Chris Cowan

Chris Cowan


Senior sales and marketing executive with a demonstrated track record of individual and organizational success. Have sold at the highest levels and developed successful business partnerships across a broad range of industries. Extensive consumer and commercial marketing experience and creator of integrated marketing alliances. Advanced strategy skills and the ability to develop, communicate, and bring winning concepts to market. A respected people leader who builds vibrant organizations that consistently deliver outstanding results.

§Global industry management

§Leader of large, high-performing organizations

§Expertise in sales, marketing, and business development

§C-level relationships and skills

§Brand development

§Advanced negotiator 

Work History

Work History
Jan 2008 - Present


Coastal Strategic Partners
Head of consulting practice delivering sales, client development and marketing expertise. Deliver an “end-to-end” set of proven solutions for client-facing organizations to drive success with their business partners or prospects. Key elements include organizational effectiveness, strategic partnership creation, brand development and management, product positioning and pricing, value proposition creation, sales and client management best practices, effective negotiation, and marketplace deployment.
2004 - 2007

VP/GM Hotel and Luxury Travel Group

American Express

Led a dynamic team of 25 expanding global merchant relationships in the hotel, private jet, and luxury membership club industries. Developed groundbreaking strategic partnerships in all industry categories with highly-integrated customer acquisition, marketing and revenue-sharing components. Deployed in excess of $25M annually in partnership marketing. Drove important worldwide changes in strategy, pricing, and marketing deployment. Developed first Amex cross-industry travel partner website.

Jan 1999 - Jan 2004

Vice President, Client Development - Prepaid Services Group

American Express
Managed all sales and account development activities for the Amex Managed team of 21 with responsibility for all US banking institutions, including strategy, account retention, sales growth, new product and channel expansion, and trade relations. Led sales launch of prepaid card products. Led global task force to evaluate and launch wholesale notes and international payments business.
Jan 1996 - Dec 1999

Vice President - New Business Partnerships

American Express
National Sales leader chartered to deliver new merchant acceptance and charge volume in the emergent Business-to-Business category. Identified new industry opportunities, developed relevant value propositions and penetration strategies.
Jan 1994 - Dec 1995

Director, National Account Sales

American Express
Responsible for targeting and acquiring key national merchant accounts. Significant efforts directed reengineering client business processes and systems integration solutions.


1982 - 1986

Middlebury College