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Summary

  • Social media marketing professional with 10+ years of experience in marketing strategy
  • Skilled in developing & optimizing social media strategies for corporate & individual brands
  • Versed in generating relevant reports that tie social media metrics to business objectives
  • Ability to guide leaders from various business functions in integrating a digital perspective to best support their objectives

Experience

Manager of Social Media

GuideStone financial resources
Jul 2014Jul 2015
  • Pioneered & directed social media efforts, including vision-casting, R&D, implementation, monitoring & measurement
    • Led expansion from 4 brands & 6 accounts, to 6 brands & 14 total accounts
  • Directed the Social Media Governance Council comprised of leadership from various strategic business functions
  • Composed & managed paid social media advertising campaigns on Facebook, Twitter & LinkedIn
    • B2B & B2C campaigns
    • 1000% increase in visits to target page in Dec '14 campaign
  • Accountable to innovation, knowledge of latest digital trends, competitive analysis & social media compliance (FINRA, SEC)

Senior Manager of Marketing Strategy

Guidestone financial resources
Nov 2012Jul 2014
  • Provided leadership & oversight for the Marketing Strategy team & efforts
  • Created & optimized the annual marketing plan to meet corporate business objectives
  • Managed the marketing plan & budget for all marketing strategies

Marketing Strategy Supervisor

GuideStone financial resources
Jan 2011Nov 2012
  • Led, developed & evaluated marketing strategy coordinators
  • Managed supervisory duties & marketing campaigns amid shifting corporate priorities
  • Monitored progress & execution of the annual marketing plan & other ad hoc projects

Marketing Strategy Coordinator

Guidestone financial resources
Oct 2007Jan 2011
  • Managed multiple complex campaigns to achieve marketing plan objectives
  • Led strategic & creative meetings in response to marketing opportunities & hurdles
  • Facilitated communication between numerous departments to efficiently accomplish marketing objectives for each campaign

Education

Master of Business Administration

Dallas baptist university
20032006

Concentration in marketing

Bachelor of Business Administration

Dallas baptist university
19992003

Concentration in marketing

Certifications

Certificate in Social Media & Digital Communication

Southern Methodist university
2015

SMU Continuing & Professional Education

Certificate in Management

Southern methodist university
2013

SMU Cox School of Business | Executive Education

Skills

Social media management

Creating a sound strategy for an impactful social media presence | Corporate experience with Facebook, Twitter, LinkedIn, Google+ & YouTube (also well-versed in Instagram, Pinterest & Snapchat)

Social media marketing

Increasing positive consumer engagement with the brand & driving action

Social media Measurement

Identifying appropriate goals & objectives that align with & impact the bottom line | Professional experience with Google Analytics, Hootsuite, Sprout & native social media analytics platforms

Social media consulting

Identifying key opportunities to enhance & optimize the social media experience brands offer to their customers & prospects

Employee Development

Encouraging, supporting & challenging direct reports & coworkers in their pursuit of personal & professional growth 

Change management

Guiding direct reports & coworkers through change by way of clear communication, listening and personal example

References

Doug Miller
Head of Marketing | GuideStone Financial Resources
doug.miller@guidestone.org | 214.605.0667

Joel Rister
Director of Relationship Services | GuideStone Financial Resources
joel.rister@guidestone.org | 214.458.9015

Brock Anderson
Senior Marketing Communication Specialist | FTS International
anderbrock@yahoo.com | 214.929.9845