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Cicilia Inggar Larasati

Marketing Communications Specialist

Education

Sep 2011Jun 2014

M.Sc in Communication and Information Sciences

Tilburg University

Specializing in Business Communication & Digital Media Marketing

Thesis title “College Choice Process Model of International Students: A Case Study of Indonesian Students in Tilburg University”

Program was designed to approach the practical sides of business communication. The Program was fully taught in English and there were various group assignments in an international setting.

20112011

Pre-Master in Business Administration

Radboud University Nijmegen

Example of related Courseworks: International Management Course and Marketing Course

Sep 2008Feb 2010

Master of Arts (M.A.) in Linguistics

Radboud University Nijmegen

Thesis title “Children and Content Questions: Statistical Analysis of Conversation in Interaction in Bahasa Indonesia” in collaboration with the Max Planck Institute, Nijmegen. Thesis Grade: 8/10

20032008

Bachelor of Arts (B.A.) of Language

Pelita Harapan University

Bachelor of Art (B.A.) in English Department majoring in English Literature, Linguistics and Teaching. The bachelor program was fully taught in English.

GPA: 3.4/4

Work experience

August 2017Present

Marketing Communication Assistant

Trouw Nutrition, a Nutreco Company

I am hired to be part of the business units feed additives. My two main scopes are Content and Event

Content Management

  • Commercial and impactful B2B content writing of press release, brochure, product features, social media posts and website for external and online media
  • Developing and creating marketing communication tools using an outside-in approach / market needs
  • Proofreading of all marketing communication materials including Trial Report Summary
  • Supporting with the presentations creation

Event Management

  • Inventory and stock management promotional materials
  • Organize booth crew, hotel crew: bookings, schedules, entry tickets, transport, flights
  • Organize logistics with external organizations (hotel, venues, universities)
  • Update event- site

Adhoc/Administration

  • Overview trademark status & issues
  • Project management
  • Handling communication requests from Opcos

November 2015February 2017

Market Research, Communication and Management Assistant

De Heus Nutrisi

 PT. Deheus Nutrisi Indonesia is a branch company yet to be established by Royal De Heus, The Netherlands in Indonesia. Since PT. Deheus is starting a new branch, I am assigned to cover a few tasks and responsibilities. 

Market Research:

  • Collecting data about our competitors, writing a report and suggesting marketing insights and strategies through patterns
  • Observing and analyzing the trend and market in this industry
  • Being in contact with all stakeholders (journalists, competitors, association, distributors, farmers) as part of collecting data
  • Overall marketing and communication research in the agriculture and livestock especially in the animal feed industry of Indonesia.

Communications:

  • Learning, preparing and creating marketing communication plan (both online and offline)
  • Customising brochures according to the needs and demands of Indonesia Market
  • Creating a plan to join exhibitions and events related to this industry.
  • Managing communications with suppliers and vendors starting for stand booth, banners and merchandise 
  • Assisting De Heus LLC Vietnam at Exhibitions to create brand awareness of the company and product through offline promotions 

Management Assistant:

  • Managing documents and requirements for export import
  • Finding, contacting and meeting with vendors and suppliers for travel agents, printing, and office supplies
  • Preparing administration support for new employees
Jul 2012Jul 2014

Communication & Human Resource Consultant (Recruitment & Administration)

International Onshore Offshore Recruitment Services

Main Roles and Responsibilities:

Communication Officer

  • Maintain and supervise the content update and traffic of the company website and IOORS brand
  • Search Engine Optimization, Search Engine Automation and Search Engine Marketing including keywords optimization, Display Advertising, Google Ads and Facebook Ads.
  • Responsible in maintaining content and publication in social media through hootsuite (LinkedIn, Facebook, Twitter, Viadeo, Oilpro) and Email Marketing Campaign using Mailchimp
  • Monitoring and report the insights of company social media marketing with KPI’s to achieve communication targets and objectives using also Google Analytics
  • Research and report new social media tools in the oil and gas industry
  • Create and manage IOORS quarterly newsletter using InDesign and Photoshop
  • Project management like company events, exhibition, promotion materials, advertisement (Publisher) and merchandise. Activities including designing, selecting vendors until production
  • Supervise the development of the company commercial brochure
  • Conducting and analyzing satisfaction survey for Personnel & Clients
  • As the head of Communication Department: Manage, maintain the communication archiving system.

 HR Administration – Recruitment and Mobilization:

  • Headhunting activities including: starting from profile matching from requirements and certificates, proposing to clients, price negotiation.

Jul 2012Oct 2013

Communication Specialist (Part Time)

International Onshore Offshore Recruitment Services

Main Roles and Responsibilities

  • Maintain and supervise the update and traffic of the company website and IOORS brand
  • Search Engine Optimization, Search Engine Automation and Search Engine Marketing including keywords optimization, Display Advertising, Google Ads and Facebook Ads.
  • Create personnel job request from the client in social media
  • Using Hootsuite in the development of IOORS social media marketing (LinkedIn, Facebook, Twitter, Viadeo, Oilpro).
  • Monitoring and report the insights of company social media network with KPI’s to achieve communication targets and objectives, using also Google Analytics
  • Research and report new social media tools in the oil and gas industry
  • Create and manage IOORS quarterly newsletter
  • Propose and organize company merchandise
20122012

Marketing and Communication Department – Indonesian Researcher

Tilburg University General Services - Marketing and Communication
  • Research on the Indonesian potential students/personas/market research about Tilburg as a brand
  • Conduct an interview with International Officer of each faculty
  • Writing my master thesis for Communication Business and Digital Marketing
20092010

Junior Researcher

Max Planck Institute for Psycholinguistics
  • Participated in the research under language and cognition department.
  • Participated in weekly meeting in the institution.
  • Conducted own research in children’s conversation with adults. Wrote master thesis in describing children’s questions patterns.
  • Participated in the Project on Language Swapping for ICCA10. Analyzed 3 different languages to find differences in conversation. International Conference on Conversation Analysis, Mannheim, July 2010.

Skills

English Language

Creative marrketing content creation in Social Media, Writing articles for Companies Newsletter and Proofreading

Dutch Language

Dutch Course Level 1B Leiden University, The Netherlands 

Ms. Office

Including Microsoft (and Office) 365 Business

InDesign

Creating and Designing Companies self-made brochures and newsletters, send them to Clients

Adobe Illustrator

Image and Content Creation for Social Media 

Click Dimensions

Newsletter Automation

Latest Trainings

  • Workshops  on Briefing for Successful MarComs - May, 2018
  • Workshops on Corporate Storytelling by Institute for Business Writing - April 2018
  • InterCultural Management Training - November 2017 

Hobby and Interest

Fashion, Travelling, Swimming (Sports) Books and Arts