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Claire Green

Marketing Professional

About ME

A passionate marketing professional with an extensive background in publishing and media and a knack for great copy and content.

With more than 23 years in the field I have worked across a diverse repertoire of market sectors and on global market-leading titles such as Elle, Marie Claire, and Men's Health.

Key achievements to date include conceiving the idea for the Channel 4 televised Men's Health Survival of The Fittest adventure race series and launching Women's Health magazine to critical acclaim.

I have a demonstrable track record in licensed health and wellness products as well the delivery of a wide range of high profile events including The National Soap Awards, Elle Style Awards, Runner's World Pacing at London Marathon and Men's Health Cover Model Awards.

My guiding mantra is to challenge myself to always learn something new, pass an exam or 'have an amazing experience'. So far this has yielded a full motorcycle licence, a Postgraduate Diploma in Journalism, four marathons and a voluntary stint as a reporter at Tobago News.

Work experience

Dec 2016Present

Account Director / Content Manager

Giftpoint Ltd, Bown of London, PHP Gift & Baby Ltd

A varied and wide-reaching remit reporting directly into joint owner CEO's with responsibiities across three distinct and separate business units.

Giftpoint is a branded merchandise and promotional product agency with a turnover in excess of £12M.

PHP Gift & Baby Ltd is a distributor of baby and nursery brands to the UK retail industry with interests in e-commerce portal,  eBay and Amazon.

Bown of London is a purveyor of luxury bathrobes, ranged at more than 150 independent outfitters and online globally at Amazon. 

This role is managed remotely with ad hoc travel to Staines Upon Thames

  • Development and compilation of all copy and assets for a distributor brochure for PHP Gift & Baby Ltd. This was largely designed for use at major international and national exhibitions to introduce the company to prospective retailers
  • Management of key retail accounts for PHP Gift & Baby Ltd including major brands; Boots, Mothercare, Shop Direct, John Lewis and Toys R 'Us. Regular liaison with buyers and full financial responsibility for sales and the introduction of new brands and products.
  •  Accountable for all major pitches to prospective customers of Giftpoint Ltd. This involves extensive research of a brand, and their values and goals, and tailoring copy to a range of product ideas and proposals. Business areas are typically very diverse with recent projects including BAE, Rolls Royce, Bulldog Skincare, Barclays, Kraft-Heinz and Goodwin Law.
  • Responsible for the management of an external SEO agency and writing tailored copy to deliver against keyword research for websites  
  • Delivered a full-scale copy rewrite project for Amazon product listings. This involved reviewing circa 100 product listings and redrafting content to ensure comprehensive and compelling product descriptions 
  • Management of three Instagram accounts with full autonomy for content schedule and posting

Apr 2016Nov 2016

Head of Marketing

Treetops Nurseries

Contract role to prepare business for acquisition with a key focus on improving the consumer experience and touch points on the journey to selecting a childcare provider. Key deliverables included:

  • Rewriting brochure and online copy for 61 nurseries including geographical references for SEO purposes
  • Hiring and managing a web development agency to produce a new website. This also included managing and driving the creative direction of photography
  • Working with an external branding agency on the development of a separate identity for a stand alone London, flagship nursery concept in Putney
  • Advising on social content and managing local nurseries to deliver compelling content for existing and prospective families
  • Drafting releases and managing crisis communications 
  • Managing a call centre team of 4 and to manage incoming enquiries
  • Creating themed open days at a number of nurseries including the development of all marketing collateral and assets including leaflets and flyers, Facebook marketing ads and event-day signage and materials
Oct 2015Mar 2016

Marketing Consultant / Copywriter

PHP Gift & Baby Ltd, Giftpoint Ltd, babybundle.co.uk

Short 6-month contract role to bridge relocation period from Oxford to Derbyshire

In this role I was instrumental in launching an e-commerce website in the baby and nursery sector including the management of a web development agency and full accountability for the CMS and back office administration using Magento ver 1.9. 2.0.

Other responsibilities included:

  • Management of social media agency and strategy for babybundle. co.uk
  • Production of a suite of marketing materials and collateral to promote the babybundle brand, including organisation and direction of a photographic shoot
  • Set-up and management of other e-commerce platforms including Amazon Vendor Central and ebay
  • To increase visibility and profile in the trade and consumer parenting press and enter relevant industry awards
  • To review existing company comms strategy for Giftpoint Ltd, including strategy proposal and recommendations for repositioning web redesign

May 2005Oct 2015

Marketing & Licensing Director

Hearst Rodale Ltd

Men's Health, Runner's World, Women's Health, New Product Development

Senior role reporting into the Group Publishing Director. Responsibility for the strategic marketing of these global brands and the identification of growth opportunities for the portfolio

Key achievements in this role:

  • Development of a licensing division to explore the opportunities for non-endemic brand extensions. This resulted in the £1M launch of a Men’s Health vitamin range in Holland and Barrett, Boots, supermarket majors and independent pharmacies. Other commercial licence deals include a range of fitness equipment and accessories in Argos for both Men’s Health and Women’s Health and a line of Men’s Health Beef Jerky with Tesco and independent convenience stores

  • Launched Women’s Health magazine on minimal budget to huge success. The title became the UK’s fastest-growing women’s magazine and at my departure had recorded six consecutive ABC increases      
  • Part of the small management team that led Men’s Health to its highest circulation and advertising revenues ever. At my departure the title occupied the No 1 position in the UK men’s lifestyle market and boasted the highest level of subscriptions in the history of the men’s monthly lifestyle market
  • Conceived idea for a Men’s Health stand-alone event concept and launched it with instant success in 2008. ‘Survival of the Fittest’,  televised on Ch4, continues to dominate the urban adventure race sector today with over 25,000 competitors in five cities and attracts headline sponsorship from the likes of Renault
  • Identification of several acquisition / launch opportunities and the delivery of detailed proposals to secure investment. Resulted in the acquisition of digital property, fetcheveryone.com, and the launch of Women’s Health
  • Conceived the idea for the launch of travel size Men’s Health and led the promo strategy and launch comms
  • Designed an awards concept for Runner’s World and secured sponsorship in year two from Britain’s largest insurer, Aviva. The awards continue to reinforce RW’s authority in the industry and have helped to secure incremental and non-endemic advertising
  • Expanded the annual Men’s Health Cover Model Competition from an in-mag entity to a four-part documentary broadcast on Channel 4
  • Identified and delivered new revenue stream opportunities including Men’s Health and Runner’s World play lists for iTunes
  • Launched an e-commerce store for Men’s Health with responsibility for driving online sales, selecting suppliers, all buying decisions and for promotional campaign to attract buyers
  • Full responsibility for the direct sale of a range of branded books to relevant databases
  • Management of high profile partnerships and event collaborations including the Runner’s World Pace Team at the world-renowned Virgin Money London Marathon

Jul 2004Mar 2005

Head of Marketing

Hachette Filipacchi

Elle, Elle Decoration, Red and B

Senior role with responsibility for managing and driving the strategic direction & operational performance of the marketing function for Women's publications. Management of a team of two brand managers and one marketing executive and accountability for a budget of circa £4M.

May 2000Jul 2004

Head of Marketing

IPC Media Ltd

Marie Claire, InStyle, 19, Hair

Key leadership role with responsibility for developing and delivering breakthrough marketing strategies. Reporting in to three Publishing Directors and managing two direct reports and a budget of circa £ 4.5M.

This employment also included a five month sabbatical on market-leading portfolio of TV listings titles including TV Times, What's On TV, TV & Satellite Week & Soaplife and a six month stint on Homes & Gardens magazine.

May 1999May 2000

Marketing Executive

Independent Newspapers

The Independent and Independent on Sunday

Sep 1996Apr 1999

Marketing Executive

Emap Consumer Magazines

Youth & Young Women's titles Including Bliss and the TV-supported relaunch of Just Seventeen to J-17.

Computer & Video Games Portfolio including PlayStation Plus, Sega Saturn and Computer & Video Games Magazine.

Jun 1994Sep 1995

Marketing Assistant / Assistant Marketing Manager Maternity Cover

Express Newspapers

Daily Express, Sunday Express & Scottish Daily Express