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Objective

I have over 10 years work experience in 4A agencies. My capability builds on my earlier experiences in consumer-oriented brand strategy, trends and futures research, reinforcing my client and project management skills, as well as diversifying my strategic thinking capabilities to include an understanding of the media landscape. I am also gaining a valuable perspective on consumer behavior, digital emerging trend, throughout the APAC & North America region, leveraging my existing media planning experience to expand my sensitivity to newly emerged trends on media and how the trend changes behavior of consumers. I am experienced in problem solving, social media, affiliate programs, and site design in addition to collateral production, branding , marketing communications and metrics analysis. Energetic and organized self-starter. Able to supervise several projects simultaneously while delivering quantifiable results. Strengths include developing teams and superior project leadership.I want to open more opportunities for myself in the future. I want to go through challenges. Achievement is my goal. I also want to be able to apply and improve my knowledge and skills.

Specialities

  • ROI focused with global perspective
  • Mastery of digital marketing management, including paid display, PPC,social media & SEM
  • Innovative - Achieve desired results with creative thinking & strategic approach 
  • Strategic - with a balanced approach in achieving short & long term goals
  • Strong time management ,project management and interpersonal communication skills 
  • Passionate - Focused on business, people, brands & value addition via innovative marketing
  • Leadership - Takes initiatives, coach and engage team to deliver result

Skills

Digital Marketing & Media
Integrated Marketng
Media Planning
M&M Global Award Winner

Work experience

Oct 2013Present

Media Manager

OPAL Marketing Group

• Recommends appropriate platforms, media strategy, best practices, and processes to support client business objectives. 

• Maintains partnerships with leading vendors

• Develops relationships with senior client stakeholders and client (C level) executives and ensures appropriate level of engagement. 

• Identifies and incorporates customer segmentation strategy, predictive modeling, media mix modeling and other advanced analytic techniques into measurement plan frameworks and analytics strategy  

• Drives execution of measurement plan across multiple specialist areas and capabilities. Develop strategies in market research work & quality control of the outcome

• Brings insights to presentations across marketing strategy & analysis offering  

• Shapes recommendations into new business opportunities

May 2013Oct 2013

Account Executive

Focus Communications

·Worked as account servicing and maintain close liaison with key clients to ensure all projects are on right track and relevant actions are taken to keep the projects moving forward

·Handled all aspects of account planning, strategies, tactics, campaign development, and production as requested

·Maintained awareness of current research, the marketplace, the competitive environment, the client’s industry and the client’s position in order to recommend strategies/projects to the senior management

·Kept management apprised of daily status on all projects

·Maintained quality control over work produced by junior staff

·Wrote press releases, advertisements, speech

·Prepared proposals and presentations

·Developed excellent media contacts. Plan and develop announcement strategies

·Worked with team to implement and attend press conferences, special events

Jan 2010May 2013

Business Director

Maxus

•Translated business goals & objectives into media strategy and tactics

• Provided integrated media solutions for clients to create competitive advantage, reduce costs and increase sales growth

•Coordinated multiple parties’ working schedules in client’s media campaign, especially on creative assets trafficking on multi-media, including print media

•Managed multiple projects under pressure and tight timelines

•Won industry awards:

  • 2013 M&M Global Award for “Best Campaign Reach Business and Political Decision Maker”
  • 2013 Cannes International Festival of Creativity Entry
  • 2012 Gold Award of Effies China " Effective Use of Media"
  • 2012 EnfoMarketing Award “The Best Media Work”
Aug 2006Jan 2010

Planning Director

Maxus

•Produced media proposals,  opportunity evaluation, plan executions & post campaign analysis

•Worked collaboratively with creative, account team & 3rd party suppliers to assist and support client’s media initiatives

  • Presented media performance review, reports and proposals
  • Executed media plan by placing booking orders, contract and post buy monitoring
  • Performed  finance controller, account receivable duties as well as  producing  and consolidating monthly business performance report for national and regional business meeting

Case Sharing

Education

Jun 2001Jul 2002

MBA

Australian National University

Certifications

May 2014Present

Digital Media Manangement

University of Toronto