Colleen Geraghty

• Minors in Advertising and Business Administration
• Major GPA 3.5/4.0   Cumulative GPA 3.3/4.0
• Dean's List (Spring 2011-2012)

• Sustain Shoe Revolt’s brand image by generating content that best conveyed Shoe Revolt’s mission and culture
• Initiate business relationships with influential stakeholders in the non-profit and fashion industries
• Translate various concepts into compelling content/campaigns that generated call to actions
• Conduct initial interviews for internships within the Social Media Department
• Manage NYC Fashion Week shoe donation outreach; strategize plan of attack, draft pitches, maintain spreadsheet of contacts, and delegate tasks to co-volunteers
• Developed Social Media Plan and department policies, which includes tactical strategies and procedures for all social media platforms
• Launched Shoe Revolt Pinterest, Wordpress, iGoogle, and Tumblr accounts
• Managed “National Freedom Day” (2/1/2012) on Twitter gaining 15 celebrity mentions over 100 mentions/ retweets and over 120 followers in 24 hours
• Administered autographed Kelly Clarkson CD contest via Facebook accumulating over 300 page subscriptions in 7 days

·Generate captivating content to accurately represent each company’s voice and tone

·Monitor real-time market outreach opportunities via Facebook and Twitter

·Brainstorm social media campaigns and sales strategies

·Draft sales pitches and power point presentations

·Write social media related blog entries to be posted on company blog

·Draft employee social media policy and procedures

• Key member of promotional street team, increasing sales by 25% during “Eat Cheap Week” events
• Produced and executed marketing plan with co-interns on a $1000 budget
• Co-created, managed, and contributed to Dub-V Menus blog (January-May 2011)
• Edited website content depending on client and menu updates
• Assisted in production of client promotional videos
• Generated buzz through impromptu speeches on public transportation or in large lecture classrooms announcing flash deals
• Initiated/strengthened customer loyalty by engaging students in friendly conversation while dispersing promotional items