Product Management – Lead product creation process across design, development and the Target buying team to execute against briefs and category plans. Lead in writing effective product briefs and in creating seasonal product line strategies that meet company and brand objectives. Assist in the management of the sell-in and sell-through process through the creation of strategies and stories that reinforce overall category and brand objectives. Manager of range plans, line lists, samples and category business analysis. Manage the sampling process for Target and internal teams. Continue expertise in the systems necessary to manage product through the development process, from inception to market (Stylemaster).Manage packaging of each product, including boxing, labeling and branding.
Research - Extensive travel to international and domestic markets to gauge market trends, consumer morale, and to gain an overall economic barometer for the product. (Amsterdam, Copenhagen, Paris...among others)
Financial Management – Assist increating, monitoring and managing overall forecasts against category and brand objectives. Recommend and implement approved actions to enhance profitability.
People Management – Work with the GM in the management of a cross-functional team of design and development in addition to working closely with marketing personnel, finance, the Brand Development group and the Target Footwear buying team.
Results -- The One Star franchise has been granted additional floor space in the footwear department for fiscal 2010; Initiated and completed packaging overhaul to include color jpegs of each shoe on box labels, enabling consumers to easily locate product, and sales associates to efficiently manage product placement. Sreamlined product lifecycle so costing is visited during material search and prior to development. This enables us to meet our margin targets without having to completely redesign and develop a shoe that has not met these targets in early rounds of the product life cycle. Team initiated groundbreaking logistics strategy to decrease delivery lead time by 1 week.