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Work experience


Masalo Partners

Masalo Partners shows you a simple, quick, and profitable way to take your company's most precious asset (your customers' relationship) to the Next Level.

Ask yourself this:

a) How much is your customers' list worth now?

b) What's the risk of having a big list of indifferent and dormant clients?

c) How much would your list be worth if you could double or triple your customer's respect & admiration to you?

The "Massalo Effect" is a key component to your sustainable long term success.


Restaurant ÉS

- Fund raising (debt and equity) - Marketing Plan - Accounting and Financial advice

Jun 2007Present

Project Manager


Sergi has served as a Board Member of the EBAN (European Business Angel Network) and coordinates 9 different Business Angels Networks promoted by ACC1Ó (CIDEM-COPCA), the Catalan Governamental Agency, together with different organizations and agents, and he also helps entrepreneurs raise funds from public and private sources.

As a representative of Spain, he participated in the creation of the future International Business Angel Federation (or World Business Angel Association).

He coordinated one of the largest investor-entrepreneur Forum in Europe. It took place in Barcelona on April 2008, and more than 950 participants attended, among who there were about 400 investors, 400 entrepreneurs and 150 consultants.

Sep 2004Jun 2007

Controller & Investment Manager Assistant

Caixa Capital Risc (Venture Capital)

Sergi analyzed hundreds of innovative business plans and closed sixteen investment deals.

He reported the overall fund's activity directly to the Investment Manager.

Jun 2000Dec 2002

Marketing Manager

Panasonic Sales Batteries Europe (Tempel)

- Marketing plan for 7 product lines (batteries). - Promotional activities in 2 sales channels for every product line (batteries) - Plan for Customer Retention.

Main public events

My Favourite Videos

Triple your Productivity



Clean Coaching with EK

Clean Coaching with Emergent Knowledge is the most radical and futuristic approach to coaching I have known so far. If we take the client as being at A, the goal at B, and the space in between as C, C is the place where we are likely to find all kinds of resistance built up from habits, memories of unsuccessful experiences, fear and other hurdles. Conventional knowledge moves you from A to B and is goal oriented. Emergent Knowledge changes both the nature of the person at A and the nature at the problem or goal at B, such that, to a new world order, getting from A to B is irrelevant.

It is accepted wisdom that achievement requires effort, will and determination and that conventional coaching, using models such as GROW, will provide the motivation for all these qualities. However, where Clean Coaching differs is that it integrates innate obstacles, such as fear, anger or limiting behaviour patterns, into energies which will participate with instead of working against the client.

Jun 2007Nov 2008

Certified Professional Co-Active Coach (CPCC)

Coaching Training Institute

Coaching is a deliberate process using focused conversations to create an environment for individual growth, purposeful action, and sustained improvement. Since 1992, Co-Active Coaching™ has impacted the lives and careers of thousands of managers, leaders, and coaches around the world. It has led to the first ICF accredited coach training program, the most widely used text book in coaching, the largest number of certified coaches globally and a powerful, experiential leadership program that unlocks participants' unique and natural leadership strengths.


Bachelor in Business Administration & MBA

ESADE based in Barcelona Spain is the 6th top business school on an international level  and number 1 in Europe according to the opinions of companies according to BusinessWeek.

ESADE receives top ratings for its students' ability to work well within teams, their analytical and problem-solving skills, and student chemistry. The international ranking includes nine U.S. schools, nine European, three Canadian, and three Latin American schools.





Sergi's most important values are: 

- Learn & Teach: anything related to how to be Successful and have a positive impact

- Create & Communicate systems that empower people and sustainable & innovative business

- Freedom & Courage to express yourself and tell your Truth

- Health & Quality of Life

Favourite Sayings

There is no need for any hope and there is no need to feel hopeless. Live here now. Life is tremendously blissful, it is showering here and you are looking somewhere else.  - Osho

The mere formulation of a problem is far more essential than its solution.

- Albert Einstein

The real voyage of discover lies not in seeking new landscapes, but in seeing with new eyes.

- Marcel Proust


Sergi is passionate about four things: Building win-win Partnerships, Sustainable & Innovative Business, Angel Investing and Coaching values-driven entrepreneurs who want to make a difference.

He is also passionate about contributing to the development of the Art & Science of Coaching.

He is a fan Internet, all new technologies and the science of Strategy, Marketing & Communication.


As an Associate Certified Coach (ACC) and ex-member of the International Coaching Federation, Sergi enables values-driven-people perceive themselves, their life & their businesses from new empowering perspectives. And he does it by using Co-active Coaching and Emergent Knowledge. His clients may discover a sea of opportunities where before there was nothing.

Sergi empowers his clients to their Next Level of Growth while helping them live a Meaningful Life.

He specializes in the Entrepreneur that's driven by the triple bottom line - people, planet and profit; Brave & Conscious Leaders who want to make their wildest Life-Purpose come True while making a difference. 

Special Talents

Sergi knows how to convert any customer into a more grateful partner. He uses a simple and proven tactic that gives the customer a good reason to respect and admire your company, buy more from you and refer you to his friends. The benefits are: more loyalty (more repeatable profits) & a better world. All this is achieved risk-free at literally zero cost since Sergi uses the company's overlooked sources of profit.

Sergi is a master of reading and managing energy. He naturally recognizes the gifts and capabilities of others and can guide them in the most efficient use of their energy. He is great at networking, visioning, planning and marketing. He knows how to bring the right people to the job to accomplish a specific task, and he knows how to maintain harmony in the world. He has the capacity to make people trust him and he stands out as a natural leader.