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Field Marketing Manager

lucy Activewear - Alameda, California
  • Created and supplied brand appropriate marketing materials and interactive training programs for store events 
  • Managed tracking of budget, revenue, and attendance generated from events and outreach strategies for all 43 brick and mortar stores
  • Co-created brand wide monthly and annual events, and developed an action plan and process for store execution
  • Created and oversaw shared event calendar and quarterly planning tool to coincide with product launches and quarterly planning processes

Retail Events Manager

Adidas America - Portland, Oregon
  • Managed and supervised on-site, high volume, quick turn retail events at locations throughout North America driving profitability and brand loyalty
  • Created and implemented product allocations for apparel, footwear, and accessories for retail clearance events
  • Oversaw planning and execution for full-price retail event business, including Boston Marathon, IAAF Championships, NBA All-Star, College World Series, and NYC Marathon
  • Managed logistics of product pre and post events through partnerships with national trucking carriers

Hiring and Selling Manager

Anthropologie - New York, New York | Portland, Oregon
  • Oversaw Intimates and Accessories department in Rockefeller Center store
  • Co-managed recruiting, training, and associate development for Pearl District store
  • Executed in-store event initiatives, driving profitability through strategic customer service and selling techniques

Marketing and Sales Manager

Sonu Beverages Inc. - New York, New York
  • Hired, trained, and managed a 12-person promotional marketing team and program based in New York City
  • Coordinated brand marketing and in-school event efforts for, "Alliance for a Healthier Generation" approved schools
  • Directed trade / vendor shows held throughout the country


  • Charismatic and confident public speaker
  • Excellent communication, writing, and customer service skills
  • Proven track record of managing simultaneous projects and hitting targeted deadlines
  • Demonstrated ability to work independently in a team environment


  • Highly experienced with using social platforms such as Facebook, Twitter, Instagram, Snap Chat, Google applications, Apple applications, Photoshop and Eventbrite
  • Fluent and well versed with MS Word, Excel, PowerPoint, Outlook, and AccessProven track record of managing simultaneous projects and hitting targeted deadlines
  • Proficient in using CRM and SAP systems, including PGR and PEU



Bachelors of Science in Psychology; Biology Minor

SUNY Geneseo

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