President & CEO
First ever CEO of Porsche Cars Canada with the mission to create and staff the enterprise as an independent national sales company reporting directly to Germany. Reported to the global Director of Sales Porsche AG, Stuttgart, with full P&L responsibility for the Canadian market. Led a team of 17 employees, generating annual revenue in excess of CAD $180 M.
- Recruited the team in direct collaboration with an experienced executive search firm. Developed and mentored the group through regular communication and by providing ongoing training opportunities in Canada, Germany and the US.
- Guided the organization to facilitate the separation from the US operation. Identified and signed Canadian partners in the field of advertising, architecture, legal and public relations.
- Developed a three year business plan to upgrade the existing dealer network according to the global Corporate Identity standards of Porsche AG with the aim of optimizing the efficiency of the retail organization in view of a planned extension of the Porsche product range.