Colton Perry

Work History

Work History
Jul 2012 - Present

VP, Partnerships and Business Development

Monetate, Inc.
Develop and manage strategic partnerships and commercial agreements with agencies, platforms (SAP hybris, Demandware, Magento, IBM WebSphere Commerce, Intershop, etc), technology companies, and ecommerce and optimization consultancies. Evangelize the Monetate platform and provide strategic consulting to partners on successfully integrating Monetate testing, optimization, and personalization services and products with their clients. Work with sales team on strategic opportunities that involve partners. Concepted, led design and development, established relationships, and negotiated all contracts and agreements related to Monetate's LiveAudience product. This product, first of its kind in market, leverages third-party data from data exchanges and audience platforms for site-side and email targeting, optimization, and personalization. This product created incremental revenue streams through new product revenue, revenue sharing with partners, and helped close numerous new customer opportunities.
Sep 2014 - Present

Advisory Board Member

Mar 2012 - Jul 2012

VP Media & Entertainment/Group Account Director

Empathy Lab
Media & Entertainment executive and strategist specializing in setting strategy, defining, and developing products, services, and platforms for TV everywhere, subscription video on demand (SVOD), transaction video on demand (TVOD), broadband video, IPTV, and over the top (OTT) video for MSOs, MVPDs, studios, networks, and other content providers. Also personally oversee a strategic portfolio of accounts including Comcast, Rogers, Cogeco, Sony, Kit Digital, Epix, and the Digital Entertainment Content Ecosystem/DECE (the consortium behind UltraViolet of which Empathy Lab is also a member).
Jul 2010 - Mar 2012

VP of Account Management

Empathy Lab
Lead the account management/strategy and digital marketing teams for a fast-growth interactive agency. Have P&L responsibilities and helped grow top line revenue 50% year-over-year and increased net profit margin by over 100%. Participate in business development and sales and have personally led some of the agency's largest accounts such as Cogeco Cable, Liberty Global and the American National Red Cross. Also established the agency's marketing, analytics, and mobile practices winning the first marketing and analytics accounts and leading the development of the first mobile applications for clients diversifying services offerings and creating incremental revenue streams.
Sep 2009 - Jul 2010

VP of Marketing and E-Commerce
Led the marketing and e-commerce team at multi-brand specialty retailer in the pet food and supply vertical. Led the design and re-platforming of a multi-brand e-commerce system. Managed, built, and enhanced multi-channel marketing strategies and programs that resulted in >50% growth across the business and approximately 200% growth of the online pharmacy business. Moved the needle on monthly site wide conversion rate from < 4% to > 10% by developing and implementing a rigorous personalization and optimization strategy and program.


1992 - 1996


Old Dominion University



Integrated Marketing


Mobile Devices



Google Analytics

Digital Media


Web Development



Social Marketing

Social Media Marketing

Mobile Applications


Lead Generation

Content Management

Direct Marketing




Strategic Partnerships

Business Development

Account Management

Marketing Strategy

Email Marketing



Interactive Marketing


Online Advertising

Digital Marketing

Digital Strategy

Multi-channel Marketing

Video over IP

Social Media

Online Marketing

Mobile Marketing


Web Analytics