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Education

2012Present

Photography studies / various 

Gulf Photo Plus and other various 

Basic equipment, composition, lighting, editing - Adobe Lightroom, and continuing work in progress

work history

2011Present

Freelance Event & Promotional Photographer

Platinumlist.net/AKS Nights / Diva Talent Agency / & other various commissions, Dubai 

Event photographer:  music, fashion, community.  promotional events for Bacardi/Bacardi Gold brand.  Capture of images with Canon and Nikon DSLR Cameras with hotshoe flash, up to 100 images per assignment, editing, adding logos, delivering and publishing images,  timekeeping to deadlines, invoicing, promoting.  Coverage of Fashion Forward Seasons   1-4, nightlife events at prestige venues such as Blue Marlin Ibiza UAE, Armani Prive, Trilogy (Pacha), Nasimi Beach, Karma Cafe Souk Al Bahar, and more for Platinumlist.net

2012Present

Freelance Writer/Photojournalist 

Hype Magazine *Motivate Publishing, Young Plus /Shabab 20, Dubai, Rock Era (Cairo)

Research, pitch, and produce recent pieces in  Hype Magazine (Motivate Publishing) - Interview with Esmod graduate 'Fashion Designer Kay Li' & "Dubai's Top Style Bloggers', 'Interview with 30 Seconds To Mars'. Contributor to Young Plus Magazine Online / Shabab 20 *: 'Review of Piknic Elektronic', 'Mint Leaf London DIFC', 'Amongst Few Backyard Barbecue @ The Zoo Concept Shop', 'Crocs Brand Fashion Show @ Dubai Mall', 'Baauer "Searching For Sound" 'Documentary @ A4 Space Al Serkal Avenue with Red Bull',  'Breakthrough Event @ The Courtyard Playhouse'.    Skills:  market research, photography, Interviewing skills, event attendance, journalistic composition, promotion.

20092014

Freelance Talent promoter / Career Coach / Artist Publicist

Various, Dubai

Working independently and on a team (Breakthrough.ae) participating in a variety of talent shows, mentoring young talent in performing arts;  music, fashion,  and a variety of other areas.  Working on development of talent, career aims, getting talent bookings and jobs, documenting and promoting work in the Dubai, UAE market. through photography.  Brands worked with include:  Al Tayer (Bloomingdales & GAP Kids), Etisalat, Fitness First, Crocs, Tia Fashions, Marks & Spencer, and more. Conducted  in-depth interviews with music and fashion artists in the region in audio podcast format..

20022004

Communications Co-ordinator (PR) (UK)

Estee Lauder Companies - Aramis & Designer Fragrances, London, UK 

Taking initiatives in New York and liaising with national UK press/glossies to gain editorial magazine/newspaper write up:  luxury perfumes and Aramis & Lab Series men's grooming products.   Press open days, training days, large product cupboard up to date/in order/replenishment,  press gifting, press release writing and distribution.  Part of a team to launch celebrity endorsed events at exclusive location in central London:  specific credits:  Press appearances of Andre Agassi for Aramis Men and Beyonce for Tommy Hilfiger.

20012002

PR Executive (maternity cover)

Givenchy (LVMH Office) central London, UK

Dealing with national press requests, press days, pitching stories, gathering tear sheets and quantifying press activity for Givenchy beauty and fashion products in UK, as well as facilitating ad-hoc press or stylist inquiries and assistance from other European territories.  

20002002

Strategic Partnerships, New Media Division  

Blockbuster Entertainment (Viacom), UK

New media technology division of this entertainment company (a subsidiary of Viacom), presenting offerings for a mutually beneficial partnership to include content management and e-commerce programs. Significant market research of the development of Internet  on mobile phone technology market (3G), and creating partnerships with all major mobile phone networks (ie Vodafone, Virgin et al) in the region for the distribution deals.  

20032003

Fashion Showroom Assistant/Hostess

Carrini, Great Portland Street, London, UK

Assistant &  marketing for fashion showroom on Great Portland Street, London while at university.  Making appointments, greeting buyers, (Matches, Harrods, Selfridges et al), organise models, creating ambience during buying sessions, (music, lighting, food) writing press releases, work on developing relationships with stylists, and assisting in general day to day operations.  Brands stocked included French and Italian brands Gianfranco Ferre and Missoni

19952002

Freelance Beauty Promotions Executive

various, UK & Seattle, USA

Professional promotional perfume and makeup artist representataive for Events for brands which include but not limited to Bobbi Brown, Jean Paul Gaultier, Issey Miyake, Givenchy and many more at elite department store (Harrods, Selfridges, Nordstrom) in London, UK and  Seattle, USA.

19952000

Model and fill-in Children's Model division booking agent, Seattle, WA, USA 

Seattle Models 

worked as a model for various model agencies in the city of Seattle region and abroad (Europe, Asia) in runway, print, catalog, and fit modeling.  Was asked to fill in as a cover children's model agency booker when not working for Leslie Birkland's agency, (now a national reality TV star in the US (http://lesliebirkland.com).  Booking duties:  arranging castings attendance and organising talent portfolios.