Account Director / Content Manager
Giftpoint Ltd, Bown of London, PHP Gift & Baby Ltd
A varied and wide-reaching remit reporting directly into joint owner CEO's with responsibiities across three distinct and separate business units.
Giftpoint is a branded merchandise and promotional product agency with a turnover in excess of £12M.
PHP Gift & Baby Ltd is a distributor of baby and nursery brands to the UK retail industry with interests in e-commerce portal, eBay and Amazon.
Bown of London is a purveyor of luxury bathrobes, ranged at more than 150 independent outfitters and online globally at Amazon.
This role is managed remotely with ad hoc travel to Staines Upon Thames
- Development and compilation of all copy and assets for a distributor brochure for PHP Gift & Baby Ltd. This was largely designed for use at major international and national exhibitions to introduce the company to prospective retailers
- Management of key retail accounts for PHP Gift & Baby Ltd including major brands; Boots, Mothercare, Shop Direct, John Lewis and Toys R 'Us. Regular liaison with buyers and full financial responsibility for sales and the introduction of new brands and products.
- Accountable for all major pitches to prospective customers of Giftpoint Ltd. This involves extensive research of a brand, and their values and goals, and tailoring copy to a range of product ideas and proposals. Business areas are typically very diverse with recent projects including BAE, Rolls Royce, Bulldog Skincare, Barclays, Kraft-Heinz and Goodwin Law.
- Responsible for the management of an external SEO agency and writing tailored copy to deliver against keyword research for websites
- Delivered a full-scale copy rewrite project for Amazon product listings. This involved reviewing circa 100 product listings and redrafting content to ensure comprehensive and compelling product descriptions
- Management of three Instagram accounts with full autonomy for content schedule and posting