Cindy Mc Elhiney

Cindy Mc Elhiney

SKILLS

MARKETING                                           DESIGN

- Email marketing                                                              - Graphic design- Marketing communications                                            - Logo design- Social media marketing                                                  - Web design- Marketing strategy                                                            - Desktop publishing / layout

WRITING                                                EVENT PLANNING

- Proposal writing                                                              - Coordination and management- Speech writing                                                                - Corporate events- News writing                                                                    - Vendor relations- Business writing

RESUME

COMPUTER / SOFTWARE SKILLS

- Business: Acrobat Pro, Excel, Outlook, PowerPoint, Word

- Design: Illustrator, InDesign, Photoshop, Publisher

- Social: Blogger, Facebook, Instagram, LinkedIn, Pinterest, SlideShare, Twitter, Yelp

- Email: Constant Contact, Exact Target, MailChimp, Vertical Response

- Web: Adobe Muse, Basic HTML, SharePoint, WordPress

- Database: ClientFirst, eSales, Rappatoni, REV, SANT, TeleMagic

EMPLOYMENT HISTORY

Marketing Manager, Jones Lang LaSalle

2006–2012 | Denver, Colorado │ Commercial real estate brokerage firm

Was responsible for marketing communications programs for the firm’s tenant representation group, which included advertising, public relations, graphic design, business development, proposal writing, internal and external communications, e-marketing, sales collateral, event management and more

- Projects I was involved in resulted in 50+ new / retained clients totaling more than $20 million in gross revenue

- Maintained a proposal win rate of more than 90%, including 11 of 13 wins in 2012

- Increased email open rate by 15% and click-through rate by 22% by determining best day and time to distribute

- Received Q3 2009 “5280 Award” for positive attitude, energy, innovation, leadership and teamwork

Marketing Coordinator, Global Software (Previously VisionTEK, Inc.)

2005 │ Superior, Colorado │ Developer of interoperability software for first responders

Providing marketing support to Vice President of Marketing and sales team

- Redesigned product sales sheets to promote features and benefits in addition to general information

- Coordinated a national user group / crowd sourcing event resulting in improved customer relations, an unprecedented user community and ideas for product features

- Handled corporate website maintenance: Added content, updated search terms, fixed page links and improved lead capture page

Marketing Communications Specialist, Thermo Fisher Scientific (Previously Dharmacon, Inc.)

2002–2005 │ Lafayette, Colorado │ Research and product development for science and healthcare industries

Provided complete management of domestic and international trade shows and conferences

- Started with 6 trade shows at time of initial employment, grew to 36 in 2½; years

- Developed efficient policies, processes, procedures and metrics as trade show / conference calendar grew

- Utilized trade show metrics to report back to senior management and to determine future participation

- Initiated speaking engagement program: Identified, pursued, secured and coordinated speaking opportunities at conferences around the globe, contributed to firm’s thought leadership, innovative reputation

- Enhanced internal communications during rapid growth by developing a monthly employee newsletter

Marketing and Technology Director, South Metro Denver Realtor Association

2000–2001 │ Littleton, Colorado │ Realtor trade association

Responsible for all marketing and technology related initiatives

- Rebuilt and launched association website with new design and features

- Introduced online voting capability for annual director elections

- Conducted email address collection campaign resulting in more than 400 opt-in, qualified emails

- Wrote, introduced and distributed monthly e-newsletter, resulting in improved attendance at events and increased sales at the Association’s Realtor store

- Added new features to monthly printed newsletter including “Technology Tips, Tools and Tidbits” section

- Introduced and oversaw monthly “Geek Speak” classes to help members get up to speed with technology

- Taught six Microsoft computer classes to members and wrote manuals for each, resulting in added membership value and new stream of revenue

- Received “Outstanding Association Website” Award from the National Association of Realtors

EDUCATION

- B.A. Communications – University of Missouri, Saint Louis (UMSL)

- Writing Certificate, equivalent to a minor in journalism (UMSL)

- Recipient of the Robert B. Smith Award, presented annually to one student for outstanding academic achievement and professional promise in written communication (UMSL)

PROFESSIONAL AFFILIATIONS

- Member and committee volunteer: Boulder Marketing Group

- Member: Boulder Writers Alliance

- Member and student: Boulder Digital Arts

- Member: Boulder Designers Group

- Member: eMarketing Association

- Member: National Association of Photoshop Professionals

OVERVIEW

Hi and thanks for visiting my online portfolio!

I am a marketing communications professional with 15 years of progressively increasing responsibility and deep experience in planning, developing and executing integrated marketing communications programs. I have strong project management skills- ability to set priorities, multi-task, change direction; superior writing and presentation skills- ability to convey messages clearly and effectively; and a track record of solid relationships with management, vendors, clients, customers and sales teams. Having both traditional marketing expertise and social media experience means I have the unique ability to leverage old and new marketing practices in my work.

Currently, I am working on several projects on a temporary/contract basis while seeking a full-time, permanent position in marketing, communications, design, writing, social media, event planning, or a combination thereof. I do my best work in a fast-paced, deadline-driven environment. I also am nearing completion of my own WordPress website. A small sampling of my work is on the right, so please check it out. I look forward to hearing from you!

Cindy