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Craig is a Managing Director and Co-founder of Mainstay Partners which was formed in 2001. As a management consultant, Craig has served as a senior advisor to leading automotive, retail and high technology companies focused on driving new market opportunities, capital investment strategy, and strategic planning.

Craig has also worked with leaders in the high tech industry to augment their solutions messaging. With over 100 customer case studies and value-oriented research papers published for high tech leaders such as Oracle, SAP, EDS, BearingPoint, EMC, and Network Appliance, Craig continues to provide Mainstay's clients with objective and quantitative evidence of their solutions' value.

Prior to forming Mainstay Partners, Craig worked in Cisco's Internet Business Solutions Group ("IBSG") advising Cisco Systems' manufacturing customers on opportunities to accelerate their success by developing Internet solutions. Prior to Cisco, Craig worked in Accenture's (formerly Andersen Consulting) Strategic Services Practice advising Fortune 500 executives of companies including Bank of America, Ford Motor Company, and Pepsi.

Craig received a Masters of Business Administration from the Tuck School of Business at Dartmouth College and a Bachelors of Science in Electrical Engineering with Honors.

Work experience

Feb 2001Present

COO, Managing Director

Provide management advisory services to Fortune 500 companies and marketing and sales consulting services to the high tech industry.

·Manage operations for a boutique consulting and marketing advisory firm with $2MM in annual revenues serving marquee customers such as Motorola, IBM, Cisco, Oracle, SAP, HP, Microsoft and EDS. Lead teams in two primary set of services:

-Sales and marketing consulting support, sales tools, and published research

-Corporate strategic planning and IT strategic services

·Led a corporate strategy and financial consulting team for Office Depot for two years (2003-2005).Working for the CIO, CFO and for the interim CEO of Office Depot, supported the corporate development process (long-term strategy & annual budget processes), led an analysis of profit improvement opportunities for the International Division, and managed the IT capital investment portfolio process.

·Negotiated deal structure with The Concours Group in 2005 (a strategy consulting firm created by ex-CSC Index and Bain partners).Served as Vice President of Consulting Operations, beating sales and margin targets by over 10%.

Feb 1998Feb 2001

Senior Manager, Internet Business Solutions Group

Cisco Systems

Provided technology advisory services and served as industry specialists for sales and marketing efforts.

·Promoted in less than 12 months.Part of Cisco’s “top 10% - future leaders” group.

·Directed Cisco’s relationship with Ford Motor Co., one of Cisco’s “Top 5” enterprise accounts.

-Cisco’s account revenue at Ford increased 300% in fiscal year 2000.

-Principle negotiator in a $50 MM B2B exchange partnership arrangement, Cisco’s first co-investment in a customer opportunity.

·Managed relationships at the C-level, identifying potential business partnership opportunities, and sharing of best practices with retail and manufacturing customers.

-Presented at many customer-sponsored conferences, events, and other executive briefings on technology best practices.

·Manage IBSG’s Western and Mid-West Regions for Manufacturing Accounts.

-Led a cross competency team of sales account managers, system engineers, and field IBSG resources to develop solution-selling messages.

-Responsible for the development of industry leading thought capital, relating Cisco’s and other best of breed solutions.

·Developed an online assessment tool that served as the leading solution for Cisco’s IQ initiative.

-Benchmarked cross industry leaders to provide a stretch goal for companies.

-Identified inconsistencies in Internet strategy, technology and management principles.

Jun 1996Feb 1998

Senior Manager, Strategic Services


Provided management consulting services to Fortune 500 clients including: M&A advisory services, business development, and marketing strategies.

·Created a “go-to-market” strategy for a large electronics firm interested in spinning-off a $170 MM services business.

-Report delivered to a division president and the VP of technology, and senior managing partners at AC.

·Identified a $200 MM NPV opportunity to develop an Internet-based channel for a leading telecommunications equipment provider.

-Business model outlined the potential cost reduction benefits, customer research/demand models, and new business operational models.

·Advised on the Internet marketing and sales strategies for a Big Three auto manufacturer.Our efforts transformed the Internet site from simply publishing content to selling product and managing interactive communications.

·Developed a CRM strategy for a Big Three auto manufacturer leveraging customer data to find life-stage opportunities to up-sell or cross-sell products and services.

May 1997Sep 1997

Associate, Capital Finance

Paine Webber (Now UBS)

Generalist, rotated through several industry groups and exposure to a diverse set of transactions including mergers & acquisitions, initial and secondary public offerings, and a subsidiary spin-off.

·Assisted in sale of $18 MM private placement of a North Sea oil field interest.

·Developed presentations and financial analysis for public offerings and strategic acquisitions.

·Performed detailed cost of capital and dilution analysis for a telecommunications spin-off transaction.

·Researched technological innovation in the utilities industry and presented strategic alternatives.

Jun 1991Jun 1994

Senior Manager, Technology Services


Specialized technologist providing industry and technology acumen to project teams in the consumer products industry with client/server technology solutions.

·Managed a team consisting of six developers and an application architect in the design of technical specifications, programming and testing.

·Analyzed sales operations and automated the sales process, enhancing the sales approval and ledger closing process from 6-9 months to 6-9 weeks.

·Designed application event models, dialog flows, and functional specifications.


Patty Morrison

Patty has been a client of mine at both Office Depot and Motorola.  We've supported Patty in developing her long term strategic plans for the Board as well as her IT operational planning, CAPEX plans for the CFO.