Work experience

Work experience
Apr 2015 - Present

Director, Demand

  • Lead a team of senior marketing managers to strategize and tactically deploy successful marketing campaigns across all leading online and offline demand generation channels like out-of-home, online/digital (programmatic), email, national print publications, third party syndication, search engine marketing(SEO & PPC) and multidimensional direct mail.
  • Strategize marketing mix and use of agile campaign analysis to allocate marketing spend optimally throughout the sales cycle-
  • Deliver forward thinking in the analysis and reporting of demand generation trends, KPIs, leading and lagging indicators, predictive scoring and campaign ROI.
  • Creation and deployment of content marketing strategy to effectively position company as the preeminent thought leader in the space
Apr 2013 - Mar 2014

Senior Manager, Marketing Programs

Senior Manager, Marketing Programs at (1 year) Supervise a team of marketing managers-owning the complete lead life cycle; from awareness to lead generation, through prospect nurturing via marketing automation, and conversion to sales opportunity- Strategize marketing mix to deliver and exceed marketing revenue contribution goals-Maximize integration of marketing campaigns across all appropriate demand generation channels: OOH/billboard, online/ display, print, third party publishers, search engine marketing(SEO & PPC), email-Oversee the creation, deployment and ROI analytics of sales pipeline acceleration marketing programs; multidimensional direct mailers and email programs
Jul 2011 - Apr 2013

Marketing Manager, Demand

Marketing Manager, Demand Generation at (1 year 10 months) Strategized and managed online demand/lead generation programs, including content development, execution and success measurement-Created, deployed and measured success of search engine marketing Page1 strategy-SEO and PPC, including keyword analysis, landing page development and A/B testing- Implemented conversion optimization techniques within online and email channels-Developed end-to- end marketing programs department ROI analysis schematic and dashboards, which included quarterly and rolling-year reporting-Promoted to Sr. Marketing Manager
Feb 2010 - Aug 2011

Marketing Manager

Vanguard Products Group
Marketing Manager at (1 year 7 months) Online/Web marketing strategy development and deployment-Strategize and manage all aspects of inbound marketing(SEO, PPC and content marketing) campaign strategies-Co-lead the development and launch of an e-commerce cart for existing clients-Managed SEO and PPC campaign strategies- Implemented demand generation marketing campaigns & generated $2. 5 million in sales opportunities in 10 months-Deployed online and email marketing campaigns-Managed social media strategy via Blog and Twitter-Product management and branding-Developed marketing communications and sales collateral- Managed trade shows and Administrator Online Marketing Account Manager at Bayshore Solutions
Jul 2009 - Feb 2010

Marketing Representative

Kforce, Inc-Smack Apparel
8 months) Developed and managed online marketing strategies for a portfolio of clients-Provided consultation services for the successful execution of search engine marketing and optimization(SEO), pay-per-click advertising(CPC/PPC), andemailmarketing-Deployed effective marketing and brand management strategies via Facebook, Linkedin, Twitter and other popular social media networks Clients included:- Carlson, Meissner, Hart & Hayslett, P.A.-BestWhip-Jennis and Bowen, P.L.
Feb 2007 - Jul 2009

Marketing Manager

Search Engine Strategy and Analytics at TriNet
Marketing Manager, (2 years 6 months) Developed and deployed online and offline demand generation campaigns-Managed search engine optimization(SEO) strategy-Lead all pay-per-click(PPC) campaigns in Google, Yahoo and MSN- Measured and presented marketing campaign analytics-ROI, CPL, Brand Equity-Online marketingcampaign thought leadership
Oct 2005 - Feb 2007

Marketing Programs Manager

Marketing Programs Manager at (1 year 5 months) Implemented and analyzed lead generation programs via Eloqua-Pioneered a sales and service-focused communications channel-Developed and managed nationwide sales product training program-Lead the creation of comprehensive sales kits with selling tools
Sep 2004 - Oct 2005

Marketing Manager

PrepLogic, Inc
Marketing Manager at. (1 year 2 months) Page2 Lead email and online marketing campaigns and offers-Wrote website content, wrote copy for online ads and email offers-Managed marketing budget-Managed affiliate program and online sponsorships- Implemented and published of industry-wide salary survey
2003 - 2004

Admissions Counselor

University of Tampa
Admissions Counselor at (1 year)
May 2002 - Sep 2003

Assitant Manager of Business Development

Sonic Automotive
Assitant Manager of Business Development Center at (1 year 5 months) Managed sales and prospect reports for all sales representatives-Reported comprehensive sales and marketing statistics daily to management staff-Compiled and validated prospect and lot traffic information to determine sales effectiveness-Implemented new prospect tracking procedures and phone scripts
Dec 1999 - Sep 2001

Technical Marketing Specialist

Technical Marketing Specialist at The (1 year 10 months) Managed all aspects of live Web cast seminars from start to finish-Maintained lead database: data integrity and success tracking-Created and analyzed prospect and customer surveys-Researched and analyzed online marketing programs ROI Skills & Expertise Demand Generation SEO Email Marketing Google Analytics


2014 - 2017


Northwestern University