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I am interested in the activities that are undertaken for the preparation and presentation of a final artistic product or production. Journalism studies allowed me to explore certain communication frames and techniques. Outside classes, I pursued my interest in creative writing and attended storytelling workshops. But beyond the passion for words, it is the will to try to make things happen. Volunteering at top cultural events raised my interest in strategic management in the creative sector, so I decided to undertake a master’s degree in the field. I chose Great Britain because of its highly developed cultural infrastructure and had the opportunity to connect with cultural and creative professionals from across the public and private sectors. Networking in a different cultural environment was the most enlightening part of my abroad experience.  I came back to Romania and got busy, until the next big step unfolded naturally: I joined the unconventional team of creative-minded businessmen and business-minded creatives from Heraldist & Wondermarks.


Actively contribute to the dynamic creative sector by combining advanced knowledge of quality media along with relevant experience, significant understanding of the (cultural) management field and a can-do attitude.


Storytelling,  Creative programming (Curating), Cultural Management, City branding & Marketing, Film Festivals,  Film Curation, Citizen Journalism, Cultural Policy, Foreign policy.

Work History


Contributing editor (film festivals coverage)

I Love Cluj 

I will cover the following film festivals: this october: Les films de Cannes a Bucarest and Les films de Cannes a Cluj, Comedy Cluj International Film Festival


Selected participant

Transilvania Talent Lab @ TIFF (Transilvania International Film Festival)

The fifth edition of Transilvania Talent Lab is dedicated to cinema managers and to all those who want to pursue this career in Romania and Moldova, to understand the foundations and the European professional circuit in the film industry or to develop a project in the city where they live. 12 selected participants from the 2 countries.

Feb 2016Mar 2016

Press and Social Media Officer

Cortina Events Teens, Cluj-Napoca

Promoted an artistic production to the intended audiences through news items, press releases and social media. Liaised with key influencers (social media), produced multimedia content.

Achievement: produced a promotional video (launched on facebook) that had 40.000 views (the audience of 1 facebook post and 2 facebook ads) in 6 days (5.000 in the first 10h) and reached 70.000 people within the area of Cluj-Napoca (source of data: facebook insights). Responsabilities: Concept, cinematography & editing.

video link (play in HD):

Dec 2015Feb 2016

Intern - probation

Romanian fashion designer  (under undisclosed terms)

Project-based collaboration (not paid) with a Romanian fashion designer based in London (currently researching for her PhD in Arts and Fashion).The task consisted in the reinterpretation and design of the official website. Presented simulations.

Oct 2015Oct 2015

Contributing editor. Volunteer

Comedy Cluj Festival, Romania

I covered the festival's workshops and wrote several news stories, which were published on the official website. My work was under the supervision of the  PR & More agency (specializing in public relations), official festival partner.  Recommendation letter available.

Oct 2015Oct 2015

Contributing editor. Volunteer

Transilvania International Film Festival (TIFF) Mures, Romania

I wrote several news stories  on TIFF's special events, which were published on the official website.My work was under the supervision of the  PR & More  agency (specializing in public relations), official festival partner.  Recommendation letter available.

Oct 2013Jan 2014

Contributing editor. Volunteer

I Love Cluj, Romania

I love Cluj  is the biggest Romanian online city community. I was responsible for the media coverage of prestigious local events, such as an international comedy film festival (Comedy Cluj) and an international chamber music festival (SoNoRo). 

May 2013Jun 2013

Contributing editor - TIFF Blog. Volunteer

Transilvania International Film Festival (TIFF) - Romanian Film Promotion

As part of the Communication department, I was responsible for a part of TIFF's official Blog content creation. Wrote articles on TIFF's special events (screenings, concerts, exhibitions, DVD launching, workshops, seminars) and live-blogging from the ending Gala - the Awards Ceremony.

Recognition: most efficient intern. "Volunteer of the Year" nomination.


Sep 2014Aug 2015

MA in Culture and Creative Enterprise. Awarded: "Master of Arts".

Queen Margaret University, Edinburgh, UK.

Undertook modules which examined the economic characteristics of cultural production, the specificities of marketing a cultural organisation or festival, the value of intellectual property and contracts, the importance of change, risk and innovation and the entrepreneurial firm.

Connected with a real life organisation (Edinburgh UNESCO City of Literature Trust) and delivered a hypothetical marketing plan (team-work).

Completed a Dissertation titled "What is curatorial about film festival programming?" Mark awarded: A (grading scale: A-F, where A is a maximum).

Oct 2011Jun 2014

BA (Hons) in Journalism

Babes-Bolyai University, Cluj-Napoca, Romania

Undertook modules in: written press, TV, radio, national and European media legislation, public relations, advertising, public administration, new media, photo editing, the market economy and filmology.

Creator and editor-in-chief of Nordic Point, an online magazine covering Nordic culture, a three-month project, part of the "Online Communication" module. Coordinated a team of 4.

Completed a Bachelor thesis on Film Reviews and Media Representations of New Wave Aesthetics titled "Media Representations of New Danish Cinema". Graded 10/10.