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Education

20132015

Master of Arts in Web and Multimedia Design 3.88/4.00 GPA

Touro Graduate School of Technology, New York, NY

Valedictorian and Class of 2015 Speaker, Graduated with Academic Excellence Award

Thesis: TravelTillDawn.com, A social media and content management project for a travel blog

20072012

Double Bachelor of Arts in International Relations & Italian Studies

University of Calgary, Calgary, AB

Studied Abroad in Italian Language and Culture at Università di Perugia 2010

Group Study in French Culture in Montréal and Québec City, Canada 2011

Technical Skills

Digital Marketing

Social Media Management (Twitter, Facebook, Instagram, Youtube)

Digital Marketing, Email Marketing, Salesforce, SEM, SEO, Adwords, Adsense, MailChimp.

Software 

SharePoint, Riskmaster, PeopleSoft, Microsoft Office, Wordpress

Front End Development

HTML5, CSS, JavaScript, PHP, MySQL, Xcode, Swift, Adobe Creative Suite

Languages

English, Vietnamese, French, Italian

Professional Courses

Certificate in Digital Marketing - New York University                                                          April 2014 - Present

Certificate in Google Tag Manager Fundamentals - Google Analytics Academy                                 July 2015

Certificate in Mobile App Development - Touro College Graduate School of Technology                Dec 2013

Post Graduate Courses in Environmental Studies - Harvard University Continuing Education       Dec 2012

Work History

Apr 2015Aug 2015

Digital Marketer & Social Media Content Manager

Freelance
  • Created digital content and multimedia material for various clients including startups.
  • Executed social media campaigns by generating keywords and gaining followers.
  • Improved user experience and user interaction by collecting data.
  • Implemented digital marketing strategies using tag management, digital analytics, and social media.
  • Designed and developed websites using HTML, CSS and the WordPress engine.
Nov 2014Jun 2015

Social Media and Digital Communications Intern

Inter-Agency Network for Education in Emergencies
  • Managed content from INEE partners such as IRC, branches of the United Nations and other NGOs.
  • Updated news items in HTML and CSS for all 11,000 members living across 170 countries.
  • Compiled monthly social media analytic reports in French, English, and Arabic.
  • Contributed to editorial materials, email marketing, and outreach campaigns using MailChimp.
  • Gathered data and interpreted attendee's feedback from a global meetup event in over 30 countries.
Nov 2014May 2015

Product Development Intern & Acting Curriculum Manager

Kaplan Clean Tech Education
  • Planned, developed and implemented solar, BPI and LEED products including a 300 page manual.
  • Researched funding opportunities in the area of renewable energy across North America.
  • Managed the release of content and copyright information for all online and print publications.
  • Managed remote staffs and projects; acted as liaison between other departments and key stakeholders.
Sep 2014Nov 2014

Social Media and Content Manager

New York State Attorney General Eric T. Schneiderman
  • Worked with a team to prepare all presentations, press releases, briefings, and speeches.
  • Raised campaign awareness by using social media and managed content on ericschneiderman.com
  • Edited campaign materials and managed public comments on social media.
  • Produced photos, interviews, political endorsements, and other campaign materials.
May 2012Aug 2014

Real Estate Tax Services Advisor (Commercial & Residential)

The City of Calgary - Department of The Chief Financial Officer
  • Resolved customer inquiries by providing confidential information in an efficient and timely manner.
  • Handled sensitive and classified information between different levels of government.
  • Provided financial services to law firms, financial institutions, and the general public.
  • Adapted in a challenging environment by providing strategic and effective solutions.
  • Successfully dealt with complicated tax accounts that are in arrears or foreclosure.
Feb 2013Aug 2013

Business Support Representative (Risk Management & Insurance Claims)

The City of Calgary - Department of Law
  • Completed financial transactions such as reconciliation reports, created invoice and accounts and receivables by using Excel and PeopleSoft Financial Management.
  • Assisted lawyers and adjusters with legal research such as injury claims, medical and police reports.
  • Gathered, analyzed and interpreted public data from civilian injury claims and medical reports. 
  • Used data entry systems such as Riskmaster and POSSE to correctly identify problematic locations.
  • Successfully completed scheduled tasks under pressure including during times of state emergency. 
Jun 2012Aug 2013

Public Relations & Media Consultant

United Way of Calgary and Area
  • Helped raised over $55 million in 2012 campaign and $360,000 for the Calgary Women Shelter by giving over 30 public speeches at various fundraising events across the city.
  • Assisted the Mayor with press releases and provided media coverage for news outlets.
  • Spoke on behalf of the United Way at public and private functions.
  • Wrote media speeches and worked with publicists to produce dynamic content through story telling.
Jun 2010Jul 2013

Product Marketing Specialist

D.M.C Diamond Marketing & Consulting
  • Completed multiple marketing contracts and represented over 30 brands in the fields of technology, cosmetics, and consumer products for various global brands such as Chanel, Lancôme, Guerlain, Toyota, Ford, Samsung, Virgin Mobile, Telus, Lego, TD Bank, CTV, Disney, Microsoft.
  • Advised and designed an E-commerce website, while supervising a team of 10 developers.
  • Trained retail sales associates on product knowledge and latest technological innovations.
  • Analyzed consumer trends, achieved sales goals and projected market trends.
  • Delivered training to drive sales for products such as mobile phones, tablets, and laptops.