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Work experience

Reporter

Annenberg TV News

Wrote, shot, and edited news packages for same-day airing – often within just 5 hours – covering stories throughout LA County. Wrote weekly blog and article for website.

Aug 2011Present

Social Media Manager/Core Staff Member

Optimist LA

Promoted to manage social media accounts including Twitter and Facebook for Nike Sportswear LA: write and produce copy and photo/video content, respond to fan questions, create posts/tweets to promote events and generate interest in products. Escort VIP clients, conduct merchandising, and set up audiovisual elements to contribute to excellence of retail space.

  • Engaged social media audiences by changing tone to fit target audience. Within 6 months, boosted Twitter following by 3,350 followers – it had previously taken 2 years to reach 4,000 followers – and generated the first 1,200 Facebook Likes
  • Helped sell out 4 of 7 new product releases and generated interest in Nike’s newest products by conducting trivia contests aimed at target consumers.
  • Created original music for videos to launch the Hennessy Wild Rabbit Campaign at PR events attended by over 300 people in Los Angeles, New York, and Chicago.
Apr 2011Present

Hip Hop Writer

LA Examiner

Original reporting, writing, and photography on a variety of stories cover LA's hip hop music scene.

Aug 2008Dec 2010

Administrative Assistant to Dr. Todd Boyd

USC School of Cinematic Arts

Assisted with Dr. Boyd’s academic research, television and writing career while managing daily office operations. Conducted research for interviews, books, and lectures to over 100 students; streamlined office correspondence; and generated promotional material for Dr. Boyd’s courses.

  • Expanded official biography to include digital media presence and national reputation.

  • Guided interview site selection to smooth interview process and improve aesthetic appeal.

  • Answered and followed-up on approximately 25 professional calls each day

May 2010Sep 2010

Digital Media Intern

Southern California Public Radio (KPCC 89.3)

Conducted original reporting, writing, and photography for a variety of stories throughout LA County; edited videos, slideshows and audio segments; linked stories across social networking platforms, and aggregated content from news sources such as Associated Press and City News Service

  • Overcame public radio’s typical staid reputation by writing 5 fresh and edgy articles about LA’s street art scene, generating over 7,000 web hits.
  • Contributed on-the-scene photography to break the story of unruly celebrations in downtown LA following the Laker’s Championship victory in 2010, beating all competitors by approximately one hour.

  • Uploaded 40-50 stories each day, personally selecting most relevant for coverage on homepage.

May 2009Dec 2009

Assignment Desk Intern

Fox Sports Net

Researched news stories and informed producers of breaking news, logged videos and press conferences. Filled show requests and booked Vyvx, satellite, and ATM feeds as highlight footage for national show.

  • Created timeline of processes to ensure that all footage was secured and updated in time for each nightly sports telecast and ensured smooth operations by assisting with any effort throughout the organization.
  • Answered over 25 phone calls on a 20-line phone system during each 4-hour shift.
May 2009Sep 2009

Morning Scripts Editor

KTLA 5/The CW

Wrote and edited scripts for the morning news show and ran scripts to news anchors.

Aug 2006May 2008

Administrative Assistant

Cornell Cooperative Extension

Created documents in Microsoft Office and conducted general office duties. Provided tours for guest speakers and visiting dignitaries.

Education

Aug 2008Dec 2010

B.A.

University of Southern California