emotional awareness to encourage team members to produce exemplary work.

Latest vids

I once worked with an executive producer whose mantra was, "A creative's worth is only as good as their latest work." Tick the pic to play >>>

ABC TO ZEGNA

These organizations and TV shows have trusted me to fill various creative roles on staff and as a contractor (freelance):

ABC News, ABC Broadcast Publicity, Adobe Systems, A.H. Belo Corporation, Amazing America, Amadea Film Productions, AMC, American Humane, Anthology, AOL/Patch, Arther Anderson, Banfield Pet Hospital, Browning Firearms, Boundless Hunting, CarnivoreTV, CBC Canada, CBS Television, CBS Affiliate Advertising, Cinema Products Corp., C/NET, CNN, Concord Music Group, Dig-In, Discovery News, DonorTiles, E! Entertainment, EDS, Elev8te New Mexico, Ericsson, Favilli Studios, Fireside Texas Novels, Fourteen Days in Great Britain, GE, Genesis Entertainment, Glory Days, Good Morning America, Go Wild in Texas, Harte Hanks Communications, Henna Chevrolet, Indian Child and Welfare Services, KABC-TV, KENS-TV, KTRK-TV, KXAS-TV, Louisiana Public Broadcasting, Miles Ahead Jamaica, Miles Ahead Cayman, Miles Ahead Do Something, Neiman Marcus, Network 10 Australia, Net Talk Live, New Mexico Community Foundation, Nickelodeon, North Texas Public Broadcasting, Orqis Medical, Paramount Pictures (Big Red Truck Films), Pin4Life, Real Stories of the Highway Patrol, RockTV, Rosewood Hotels and Resorts, Save Disney Campaign, Scripps Howard Television, Show of Support Hunt for Heroes, SHRM, Southwest Airlines, Strange Universe, Texas Scottish Rite Hospital for Children, Texas Trophy Hunters Association, The City of Dallas, The Walt Disney Company, The Visual Word, TVNATION, Trinity University, Unsung Heroes, Walker, Texas Ranger, Walls 10X, WFAA-TV, When We Last Spoke, Wildlife Partners, WOWi, WWE Superstars, Zegna

Selected Achievements

of the past 10 years or so for...

• NEW, TRADITIONAL, AND SOCIAL MEDIA CONTENT CREATION

    • Creative Director, Story Editor, Finishing Editor, and Adobe After Effects artist on multiple Hollywood films (narrative and documentary); EPKs and online promotional vids.
    • Have directed, shot, and edited feature-length documentaries; wrote and produced multiple EPKs and promotional videos; directed and edited a feature-length BDR concert released in 7.1 surround.
    • Have designed and delivered graphic assets for publications for both a major University and the largest independent record label in the U.S. on an on-going basis.
    • Developed and led a large team of volunteers, contractors, and staffers at The Rock Church San Diego; directed live venue broadcasts and short-form digital interstitials for a weekly live audience of approximately 15,000 (more than 260 events yearly).
    • Have and continue to Communicate effectively with finishing editors/mixers, design team, VPs/creative directors/producers, external vendors, and their fellow line producers.
    • Always ensure the final cut adheres to the creative vision and strategies of the distributor(s).

Tap images to play >>>

• Outdoor Television OTA & OTT QC:

Created and managed Over the Air, Over the Top, and social media content for four reality series across multiple networks—confirmed and conformed to color grade and locked to time for every episode; ensured proper commercials ran during episodes. Maintained, reconciled consistency of graphic branding and wrote EPG descriptions for each episode. Managed and approved music cue sheets for the legal team; Directed voiceover sessions, merged video and audio to create final assets.

    • Managed first-run and re-run episodes of four reality series on five networks, two OTTs, and six local OTAs.
    • Built and strengthened collaborative teams.
    • Solely created all show sizzle reels, intros, outros, and motion graphics packages from scratch in FCP, Adobe After Effects, and Premiere Pro.
    • Quality control of content for:
      • Creative vision and brand integrity
      • Correct titling and graphic information according to end user requirements
      • Correct audio mix
      • Correct slates and file names
    • Produced a total of 561 30-minute television episodes on-time and free of errors.

Tap images to see/play:

• TRINITY UNIVERSITY:

    • Expanded this small liberal university’s Alumni Relations and Development Division's overall social following by more than 60% with a cumulative organic reach of over 2.1M.
    • Increased Alumni Relations’ social engagement by 11,957% over a seventeen-month period.
    • Increased LinkedIn engagement from 0.012% to more than 4% within a twelve-month period; increased LinkedIn reach to more than 1M unique impressions, up from zero impressions by my predecessor 2016.
    • Through my new and original campaign efforts I increased donations by 386% from Facebook fans and 154% from LinkedIn followers, so approximately 4,000 new unique donors to the University; relayed this information to executive team via Sprout and Evertrue reporting.

Case Study, full capabilities: "When WE LASt Spoke"

Backstory and achievement: In the Spring of 2015, Author Marci Henna wrote a new novel. Today she has a video book trailer, the main social channels, a fun, interactive website and a new, re-designed book jacket. Her fans, followers and  book sales number in the thousands and a feature film is set for release in Q1 2020 all because she trusted me and my team with her digital content creation and distribution needs on this media push.

My role on this project:

    • Director and Editor of the the video book trailer
    • Twitter and Facebook page Content Designer and Admin
    • Facebook for Business  Ad Designer and Manager
    • Twitter Post Author and Automation Manager
    • Provided key assets and Oversaw the Design of the Book Cover and Website content

Tap images to see/play:

Education

Bachelor of Arts in Mass Communications

Texas Tech University

Major: Corporate Television

Minor Areas of Study: Business, Art

Worked 40hrs/week as news photojournalist for local TV stations for 4 years while completing undergraduate degree.

Professional Development

Pinnacle Learning Institute

Online courses on building, optimizing, and delivering website audiences

 

TalentSmart®

Leadership Competencies and Discovering Emotional Intelligence

(now known as 360 Refined and EQ Train-the-Trainer)

Awards and Honors

• 4 Gold Telly Awards:
PwC Volunteerism; Cooper's & Lybrand Health Care Compliance; Texas Scottish Rite Hospital: Works of Art

• 3 Aegis Awards of Excellence:
Campbell Soup: Release the Power; The CondorMedia Demo; Willoughby

• Worldfest Houston Silver Award:
Dr. Jonas Salk on KidsPeace®

• 2 Worldfest Houston Bronze Awards:
KidsPeace: Give Kids Peace; Southwest Airlines: Mind the Gap

• 2 Golden Communicator Awards:
Band (rough cut); The CondorMedia Demo

• Health & Science Communications Association ELMER FRIMAN Best of Show Award:
Texas Scottish Rite Hospital: Works of Art

Project Screenings (Public Venue)

• South by Southwest (4)

Dallas VideoFest (3)

Fort Worth Film Festival

An Lanntair Art Centre, Stornoway, Isle of Lewis (8)

New York International Film Festival

Downtown Film Festival LA

White Sands International Film Festival

David + Goliath (5)

Maravilla Caliente

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