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Colleen Kenny

Senior Marketing and Communications Executive

Employment Narrative 

20102018

Vice President of Marketing Communications

CBS Television Network/CBS Corporation

Created and executed successful messaging campaigns for CBS Television shows and CBS Corporation businesses, executives, products and initiatives. Contributed to the effort of driving CBS to its #1 network ranking since 2008 with the introduction of influential marketing and communications strategies. Appealed to multiple audiences and demographics to support over 25 show brands and hundreds of hours of content spanning primetime, daytime, late night and specials. Wrote high-caliber, entertaining, informative and persuasive speeches, video scripts, presentations and documents  for key executives.

Conceptualized and developed highly effective branding, advertising and promotional campaigns for digital, social and experiential platforms. Packed press and participant rooms and energized press and fans with unique marketing activations. Brought stars, executives and shows to Comic Con, SXSW, CES and other marquee media events providing face-to-face fan, media and influencer interactions. 

Led cross-departmental efforts, managing all levels of staff. Created and led cross-platform promotions for major events such as the Grammys, the Super Bowl, the creation of the CBS's OTT streaming service, CBS All Access and the launch of The Late Show with Stephen Colbert. Brought together resources and personnel from across sports, news, prime time, and CBS local stations with the shared objective of maximizing media and messaging goals. 

Expanded CBS Marketing's knowledge base through original research. Hired and managed third party research firms to augment proprietary intelligence and develop informed strategic approaches to series launches. Tested titles, concepts, viewer behavior and advertising creative and adapted messages and plans accordingly.

Spearheaded successful effort to enhance content discovery through centralized metadata. Conducted an audit of all CBS metadata and surfaced specific, actionable insights. Marshalled resources from around CBS Corporation and worked with distributors and metadata intermediaries to correct problems, invest in new systems and introduce an improved workflow. 

20082010

Director of Marketing Communications 

CBS Television Network/CBS Corporation

Challenged to increase collaboration and reduce departmental silos with promotion to marketing directorship. Used integration capabilities to encourage joint effort and deliver cohesive messages across CBS brands.

Collaborated with communications, marketing and sales teams to define, develop, and communicate CBS brand messages to more than 3, 000 global advertisers at the annual CBS Upfront Presentation at Carnegie Hall.

Created entertaining and effective presentations conveying core content and a reliable, cogent image for CBS. Carefully orchestrated projects involving short-and long-term marketing strategies, overseeing special events, multi-platform publicity campaigns and marketing budgets.

20062008

Director of Financial Communications

CBS Corporation

Brought on to define the CBS  messaging platform, shortly after split from Viacom in late 2005. Built communication structure and messaging for evolving organization. Brought order to chaos during time of rapid change and upheaval. Wrote convincing story for Wall Street and marketplace sharing operational objectives and goals.

Collected and analyzed performance data from 20+ businesses and 5 internal profit centers. Digested and synthesized information; provided CEO with clear, simple, topline summaries. Developed positive message for investor calls.

Served as lead financial and technology speechwriter for former CBS President and CEO, Leslie Moonves. Scripted talking points for quarterly earnings reports, shareholder meetings and various speaking engagements. 

20042006

Assistant Vice President

New York Life Insurance Company

Lead presentation writer and strategy analyst for the Executive Vice President Co-Heads of Life & Annuity, the company's primary business, accounting for roughly 70% of profits. Managed the strategic planning process-from offsite meetings, to writing, editing and distributing strategy templates and whitepapers and writing annual report letters. Worked with Finance to create quarterly reports for the Board of Directors. 

Played a crucial role in the creation of the retirement income product line. Working with senior management, managed the research, communications, and strategic planning process from the ideation stage to product launch.

20032004

Director of Intranet Communications

New York Life Insurance Company

Supervised 5-person staff managing content for corporate Intranet. Provided current regulatory and operational information to 11, 000 employees.

20012003

Managing Editor

New York Life Insurance Company

Supervised internal communications team and its weekly product, compliance and regulatory email blasts, weekly newsletter and a quarterly magazine. 

20002001

Senior Marketing Services Associate

New York Life Insurance Company 

Marketing copywriter. 

Education

19982000

Master of Arts in Mass Communication

The University of North Carolina at Chapel Hill 
19931997

Bachelor of Arts in English and Spanish

The University of Notre Dame

Graduated with Honors. 

20182018

200 Hour Yoga Teacher Training Certification

The American Yoga Academy, Summit. NJ