VP, Partnerships and Business Development
Develop and manage strategic partnerships and commercial agreements with agencies, platforms (SAP hybris, Demandware, Magento, IBM WebSphere Commerce, Intershop, etc), technology companies, and ecommerce and optimization consultancies. Evangelize the Monetate platform and provide strategic consulting to partners on successfully integrating Monetate testing, optimization, and personalization services and products with their clients. Work with sales team on strategic opportunities that involve partners. Concepted, led design and development, established relationships, and negotiated all contracts and agreements related to Monetate's LiveAudience product. This product, first of its kind in market, leverages third-party data from data exchanges and audience platforms for site-side and email targeting, optimization, and personalization. This product created incremental revenue streams through new product revenue, revenue sharing with partners, and helped close numerous new customer opportunities.