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Colton Perry

Partner Advisory Board Member at Demandware

Work experience

Jul 2012Present

VP, Partnerships and Business Development

Monetate, Inc.
Develop and manage strategic partnerships and commercial agreements with agencies, platforms (SAP hybris, Demandware, Magento, IBM WebSphere Commerce, Intershop, etc), technology companies, and ecommerce and optimization consultancies. Evangelize the Monetate platform and provide strategic consulting to partners on successfully integrating Monetate testing, optimization, and personalization services and products with their clients. Work with sales team on strategic opportunities that involve partners. Concepted, led design and development, established relationships, and negotiated all contracts and agreements related to Monetate's LiveAudience product. This product, first of its kind in market, leverages third-party data from data exchanges and audience platforms for site-side and email targeting, optimization, and personalization. This product created incremental revenue streams through new product revenue, revenue sharing with partners, and helped close numerous new customer opportunities.
Sep 2014Present

Advisory Board Member

Demandware
Mar 2012Jul 2012

VP Media & Entertainment/Group Account Director

Empathy Lab
Media & Entertainment executive and strategist specializing in setting strategy, defining, and developing products, services, and platforms for TV everywhere, subscription video on demand (SVOD), transaction video on demand (TVOD), broadband video, IPTV, and over the top (OTT) video for MSOs, MVPDs, studios, networks, and other content providers. Also personally oversee a strategic portfolio of accounts including Comcast, Rogers, Cogeco, Sony, Kit Digital, Epix, and the Digital Entertainment Content Ecosystem/DECE (the consortium behind UltraViolet of which Empathy Lab is also a member).
Jul 2010Mar 2012

VP of Account Management

Empathy Lab
Lead the account management/strategy and digital marketing teams for a fast-growth interactive agency. Have P&L responsibilities and helped grow top line revenue 50% year-over-year and increased net profit margin by over 100%. Participate in business development and sales and have personally led some of the agency's largest accounts such as Cogeco Cable, Liberty Global and the American National Red Cross. Also established the agency's marketing, analytics, and mobile practices winning the first marketing and analytics accounts and leading the development of the first mobile applications for clients diversifying services offerings and creating incremental revenue streams.
Sep 2009Jul 2010

VP of Marketing and E-Commerce

PetFoodDirect.com
Led the marketing and e-commerce team at multi-brand specialty retailer in the pet food and supply vertical. Led the design and re-platforming of a multi-brand e-commerce system. Managed, built, and enhanced multi-channel marketing strategies and programs that resulted in >50% growth across the business and approximately 200% growth of the online pharmacy business. Moved the needle on monthly site wide conversion rate from

Education

19921996

IS

Old Dominion University

Skills

Integrated Marketing
Analytics
Mobile Devices
IPTV
SaaS
Google Analytics
Digital Media
PPC
Web Development
Entrepreneurship
CRM
Social Marketing
Social Media Marketing
Mobile Applications
Marketing
Lead Generation
Content Management
Direct Marketing
Management
Omniture
Strategy
Strategic Partnerships
Business Development
Account Management
Marketing Strategy
Email Marketing
SEO
Personalization
Interactive Marketing
Broadband
Online Advertising
Digital Marketing
Digital Strategy
Multi-channel Marketing
Video over IP
Social Media
Online Marketing
Mobile Marketing
E-commerce
Web Analytics