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Work History

October 2016Present

Head of Operations & New Business

Sets Machine, Inc. 
  • Established and implemented Sets Machine's first ERP software to increase manufacturing efficiency and profit margin (+15%) 
  • Developed Sets Machine's first client outreach strategy and CRM database 
  • Conceptualized and pitched new brand identity alongside overhaul of entire business model to introduce new predictable streams of revenue
  • Worked with CEO and COO to begin development of new product line of furniture and collectibles 
  • Co-managed project timelines, builds and installations for clients such as, Jordan, Nike, The Apartment By The Line, Gisele Bündchen, Diane von Furstenberg, Museum of Arts & Design and more.
March 2016October 2016

Account Manager

Fohr Card
  • Established new agency and brand relationships/accounts for Fohr Card
  • Proactively outreached, pitched and sold $435,000 in new campaign business including brands such as, Jägermeister, Bacardi, Walgreens, Timberland, Grey Goose, Amika, etc. 
  • Developed campaign ideation, influencer recommendations and oversaw execution within scope and budget
  • Managed +100 influencer negotiations, contracts, creative briefings, overall execution and payouts
  • Hosted a monthly series of client and influencer mixer events 
  • Worked directly with the development team to launch 8 new internal campaign management tools and 3 new external products 
Aug 2013March 2016

Director of Business Development

Dubset Media Holdings, Inc.
  • Signed +5,000 labels and publishers (including works from artist such as Kendrick Lamar, Snoop Dogg, Bassnectar, Iggy Azalea, Author, Waka Flocka Flame and many more)
  • Lead presentations, negotiated contract terms and managed the red-line process until close 
  • Designed and implemented Dubset's sales system and CRM tools, which actively managed relationships with over 200 prospective clients (technology companies, music labels and investors)
  • Launched world's first ever registry and exchange platform for derivative works
  • Headed up content operations and successfully on-boarded +6,000 rights holders
  • Prioritized relevancy of content from channel partners to distribute onto major music services
  • Developed a music identification product, a new category for the organization
  • Created and distributed the industry's first ever series of transparency reports around top mixes
  • Lead a team of 7 in conducting both primary and secondary research of 50,000 DJ mixes to gain insight for which underlying artists and rights holders were being sampled
  • Published and presented data analysis on derivative market and for investors and channel partners, helping close $3 million in investments
Aug 2012Aug 2013

Artist Relations & Business Development Associate

Dubset Media Holdings, Inc.
  • Developed RFP for $50,000 Smirnoff Master of the Mix branded content deal
  • Secured and recorded exclusive live DJ sets from top clubs and DJs in NYC
  • Lead implementation of video pre-roll and display advertisements on Thefuture.fm
  • On-boarded +1000 DJs and ingested 30,000 pieces of content onto the platform 
Apr 2014Present

Co-Founder | Growth & Business Development

Mofon•GO NY
  • Launched first Puerto Rican food & lifestyle company in Brooklyn
  • Expanded to 3 locations in under 2 years - Williamsburg, DUMBO and Coney Island
  • Generated $400,000 in revenue within 2 years 
  • Secured strategic brand partnerships with companies such as, Retrosuperfuture and Red Bull 
  • Co-hosted and documented multiple events in collaboration with Lexus, Spike Lee, Summer Stage, Full Moon Festival and more

Education

20092012

B.S. Advertising 

The University of Texas at Austin 

Skills

Podio | Odoo

CRM & Project Management Tool

MS Office

Powerpoint, Excel, Word

Google Analytics | Apps