Summary

Searching for an opportunity to apply critical and creative thinking in a collaborative environment as  content strategist.

Work History

Work History
Sep 2015 - Dec 2015

Business Journalist

Manager Express
  • researching for subjects that can develop into stories;
  • writing and editing news stories and features in the publication's style;
  • ensuring stories are well written, accurate and submitted in deadline;
  • conducting interviews, either in person or remotely;
  • attending seminars, conferences and fairs;
  • sourcing images to accompany written pieces;
  • planning the content of the weekly theme;
  • keeping up to date with trends and developments relating to the magazine's editorial policy;
  • in charge of Social Media Management (Facebook, Goolge +, Twitter, Linked IN)

Articles:http://www.managerexpress.ro/author/iulia-cimpoeru

Jan 2015 - Nov 2015

Social Media Manager

CREATIV SRL
  • planning the monthly Social Media schedule, assuring that all delivered messages  were targeted to the right audiences;
  • writing press releases for the company events;
  • writing and proofreading of articles for company blog;
  • writing and formatting monthly newsletter in Mailchimp.
Feb 2015 - Jun 2015

Digital Marketing Manager 

IT GENETICS
  • manage organic search engine performance and goal-setting based on site impressions, click-throughs, traffic and conversions;
  • in charge of social media management (Facebook, Google+, LinkedIn, Twitter, Instagram);
  • check content for optimisation (for both search engines and user experience);
  • edit product descriptions for company website;
  • implement SEO best practices for all content;
  • analyze metrics data to increase client's ROI;
  • creation, scheduling, and approval of newsletters;
  • blog content  management.
Oct 2012 - Nov 2014

New Business & Project  Manager

WEBWRITERS
  • developing the digital marketing calendar,
  • verifying that all campaigns and activities are fully tagged, tracked and evaluated; 
  • monitoring trends in social media tools, technologies, and applications; 
  • developing and delivering a CRM growth strategy; 
  • implementing campaign optimization towards pre-specified client objectives;
  • writing informative and engagement copy for all social media channels; 
  • verify all content for respecting brand policy, style, editorial quality and approach;

  • following the latest trends and innovations in social media and determine if/how they are appliable or relevant to clients;

  • setting and respecting project deadlines.

Some of my work: http://www.contentpedia.eu/?s=iulia+cimpoeru

Clients I've worked with: Appscend, AVBS Credit, Komoder, eLog, Euroanswer, Rockstar Construct, UiPath .


Jul 2011 - Aug 2012

Digital PR

NEXT BRANDS
  • ideating and overseeing brand’s social content development ;
  • building and optimizing unique social content strategy for channels and platforms ;
  • partnering with creative and design teams for expanding appropriately campaign messaging to channels;
  • working with co-creation and publishing partners to develop different types of content;
  • establihing partnerships with bloggers.

Education

Education
2011 - 2013

MASTERS

Anglia Ruskin University Cambridge & The Bucharest University of Economic Studies 2011

 Master’s degree in Entrepreneurship & Management

2009 - 2011

MASTERS 

Faculty of Journalism and Communication Studies, University of Bucharest 

Master’s degree in Specialized Journalism. 

2005 - 2008

BACHELOR'S DEGREE 

Faculty of Journalism and Communication Studies, University Babes Bolyai of Cluj-Napoca

Bachelor's Degree in Communication Science.

Skills

Skills

People Management

Experience in managing a writing team.

Strategic thinking

Powerful strategic thinking.

Google Analytics

Experience with web analytics.

Photoshop

 Basic knowledge of Photoshop.

PowerPoint

 Medium knowledge of PowerPoint.

WordPress

Experienced user of WordPress.

Social Media 

Experience with social media platforms: Google +, LinkedIn, Pinterest, Instagram, Facebook, Foursquare,Tumblr.

Portfolio