I wanted to share some of my posts from my blog that I created for my social media class at Durham College. I feel that these blogs provide moderate insight into how I write and my views on social media.
Here is a blog I created, to answer the question:
"What is your perception of social media, do you think it is a fad or the biggest shift since the Industrial Revolution?"
I believe that social media has become the biggest societal shift since the Industrial Revolution. Social media creates an instantaneous means for the conveyance of viral information. It allows for users to instantly communicate with countless people, and for the receivers to forward information in an endless cycle.
Social media has become a marketers perfect tool via being cost efficient; being tailorable to a specific target audience, dramatically increasing awareness, projecting to millions of people per day, increasing revenue and building trust/loyalty.
When compared to traditional media, social media wins without competition. This is due to social media providing a means for instant communication between companies and buyers, retailers can offers promotions, provider reassurance and provide generic information to secure customers loyalty.
On an individual level, social media has become a means to magnify the voice of the average person. If there is an opinion to be voiced, it is a sure bet that countless people will become aware of it. This is a concept that was unimaginable just a decade ago, when to advertise any sort of information was costly to do.
The use and demand of social media has altered the nature of it's existence. Social media has become the greatest amplifier of information the world has ever seen, as well as established itself as the greatest societal shift since the industrial revolution.