• Social media marketing professional with 10+ years of experience in marketing strategy
  • Skilled in developing & optimizing social media strategies for corporate & individual brands
  • Versed in generating relevant reports that tie social media metrics to business objectives
  • Ability to guide leaders from various business functions in integrating a digital perspective to best support their objectives


Work History

Manager of Social Media

GuideStone financial resources
Jul 2014 - Jul 2015
  • Pioneered & directed social media efforts, including vision-casting, R&D, implementation, monitoring & measurement
    • Led expansion from 4 brands & 6 accounts, to 6 brands & 14 total accounts
  • Directed the Social Media Governance Council comprised of leadership from various strategic business functions
  • Composed & managed paid social media advertising campaigns on Facebook, Twitter & LinkedIn
    • B2B & B2C campaigns
    • 1000% increase in visits to target page in Dec '14 campaign
  • Accountable to innovation, knowledge of latest digital trends, competitive analysis & social media compliance (FINRA, SEC)

Senior Manager of Marketing Strategy

Guidestone financial resources
Nov 2012 - Jul 2014
  • Provided leadership & oversight for the Marketing Strategy team & efforts
  • Created & optimized the annual marketing plan to meet corporate business objectives
  • Managed the marketing plan & budget for all marketing strategies

Marketing Strategy Supervisor

GuideStone financial resources
Jan 2011 - Nov 2012
  • Led, developed & evaluated marketing strategy coordinators
  • Managed supervisory duties & marketing campaigns amid shifting corporate priorities
  • Monitored progress & execution of the annual marketing plan & other ad hoc projects

Marketing Strategy Coordinator

Guidestone financial resources
Oct 2007 - Jan 2011
  • Managed multiple complex campaigns to achieve marketing plan objectives
  • Led strategic & creative meetings in response to marketing opportunities & hurdles
  • Facilitated communication between numerous departments to efficiently accomplish marketing objectives for each campaign



Master of Business Administration

Dallas baptist university
2003 - 2006

Concentration in marketing

Bachelor of Business Administration

Dallas baptist university
1999 - 2003

Concentration in marketing



Certificate in Social Media & Digital Communication

Southern Methodist university

SMU Continuing & Professional Education

Certificate in Management

Southern methodist university

SMU Cox School of Business | Executive Education


Social media management

Creating a sound strategy for an impactful social media presence | Corporate experience with Facebook, Twitter, LinkedIn, Google+ & YouTube (also well-versed in Instagram, Pinterest & Snapchat)

Social media marketing

Increasing positive consumer engagement with the brand & driving action

Social media Measurement

Identifying appropriate goals & objectives that align with & impact the bottom line | Professional experience with Google Analytics, Hootsuite, Sprout & native social media analytics platforms

Social media consulting

Identifying key opportunities to enhance & optimize the social media experience brands offer to their customers & prospects

Employee Development

Encouraging, supporting & challenging direct reports & coworkers in their pursuit of personal & professional growth 

Change management

Guiding direct reports & coworkers through change by way of clear communication, listening and personal example


Doug Miller
Head of Marketing | GuideStone Financial Resources | 214.605.0667

Joel Rister
Director of Relationship Services | GuideStone Financial Resources | 214.458.9015

Brock Anderson
Senior Marketing Communication Specialist | FTS International | 214.929.9845