Work History

Work History
Feb 2011 - Present

Community Relations Manager

Make-A-Wish Foundarion of Greater Virginia
  • Project Management; youth and higher education fundraising programs.
    • Remodelled Kids For Wish Kids program; developed program into profitable fundriasing inititative with consistent revenue gain within a nine month time frame. 
    • Developed Wishmakers On Campus program; coached participants through project process to ensure positive revenue results.
    • Reseach and recruitment of new donors (schools, organizations and individuals) for program involvement.
    • Cultivation and retention of existing community partners.
    • External event management and logistics.
    • Mentor for youth participants to ensure budget goals.
  • Strategic consulting and development, including business plans and fundraising strategy.
    • Internal event management; including recruitment of volunteers, sponsorship generation and retention, budgeting, vendor relations, donor recruitment and management.
    • Generation of development deals and fundraising ideas.
    • Potential corporate donor research and recruitment.
  • Communications/Marketing
    • Brand advancement through communication of organization's mission using designated brand standards.
    • Implemented media strategies and managed communication in Virginia market.
    • Wrote copy for chapter website; managed a complete site navigation and content revamp.
    • Created and distributed monthly chapter e-newsletter.
    • Developed, distributed and maintained chapter and regional messaging in press releases, fact sheets, talking points and public service announcements.
    • Developed E communications, including social media implementation and traffic growth.
    • Comprehensive database management. 
Nov 2010 - Feb 2011

Event Coordinator Volunteer

Richmond Animal League
  • In conjunction with the Executive Director, headed up the conceptualization, planning, and logistics of organization's largest annual fundraising events.
    • Coordination and creation of marketing materials; liaison for outsourced materials.
    • Developed event communications for website and email marketing.
    • Retention of corporate sponsors, cultivation and recruitment for new sponsors and vendors.
    • Event logistics: vendors, permits, applications.
    • Database management.
Apr 2009 - Jun 2010

Marketing/Leasing Specialist

Occidental Development LLC/ Edward Rose & Sons of Indiana
  • Performed all sales and customer service efforts.
    • Met and maintained  92% occupancy goal to increase profitability for the 250-unit property.
    • Developed and maintained client database.
    • Prepared legal documents coinciding with customers’ residency.
    • Responsible for customer retention and renewal sales.
    • Planned and executed monthly resident events to enhance customer retention.
    • Fair Housing Act certified.
  • Property Management
    • Responsible for income audits coinciding with the day-to-day management.
    • Coordinated all maintenance, vendor and contract agreements for 25-acre property.
    • Coordinated all advertising, corporate outreach and marketing efforts.
    • Maintained relationship with existing corporate partners.
    • Nominated Central Virginia Apartment Association Leasing Consultant of the Year 2010.
Aug 2008 - Dec 2008

Marketing Intern

Richmond Magazine
  • Brand management through community outreach efforts.
    • Exceeded marketing goals to boost subscription sales.
    • Planned, set-up and worked community outreach efforts, partnerships and sponsorships.
    • Customer service representative and sales processing.
    • Assigned to entertain and showcase magazine to guest celebrities who were contracted for community seminars and open house events sponsored by publication.
Feb 2002 - Aug 2008

Marketing Director

Richard S. Vacca, D.D.S.
  • Headed up all in-house marketing and promotions to grow practice in patient size and revenue.
    • Created promotional information and represented practice in community outreach events.
    • Company website development.
    • Facilitated change in software for the office to operate paperless.
    • Customer service representative.
    • Liaison to insurance companies to maximize patient benefits.
Jun 2007 - Aug 2007

Marketing Coordinator Intern

Power Pact LLC
  • Client account management for cause marketing, customer loyalty and promotional campaigns. 

    • Market research for new business development.

    • Website analytics and SEO for new business development and brand advancement.

    • Developed client case studies.

    • Extensive client profile development.

Letters of Recommendation

Available upon request.

References

Available upon request.

Objective

Seeking a position where I can freely utilize my knowledge in communications, marketing and event coordination for the benefit of the specific project on which I work as well as the organization as a whole.

Summary

Project Managment

Event Planning and Logistics

New Business Development

Strategic Planning

Community Outreach

Communications Specialist

Multifaceted, creative individual with project management, development, and communications background. Familiar with environments that requires juggling priorities and a range of responsibilities depending on immediate customer, project or business needs. Proven success with project revamps to ensure program revenue goals. Strong ability to maximize resources and streamline operation costs. Adept at developing new business and nurturing key relationships to create win-win scenarios and progress organizational mission.

Cross Cultural Experience

Three- month cross cultural trip, Spain to Greece, July-September 2010

  • Demonstrated organizational skills by personally planning and executing a backpacking trip across Europe—traveled a route from Spain to Greece.
  • Intensive study of the culture and societies visited through lectures and readings, museums, and extensive travel.

Four-week cross cultural trip, Kuwait, December-January 2008

  • Learned to articulate how people from different cultures perceive the world, interpret reality, and make meaning.
  • Adapted to a completely different culture, broke out of my own cultural barriers and learned to appreciate and identify with people from diverse backgrounds.

Education

Education
Aug 2004 - Dec 2008

Bachelor of Science

Virginia Commonwealth University - College of Humanities & Sciences
  • Graduated magna cum laude with a 3.7 GPA.
  • Graduated third, VCU School of Mass Communications December 2008 class.
  • Dean's List, 2004-2008
  • Member: Phi Kappa Phi Honor Society, 2006-2008.

Activities

  • Virginia Commonwealth University Ad Club
  • Advertising Women of New York Student Seminar
  • The Richmond Ad Show
  • The Association of Independent Commercial Producers

Skills

Skills

Project Management