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How different is it for a winery to launch a new brand with a series of rock climbing events?This highly unusual approach, in a sophisticated industry, is what I did for our winery nationwide.Distributors and sales people are still talking about it!

After 20+ years of working for the family businesses, I am seeking to focus my broad expertise on the event planning industry. As a family member who helped to create the Chateau Potelle and Gravity Hills wine brands, I have had the opportunity to flex my skill set on sales, event planning, public relations, logistics, and business development.I have planned and participated in events ranging from intimate high-end dinners for our best clientele to large tasting events with thousands of participants.

I see customers as a main asset of any company. Therefore I advocate the highest quality customer service for all customers.My organizational skills and team playing ability allow me to manage and execute on time.

Here are a few things others have said about my work:

A guest who attended a birthday party had this to say, “The 80-person party Clarisse planned was so detailed oriented and beautiful, we thought she had planned a wedding!”

Her personality was described as, “Clarisse always has such a high-level of passion and enthusiasm for everything she does!”

A distributor had this to say about her dedication, “I always feel like Clarisse is there for us 100% of the time and I’m sure her other distributors feel the same way.”

A guest of a winery event commented, “I was simply delighted and amazed by the level of thought and detail Clarisse put into our event. Everything planned was just the way we expected…. Fabulous!”


-Wine industry knowledge

-Luxury products

-Fluent in French and English

-Conversational level Spanish

-International experience with business partners in France, Spain, Argentina, Australia, New Zealand, and Canada.

Work experience

Aug 2002Present

Western/Eastern Regional Manager

Chateau Potelle Winery

(including Gravity Hills & Appellation Imports)

·Manage distributors in 26 states to achieve sales goals, inventory, placements, and trust in all our brands.

·Devise allocation strategies to ensure 100% sell-through of each annual vintage.

·Actively manage inventory with distributors in order to seek opportunity beyond the original sales plan.

·Maintain close working relationships with production and winemaking teams to insure 100% order fulfillment.

·Manage a team of 3 who are responsible for all point of sale marketing collateral that is used by distributors, website and internal sales team.

·Directed and trained 8 brokers in 11 states.

Aug 2002Present

Special Events Manager

Chateau Potelle Winery

·Conceived & prepared special events for 10-500 people: winemaker dinners, sales meetings, professional tastings, new product launch, wine club members annual party, etc.

·Managed all details from food and wine to decoration and ambiance and professional presentations.

·Executed each event to insure premium guest experience.

Feb 2003Present

Member of Founding & Management Team

Gravity Hills Winery

·Devised innovative launch ideas to clearly establish the winery’s points of difference in the market.

·Developed packaging, promotional materials, and sales strategies.

·Created “Gravity Hills Day,” a revolutionary day in the industry where distributors nationally focus on Gravity Hills wines.

    oConceived of and organize logistics of entire event,

          §Personalized tee-shirts for that year…has become a collectors item with sales people

          §Sent directly from winery to accounts a personalized note, rock from our estate, a CD with pictures and description of personality, and tee-shirts.

    oTripled national sales from first to second year.

Aug 2002Present

General Manager

Appellation Imports

·Implemented cost reduction strategies to improve profitability that included negotiation of early lease terminations, home office relocation, and work force reduction.

·Created new product mix along with sales/allocation strategies that support the new portfolio of brands.

·Establish solid foundation through solid relationships with wineries and distributors.

·Administer accounting for all wines nationally.

Aug 2001Jul 2002

Advertising agency account aoordinator

Low Biocore

·Performed day-to-day agency contact with key clients.

·Trafficked jobs through agency and client departments to keep jobs on track and within budget.

·Created and implemented new procedure for weekly job-specific status reports with client review.


University of California, Berkeley

·Special Events Production and ManagementNovember-December 2002

·Essentials of AdvertisingOctober-November 2002

·Essentials of Public RelationsJanuary-March 2002

·Traffic 101 (Intensive advertising course)June 2002

Aug 1997May 2001

Bachelor's of Art

Bachelor of Arts in Communication with a minor in Business and Spanish