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Work Experience

2/2019present

Marketing Manager

ReluTech

Head of all marketing operations at ReluTech, an IT Solutions Company leading in third-party maintenance, hardware wholesale, talent solutions, and disruptive technologies. Clients include SiriusXM, Marriott International, Pittsburgh Steelers, and Chick-fil-A.

  • Increased social media interactions by 885.5% and impressions by 1,173.4% through ideation and implementation of new communication strategies over the past 6 months.
  • Lead marketing efforts for new service launches, including the creation of informational collateral, new websites and webpages, and management of email campaigns.
  • Manage day-to-day activities in execution of short and long-term strategic marketing goals and projects.

Responsible for:
Team Management, Marketing Research & Ideation, Social Media Management & Content Creation, Website Design & Maintenance, Blog & Written Collateral Editing and Management, Email Campaigns (Management, Creation, and Design), Graphic Design for all Digital & Print Collateral, Marketing & Sales Alignment, Company Merchandise, Event Research and Ideation, Account-Based Marketing, Cloud Champion Management, Culture Improvement & Ideation, Ladies In Technology Leader & Strategist

4/2017present

Founder & Designer

Laudie Maris Marketing & Design

Founder of Laudie Maris, a marketing and design agency that collaborates directly with business owners and agencies to develop creative communication solutions that assist in rebranding and achieving client goals.

Improve business performance for clients through direct communication, branding and marketing efforts. Examples include:

  • PR Team, Highlands Food & Wine Festival
    • Assisted in media correspondence through on site media relations, press releases and email communication efforts.
    • Reported directly to the PR Director
  • Social Media Marketing & Management
    • Generated an organic increase of 674% for a client's social media followers in one month

Train and manage a social media team responsible for all client accounts.

  • Implemented a client social media account incentive plan to increase team performance.
  • Enabled team member success through the design of a social media marketing toolkit for training & development.

Personally accountable for the execution of the following services:

  • Digital Marketing and Communication
    • Writing and Blogging
    • Newsletter/email marketing creation, design, and management
    • Social media management, content creation, and research on hashtags and engagement strategies
    • Website design, content creation, and maintenance through Shopify, SquareSpace, Wix, Craft CMS and Wordpress
    • Geofence advertising
  •  Graphic Design
    • Logo design
    • Marketing collateral design (business cards, invitations, press kits, brochures, etc.)
  •  Photography
    • Social media and website content
    • Special occasion and headshot photoshoots
    5/20174/2019

    Creative Director

    DFS Creative Concepts

    Lead Designer for all creative print, web, social media and marketing collateral projects.

    • Conceptualize multi-platform designs to capture client vision and needs to enhance brand image.
    • Coordinate communication between clients and DFS staff to develop effective logo and branding designs for 10 clients.
    • Transform information into presentable marketing materials for press releases and client presentations.
    • Research and apply design and branding trends to provide forward thinking services specific to each client.
    10/20166/2017

    Client Account Associate

    DFS Creative Concepts

    Creative management, communication and design for client marketing campaigns, social media management and content creation, client management and relations through direct communication, marketing and branding efforts, and event management for The Greenville News Run Downtown 5K Road Race and Russell Stall's largest City Council Campaign Event.

    • Designed digital and print marketing collateral for six clients to be used in social media campaigns, event promotions, and general branding efforts.
    • Researched trends and how to utilize this information to best serve client needs. Specifically, researched political marketing trends for a client running for City Council Seat as well as general social media trends.
    • Wrote articles focused on professionalism, work/life balance, and marketing tips and strategies for company blog.
    6/20168/2016

    Special Events Assistant

    Guild Hall of East Hampton

    Event management, communication, coordination, and preparation for Guild Hall’s summer events, specifically their three premier functions as well as membership management.

    • Planned upscale events including VIP Member Events featuring the Peter Beard Collection, Guild Hall’s Annual Season Spectacular with Kathy Griffin, Annual Summer Gala, and the 70th Annual Clothesline Art Sale.
    • Aided in strategic communication efforts with high profile attendees, including Alec Baldwin and other celebrity clientele.
    • Streamlined and digitalized the volunteer recruiting and organizational system and with it recruited over 100 volunteers for Guild Hall’s largest event.
    • Processed receipts, membership cards and forms for both special events and membership accounts through Blackbaud.
    6/20168/2016

    Marketing & Social Media Manager

    Duke & Darling Beauty Boutique

    Ideation of social media, marketing, and event promotions for the summer calendar in coordination with new products and trends.

    • Increased sales by 200% during prom season through the ideation of a Prom Makeup Application promotion.
    • Created Prom Makeup Application's overall marketing and promotion strategy.
    • Designed and organized promotional collateral to increase awareness of new boutique location and services offered.
    • Implemented Social Media accounts for the store and managed them through content creation, posting, and engagement.