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Creative and strategist focused on understanding how brands can be relevant , using the new marketing their favor, and being and bringing communication to a content of inspiration. Creativity and information -based planner with experience in digital marketing , advertising , communications and social networking , among others. Interested in working with people for whom curiosity about the behavior of people and their relationship to the world is part of his life.

Work experience

2014Oct 2015

Planner senior

Mass Digital

Research, analysis and strategic planning according to the needs of the consumer, digital market situation and trends, to create effective advertising strategies related to the evolution of consumers in the digital age. Strategy for brands such as: beer Aguila, Dove, LAN Airlines, Suzuki, Rexona, Adidas, among others.

Jan 2012Dec 2014

Planner junior 

ennovva s.a.s

Analyze the consumer, brand and context, to find valuable information and insights to guide the strategic course of the campaign.
Provide sufficient inputs to the team, for the development of an optimal consumer campaign.
Consumer research, know everything about this, understand trends and how to apply them to the brand. Apply this knowledge in specialized digital media campaigns, involving other means.

Jul 2009Aug 2011

Account Managment

Young and Rubicam

Account management providing good customer service.
Development of BTL and ATL campaigns.
My focus is on research, analysis, strategy and campaign development. taking into account the target audience, generating insights as to obtain a good result of the campaigns as: Disney, Texaco and Homecenter.

Education

Mar 2014Jun 2014

Diplomat

Pontifical xaverian university

Advertising Strategic Planning

Feb 2005Mar 2010

Marketing & Advertisment

University pontificial bolivariana

Undergraduate

Skills

Digital strategic  -  digital marketing - strategy  planning -  marketing online -  adverstiment -  content marketing - communication skills - creative strategy -Social media

volunteering (children's villages)

volunteer with children in children's villages , where we help have a moment of relaxation to learn to share and lead a happy childhood