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Personal profile

I'm a self-motivated and confident individual who has gained skills through working in a variety of environments both as part of a team and individually. My current role is diverse and has exposed me to a variety of marketing duties, enabling me to gain a broader understanding of marketing whilst building on from my previous internship and educational experience. I’m passionate about the marketing industry and continually observe it to gain an insight into current and potential future trends, ensuring my skills remain flexible and adaptable.

Work experience

March 2017Present

Marketing Assistant

Haes Systems
  • Creating email campaigns to promote products by designing, writing copy, creating landing pages and viewing campaign reports to assess the outcome of a campaign through Mailchimp and Google Analytics. In addition to this I create and update mailing lists using data from our CRM system.
  • Management of the organisations social media channels via Hootsuite. This involves creating content, scheduling posts and responding to any queries or feedback.
  • Maintaining the companies various websites by producing, uploading and editing content to create new product pages, landing pages and blogs by using Wordpress.
  • Create brochures, posters and other artwork using inDesign and Photoshop.
  • Additional duties such as researching and compiling quarterly competitor analysis, updating and amending the CRM system, creating product videos, creating exhibition materials, gathering customer feedback and other general administrative tasks.
June 2014July 2017

Receptionist

Premier Inn
  • My role involves working both as part of a team and independently
    to consistently deliver the highest quality service to guests in order
    to reflect and maintain the brands positive reputation.
  • Managing the hotels yearly event calendar by researching local and regional events that could impact upon occupancy rates and revenue and inputting this data into the internal system.
  • Administrative tasks such as inputting numerical data through the use of Microsoft office and conducting research via the internet to
    ensure competitive pricing strategies are implemented.
  • Monitoring, recording and reporting changes in the hotels customer feedback scores, collated through internal programmes, and feeding this back to the wider team and constructing a plan of action for under performing areas.
  • Financial responsibilities such as completing banking, reviewing
    invoices and processing refunds.
    Monitoring and responding to guest feedback both in person and
    through online systems.
  • Up selling of products and services within the brand to achieve targets and increase sales and revenue.

Jan 2015March 2015

Marketing assistant (Intern 3 Months)

Context
  • Contributing to the marketing plan for the new store website and product catalogue.
  • Updating and editing the online store and also the event Wordpress site with new content.
  • Writing copy for current and up and coming products.
  • Proof reading and researching potential buyers and exhibitions to promote the book, adding relevant data found to the CRM database.
May 2012Oct 2013

Sales Assistant

Spar/BP Forecourts
  • Successfully communicating with customers in order to assist them efficiently.
  • Assessing changes in new store layouts for footfall and identifying ideal places to place new promotional material.
  • Inputting relevant sales data to ensure correct stock levels  and to monitor the success of new promotional stock.

Qualifications

Sep 2012Jun 2015

B.A (Hons) Marketing with Events Management

University College Birmingham

First Class Honours

Sep 2010Jul 2012

BTEC National Extended Diploma In Business and Marketing

South Staffordshire College

Distinction*, Distinction*, Distinction*.

Sep 2003Jul 2008

GCSE

Belgrave High School

Achieved 8 GCSE grades A-C including English, Maths and I.T.