Expert Marketing Assistant
GlaxoSmithKline Hong Kong
Responsible for the marketing and promotion of Panadol Extend among healthcare professionals.
Main job duties included:
- Organizing Arthritis Awareness Campaign 2009 for more than 200 physicians and other healthcare professions.
- Establishment of Activ8 2009, a non-pharmaceutical scheme for Osteoarthritis patients to strength the attractiveness and competitiveness of our products.
- Concept devlopment and production of promotional materials, detailing aid and brand reminder.
- Literature review on medical journals for resources that act as backup for different speech, mailer, advertisement, etc.
- Training for sales colleague on product details and disease manisfestations.