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Cicilia Inggar Larasati

Marketing Communications Professional

Summary

I am highly motivated and enthusiastic with Indonesia as my background. My objective in life is learning and expanding knowledge. I am great at working with new people from various cultures. Currently, I am seeking for a new experience in which I can nurture and deepen my skills as a committed, dedicated, team player and a Marketing Communication Specialist

Education

Sep 2011Jun 2014

M.Sc in Communication and Information Sciences

Tilburg University

Specializing in Business Communication & Digital Media Marketing

Thesis title “College Choice Process Model of International Students: A Case Study of Indonesian Students in Tilburg University”

Program was designed to approach the practical sides of business communication. The Program was fully taught in English and there were various group assignments in an international setting.

 

20112011

Pre-Master in Business Administration

Radboud University Nijmegen

Example of related Courseworks: International Management Course and Marketing Course

Sep 2008Feb 2010

Master of Arts (M.A.) in Linguistics

Radboud University Nijmegen

Thesis title “Children and Content Questions: Statistical Analysis of Conversation in Interaction in Bahasa Indonesia” in collaboration with the Max Planck Institute, Nijmegen. Thesis Grade: 8/10

20032008

Bachelor of Arts (B.A.) of Language

Pelita Harapan University

Bachelor of Art (B.A.) in English Department majoring in English Literature, Linguistics and Teaching. The bachelor program was fully taught in English.

GPA: 3.4/4

Work History

November 2015Present

Branding & Market Research 

De Heus Nutrisi

 De Heus Nutrisi is a branch company yet to be established by Royal De Heus, The Netherlands

  • Marketing and communication research in the agriculture and livestock especially in the animal feed industry of Indonesia.
  • Assisting De Heus LLC Vietnam at Exhibitions to create brand awareness of the company and product through offline promotions 
  • Creating a digital planning strategy for Deheus Indonesia
  • Communication activities such brochure content translating
  • Administrative assistant
  • As a freelancer
Jul 2012Jul 2014

Communication & Human Resource Consultant (Recruitment & Administration)

International Onshore Offshore Recruitment Services

Main Roles and Responsibilities:

Communication Officer

  • Maintain and supervise the content update and traffic of the company website and IOORS brand
  • Search Engine Optimization, Search Engine Automation and Search Engine Marketing including keywords optimization, Display Advertising, Google Ads and Facebook Ads.
  • Responsible in maintaining personnel request in social media (LinkedIn, Facebook, Twitter, Viadeo, Oilpro) and Email Marketing Campaign using Mailchimp
  • Monitoring and report the insights of company social media marketing with KPI’s to achieve communication targets and objectives using also Google Analytics
  • Research and report new social media tools in the oil and gas industry
  • Create and manage IOORS quarterly newsletter using InDesign and Photoshop
  • Project management like company events, exhibition, promotion materials, advertisement (Publisher) and merchandise. Activities including designing, selecting vendors until production
  • Supervise the development of the company commercial brochure
  • Conducting and analyzing satisfaction survey for Personnel & Clients
  • As the head of Communication Department: Manage, maintain the communication archiving system.

 

  • HR Administration – Recruitment and Mobilization:
    • Headhunting activities including: starting from profile matching from requirements and certificates, proposing to clients, price negotiation.
Jul 2012Oct 2013

Communication Specialist (Part Time)

International Onshore Offshore Recruitment Services

Main Roles and Responsibilities

  • Maintain and supervise the update and traffic of the company website and IOORS brand
  • Search Engine Optimization, Search Engine Automation and Search Engine Marketing including keywords optimization, Display Advertising, Google Ads and Facebook Ads.
  • Create personnel job request from the client in social media
  • Using Hootsuite in the development of IOORS social media marketing (LinkedIn, Facebook, Twitter, Viadeo, Oilpro).
  • Monitoring and report the insights of company social media network with KPI’s to achieve communication targets and objectives, using also Google Analytics
  • Research and report new social media tools in the oil and gas industry
  • Create and manage IOORS quarterly newsletter
  • Propose and organize company merchandise
20122012

Marketing and Communication Department – Indonesian Researcher

Tilburg University General Services - Marketing and Communication
  • Research on the Indonesian potential students/personas/market research about Tilburg as a brand
  • Conduct an interview with International Officer of each faculty
  • Writing my master thesis for Communication Business and Digital Marketing
20092010

Junior Researcher

Max Planck Institute for Psycholinguistics
  • Participated in the research under language and cognition department.
  • Participated in weekly meeting in the institution.
  • Conducted own research in children’s conversation with adults. Wrote master thesis in describing children’s questions patterns.
  • Participated in the Project on Language Swapping for ICCA10. Analyzed 3 different languages to find differences in conversation. International Conference on Conversation Analysis, Mannheim, July 2010.

Skills

English Language

Creative content creation in Social Media, Writing articles for Companies Newsletter and Thesis Proofreading

Dutch Language

Dutch Course Level 1B Leiden University, The Netherlands 

Ms. Office

Including Microsoft (and Office) 365 Business

InDesign

Creating and Designing Companies self-made brochures and newsletters, send them to Clients

Adobe Photoshop

Image and Content Creation for Social Media 

Video Making

Using iMovie, I create and edit video using overlays and etc

Extracurricular Activities

  • Actively joining Indonesian Students Association in The Netherlands
  • Managed to coordinate the full 2-day event (May 2011, Eindhoven: Event Coordinator for Europe Gathering) to start and finish on time.
  • Performed as Master of Ceremony in Fokustik Event (October 2013, Rijswijk, The Netherlands: Event of Photography, Music and Culinary Competition). Number of Audience: 300 visitors

Hobby and Interest

Fashion, Travelling, Swimming (Sports) Books and Arts