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Work experience

Mar 2007Feb 2009

Communications Manager

Bell Aliant

Reporting to the Director and Vice President, Communications & Public Affairs:

  • Managed content, writing and editing for employee portal and other internal campaigns. Kept the employee portal fresh and relevant to 10,000 employees.
    • 33% increase in traffic from January 2007 to January 2008.
  • Developed and implemented communications plans to increase adoption of SharePoint Server 2007 by employees.
  • Implemented and evaluated new technologies and media. For example, webcasts, blogs, wikis and My Sites.
  • Identified the business needs, development and execution of strategic communications plans and programs in cooperation with various internal clients. Analyzed and developed recommendations for communications activities; prepared background information and written materials; and conducted audience and stakeholder analysis.
  • Developed standards for writing and the use of imagery, based on best in class practices for employee portals.
  • Monitoring online usage statistics, performing an analysis of the data and implementing any recommended changes based on trends and themes.
  • Supported the xwave portal,nexus, during a period of transition as a new technology platform was introduced.
  • Worked with regional managers, the community investment team members and other employee representatives from across the organization to support our communities based initiatives.
Jan 2008Sep 2008

Event Chairperson (volunteer)

HOLA Saint John

Created event business plan for the second annual event. Acted as spokesperson, implementing media relations plan that included news releases, story pitches, email and Facebook campaigns. Employed web solutions firm to create event website. Responsible for budget planning, sponsorship drive, coordination of thirty-five volunteers, and other activities. Over previous year, increased sponsorship from $6,000 to $22,000 and attendance from approximately 4,000 to 8,000 people. 

Aug 2006Jan 2007

Policy & Research Officer

Saint John Board of Trade

Reporting to the President and Board of Directors:

  • Conducted Media Relations by building relationships with contacts, pitching ideas, and drafting news releases, policy positions and speeches.
  • Created Key Priorities and Issues document which enabled Board members to present their position to federal, provincial and municipal government leaders as well as the media, special interest partners and the general public.
    • Key priorities included establishment of a regional energy hub and the Atlantic Gateway, support for a natural gas pipeline and terminal, creation of an Anglophone medical education program, expansion and retrofit of the regional hospital and community college, completion of work on three major highways, and expanded regional air service.
  • Responsible for policy research pertaining to the energy, natural gas pipelines, the Atlantic Gateway, emergency room services, industrial park improvement, workforce expansion, as well as physician recruitment and retention.
  • Managed committees including Government Affairs, Business Development, Communications, Transportation, Women in Business, and HOLA Saint John.
May 2005Aug 2005

International Analyst

Agriculture and Agri-Foods Canada

Reporting to the Deputy Director and Website Content Manager:Conducted research and prepared market information reports. Created content for exporter’s diagnostic tool and collateral for new brand.

Co-op work term.

Jan 2004Apr 2004

Public Relations Assistant

iNova Credit Union

Reporting to the General Manager: 

Carried out branding exercise to determine a new name for the credit union. Conducted and wrote a communications audit of the credit union and a gap analysis of the products and services. Wrote content and designed the 2003 Annual Report. Planned and coordinated the 2004 Annual General Meeting.

  Co-op work term.
May 2003Aug 2003

Public Relations Assistant

Reporting to the Manager of Investor Relations & Compliance:Drafted Investor Relations communication pieces including Quarterly Report statements, Market and Fund Commentaries, press releases, bilingual PowerPoint presentations and letters from the President. Wrote content for website re-design; liaised with graphic designers on brochure development incorporating the new brand design.

Co-op work term.
Mar 1998Feb 2001

Store Manager

Suzy Shier Ltd.

Reporting to the Regional Manager:

Provided leadership, training and performance evaluation of staff (up to 12 employees). Performed reporting, payroll and merchandising. 

Mar 1993Dec 1996

Event Manager – Freelance


Self-employed manager of events and merchandising throughout the Province of Quebec for clients including shopping centres, corporations and small businesses. Hired contractors for audio, visual, modeling, emcee, guest speaker and marketing services.


Sep 2002May 2006

Bachelor of Public Relations (Co-operative Education)

Graduated 2006

Portfolio Samples


Communications: Strategic planning, communications analysis, employee relations, not-for-profit, media relations, event planning, government relations, community relations, writing for print and online, policy development, research and measurement.

Management: Leadership, training and performance evaluation of staff (up to 12 employees). Able to hire, write contracts and negotiate with contractors for audio, visual, modeling, emcee, guest speaker and marketing services.

Social Media: Blogging, Twitter, Facebook, LinkedIn, YouTube, SlideShare, Google Ad Word, Google Analytics, RSS Feeds and Readers, website planning and content.

Technical: SharePoint; Photoshop; Lotus 1-2-3; Mac OS; Microsoft Windows XP; Internet Explorer; Safari; Firefox; Microsoft Office Suite: Word, Excel, PowerPoint and FrontPage.

Languages: Advanced English and French (reading, writing and oral).