I have over 18 years experience in the design and printing fields having performed hands on tasks in production art and graphic design. In the past 4 years I have advanced my skills to include marketing communications in the publishing field. Currently I'm looking to obtain a challenging and rewarding career in the marketing communications or graphic design field within a stable company, which will further utilize my skills and talents with opportunity for growth.
My services include graphic design, logo design, website design include e-commerce design utilizing cube cart, and typesetting. I also offer collateral design and publishing services including book composition and cover design.
• Conceptualize and develop advertisements for multiple media types.• Journalistic review for human interest stories based around residents and staff members.• Submit articles and news releases to local media and internal news forums.• Attend trade shows and expos as a representative of Peter Becker Community Marketing Department.• Create all e-blast newsletters and event awareness.• Maintain website changes and additions via the administrative access of Joomla.
GRAPHIC DESIGNER
• Coordinated the production and manufacturing of a 29 title library for The DEWALT Trade Reference Series. This process is engaged from manuscript inception to manufacturing which includes typesetting, proofing, printing, and distribution.• Determined the stylistic format appropriate for publications in-line with the DEWALT brand, as well as editing content and style to conform to internal brand guidelines.• Directed communications with the author from the receipt of manuscript until the completion and distribution of the book title.• Negotiated with the author to resolve content and publication problems.• Composed and edited content for company guidelines, brochures, press releases, and other materials related to publication activities both for internal use and external promotions.• Managed the department budget and make maximum use of the available funds.• Overseer of all contracts and compliance with authors, translators, artists, photographers, printers, and other vendors.• Planned publication deadlines in negotiations with the author, printer, distributors.• Proofread, copy-edited, and generated electronic layout of entire book when needed.• Liaison to the legal department for all copyrights and trademarks.• Maintained the entire ISBN and UPC library for all titles, including any new or revised editions.• Designed all marketing materials, as well as book covers and page layout.• Performed press checks to insure branding compliance.• Prepared purchase orders, approve invoices, and resolve invoice or receiving issues.MARKETING COMMUNICATIONS SPECIALIST• Created and implemented all marketing materials which effectively describe and promote the organization and its products. This includes trade show materials, brochures, catalogs, sell sheets, logos, ads, presentations, and other promotional products.• Managed the development of content for the publication of products.• Coordinated projects with vendors and contractors for the development and production of promotional event materials, web site production, and other marketing collateral.• Reviewed and edited existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines• Coordinated and direct the manufacturing of all POP and display racks, as well trade show graphics and display specifications for the DEWALT Guaranteed Tough Tour and Rolling Thunder Tour.• Worked as a liaison between our licensee, distributors, and authors to incorporate all media relations and marketing programs geared towards each individual entity.
• Coordinated and developed electronic layout for monthly publication. • Dealt directly with printer in conjunction with uploading files for the magazine via FTP and for the printing specifications for publication. Printer handled the distribution of 30,000 copies each month in Eastern PA, Delaware, and New Jersey. • Direct communication with advertisers in regards to ad sales, renewals, and ad design. • Responsible for all office related functions and assisted with event planning. • In charge of organizing vendors for events and shows hosted by the magazine. • Develop and maintain magazine website. • Assist in development of internet marketing and advertising program. • Create the cover design each month for the magazine. • Attend and organize vendor applications and placement for events and shows hosted by the magazine.
• Conceptualized design and logo ideas with initial sketch designs then implemented that design into electronic format using the industry standard design programs. • Implemented design projects from simple, single-color to complex, full color work from concept to completion. • Researched stock photography and clip art as well as purchasing. • Created agency mocked-up layouts as well as composing case studies for presentations with the clients. • Production art duties included scanning, formatting, text key-in, and collection. • Coordination and collection of pre-press production and materials to printers which included mock-ups. • Performed preflight operations of client files prior to releasing to vendors for printing. • Assistant manager to the creative department with production scheduling, billing, and quoting responsibilities. • Developed an internal form system to collaborate with customer service representatives and the creative department for better job tracking
• Production management of scheduling, bindery, shipping, billing, and quoting. • Processed incoming orders after client consultation. • Conceptualized and designed all in-house projects. • Worked directly with clients to gain accounts for graphic design and production art. • Performed prepress operations such as paste-up, halftones, stats, negatives, and plate shooting. • Performed bindery operations such as cutting, binding, padding, and folding.
• Processed incoming orders after client consultation.• Conceptualized and designed all in-house projects.• Worked directly with clients to gain accounts for graphic design and production art.• Performed prepress operations such as paste-up, halftones, stats, negatives, and plate shooting.• Performed bindery operations such as cutting, binding, padding, and folding.
“A talented, reliable, dedicated, detailed oriented manager possessing a diverse array of high-end skills applicable to the print, publishing, design and related industries. Connie would be a true asset to any company.”
“I have worked directly and indirectly with Connie Maurer for the last 3-1/2 years, and recommend her work. Connie is an organized individual who excels in “getting it done.” It is easy to talk about ideas, but implementation is where I often see people struggle. Connie is able to understand the concept and make it a reality. We have worked on multiple projects at the same time and she is always able to handle a full load and communicate our progress of each project. Aside from her “get-it-done” attitude, Connie also has a great graphic design ability. This is where you can really see her creativity shine, and where the value she adds becomes exponential.”
“As a preferred freelancer, Connie continues to impress me with her timeliness, easy-going manner, highly-skilled production, and attention to detail. I have made her the official "go-to" person for a series of products we publish, and she does an outstanding job adhering to branding standards, schedules, budgets, and any project-specific needs that arise. I would not hesitate for a second to recommend her for any design or design management position.”
“Effective and organized is how I would summarize Connie's presentation in the numerous times that we've worked on projects. Connie came to Aptara (then Techbooks) looking for production services for Pal Publications' line of building trade guides, exam books and other resources. In all meetings, Connie made our work easier by the care she took to prepare handouts, organize work, and with the ease that she was able to transfer specialized production knowledge to our staff. Connie's attitude is outstanding, and she always knew when to give and when to take advice, particularly as she moved into electronic product development. I can say without hesitation, that if more of our clients were like Connie, our jobs would be far easier.”
