Claire Bates



Work History

Work History
Jul 2013 - Present

Online Marketing Manager

Danilo Promotions Ltd, Essex
MARKETING: Online Marketing Manager This is an all-encompassing role that focuses on creating marketing strategy, objectives and measuring against agreed ROI's. My responsibilities include ensuring the high quality of all digital marketing activity, creating and implementing annual marketing plans including SEO, remarketing, email campaigns, printed marketing materials, blogs, online marketplaces, website management & display advertising campaigns. Includes responsibility for building and maintaining social media presence, working together with PR consultant to maximize exposure and engagement of campaigns. Taking the lead in identifying trends to optimize performance and advising on new and creative growth strategies are an important part of my role. In first year, marketing efforts increased online sales by 158% and Social Media fans 119% & engagement +263%
2012 - 2015

The Marketers Forum

The Marketers Forum
Aug 2012 - Feb 2013

Pr Manager

The Dungeons Brand, Merlin Entertainments Head Office
MARKETING: PR Manager Implementation of the overall media and PR communications strategy and objectives for The Dungeons brand, ensuring that all opportunities are pro-actively utilised and exploited and that the reputation of the attractions is protected. Coordinating with on-site teams to organise new opening events and PR activity Creating KPI's, track coverage and manage monthly reporting-introduced new metrics and reporting system to sites Responsible for the day to day communication within the Merlin Group on attraction activity and achievements
Dec 2011 - May 2012

Social Media Manager

Clinton Cards PLC Head Office, Essex
MARKETING: PR, Event and Social Media Manager
Nov 2009 - Dec 2011

Campaign Coordinator

Clinton Cards PLC Head Office, Essex
MARKETING: Campaign Coordinator
Sep 2008 - Feb 2009

Telesales Executive

Phoenix Holidays
SALES AND MARKETING: Telesales Executive, a Tour Operator, Gloucester Customer management via responding to inbound call enquiries and bookings and making outbound calls Supporting the Operations and Finance departments with enquiries and administrative duties Assisting the Marketing department by creating and sending weekly e-newsletters to customers and agents as well as amending the website. Left due to going travelling
Jul 2006 - Jul 2007

Marketing Assistant

Bales Worldwide, a Tour Operator
MARKETING: Marketing Assistant Dorking, Surrey Initiating and creating an environmental management system for the company, achieving the ISO14001 accreditation and creating a responsible tourism policy. The company have continued this work by adopting a chief environmental officer Planning and organizing several successful events including the World Travel Market dinner and Latin American client evening. The WTM dinner was the company's most prestigious event for 150-200 people and achieved superb feedback Having complete responsibility for liaising with the web-design company and setting up an online photo gallery Responding promptly to all client and trade requests and managing and updating the relevant databases Producing regular marketing reports, updating the website and sourcing content for the monthly e-newsletter Left to go back to University(Sandwich Year) Academic Development


2004 - 2008


University of Surrey School of Dancing



Budget Management

Marketing Strategy