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Work experience

Dec 2006Present

Owner

Cleo Parker, LLC

Freelance marketing research, intelligence and analytics consultant . Projects include both traditional and digital assignments. Examples:

RKC Marketing, Ann Arbor MI* Freelance consultant providing Google Analytics implementation and reporting, search optimization and media planning services to boutique marketing firm.Big Communications, Ferndale, MI* Created forward-looking analysis of trends in new media and marketing materials relevant to pharmaceutical marketingTwitter for Job Seekers, various metro Detroit locations* Created and delivered 10-20 minute presentation on Twitter to job seeker workshops for audiences from 20-120 people. Hosts included Walsh College, GETtoWORKshop, and Caribou Job Club.Dearborn Dynamic Toastmasters, Livonia MI* VP of Public Relations, 2009-10 overhauled club website, converting to WordPress platform; elected President for 2010-11 club year.

May 2010Jun 2010

Product Planning Analyst

Team Detroit (JWT)

Product Planning Analyst contracted to replace Sr VP on maternity leave* Supported future product planning activities, created international market and target buyer profiles

Feb 2010May 2010

Office Operations Supervisor

US Census Bureau

Managed office operations for 50 Questionnaire Assistance Centers and 22 Be Counted sites, tracking site utilization, staff assignments, and regional office reporting.

20072008

Market Research Director

Jumpstart Automotive Media

Managed and reported market research, advertiser and product case studies, web analytics, and media research metrics across publishers.

20062006

Brand Research Analyst

General Motors

Managed quantitative research projects for assigned GM brands, including Buick, Chevrolet, Saab, and Service and Parts Operations (SPO) Projects included copy tests, conjoint, and image tracking studies.

20012006

VP/Senior Manager, Strategic Planning

BBDO Detroit

Provided consumer insights, market analyses and activity tracking for DaimlerChrysler Cross Brand, Financial, Retail Service and Commercial account teams. Supervised Senior Strategic Planner working on research and planning projects for assigned accounts.

19822000

Vice President Strategic Planning

FCB

Provide consumer insight and market analysis to Chrysler Corporate and Multi Brand accounts.  Managed staff of 4 analysts.

19791981

Research Associate

University of Michigan

Analyzed and reported student data for brand campus of Big Ten university.

19781979

Project Director

Burke Marketing Research

Managed qualitative and quantitative research projects for CPG and financial industry clients. Completed two levels of Burke Institute training in quantitative research methods.

Education

Jun 2008Jun 2008

Introductory course in Web Analytics Certification series

Skills

WordPress
Created the Dog Marketing Blog, and converted two HTML based club sites to WordPress using a static front page. Comfortable using Wordpress.org framework, changing themes, and installing plugins, including SEO, Google Analytics and Adsense
HTML
Developed personal websites using Homesite code editing software, webmaster for 3 local non-profit clubs, have updated sites using Dreamweaver, but just started using it in 2009.
PowerPoint
I will confess, despite its limitations, I love to create presentations in PowerPoint. Something about the outline style and the ease of switching slides around matches my creative style.  I am careful to make the distinction between a presentation and a report  - keeping slides clean and visually supporting my verbal content without duplicating it or creating a distraction.
Word
Extensive experience creating, formatting, and editing documents in this professional standard for word processing.
Excel
Extensive experience creating and analyzing spreadsheets to analyze consumer, sales, and awards data, as well as creating presentation charts and graphs. Expertise up to pivot tables, some familiarity with more advanced functions. I have also used Excel to create mailing list databases for small non-profit organizations.
Public Speaking
Presented sales, research, educational and creative briefing presentations for audiences at all levels of agency and client management Active in Toastmasters International, achieved Advanced Communicator Bronze Award, won club humorous speech competition
Google Analytics
Implemented GA code on personal, small business and non-profit sites, created tracking reports Pulled KPIs from online publisher accounts for monthly metric report
Omniture
Pulled high level KPIs from publisher accounts for monthly metrics report

Portfolio

Objective

Seeking mid to senior level marketing position requiring strong research, analytic, and presentation skills. Typical titles might be Market Research, Consumer Insights, Account Planning, Web Analytics or Marketing Manager; depending on the size of the organization, Analyst or Director titles may also be a fit.

Interest

Consumer behavior,  marketing insights, digital marketing, web analytics, advertising, dogs, pet food, crafts, bicycling, fitness

Summary

What is all boils down to is - I answer questions. Conducting research, finding answers, pursuing knowledge wherever it resides, then delivering strategic insights for brand building. I am a senior level marketing strategist and account planner with extensive advertising agency experience, involving both traditional and digital media. Skilled in designing quantitative and qualitative research projects, managing vendors and creating presentations, including creative briefs. Responds quickly and reliably when tight deadlines arise, enjoys multi-tasking and working in a matrixed environment. Creative, resourceful and intensely curious about the world with a keen interest in sharing consumer insights that build brands. Active in social media and blogging. Digital media savvy, maintaining 3 non-profit and two personal websites in addition to my blog, implemented web analytics on all my sites. Able to clearly explain digital topics to boomer audiences.