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Chuen Jein Tay

Senior Associate, Ernst & Young Advisory Singapore

Work Experience


Senior Associate 

Ernst and Young Advisory Singapore

Development of pricing strategy for a large IT Infrastructure company in Singapore

  • Advised client on pricing strategy and recommended the implementation of‘ bundle pricing' and‘ tiered pricing', which the client adopted
  • Led working sessions with client to understand‘ as-is' cost structure and pricing model
  • Developed financial cost and pricing model with multiple scenarios that includes both direct and indirect costs to understand the financial impact of each scenario
  • Developed a pricing model and performed a 5-year income statement projection for each pricing strategy

Manufacturing transformation for a global food manufacturer in New Zealand

  • Led the data and process improvement work stream in this engagement
  • Utilised data analytics to fact-find and single-out problem areas.
  • Subsequently delivered an end-to-end solution that encompassed cultural, leadership and production-floor transformation.
  • Key activities include conducting leadership training to management team and initiatives training to technical staff. Improved throughput by approximately 15% over 10 weeks

Enhanced production efficiency for a global FMCG Manufacturer in Singapore, Korea & Indonesia

  • Led the process improvement team in the implementation of Integrated Work Systems (IWS), which leverages on P&G's global manufacturing methodologies, tools, and analytics premised on TPM, Lean, Six Sigma, and High Performing Work Systems
  • Adopted a data driven approach to facilitate the client identify high loss areas, prioritise and develop action plans/initiatives to meet their business need
  • Assisted the client with the execution of the plan, before using data analytics to statistically validate the results for sustainability Successfully improved pilot line's Operating Equipment Efficiency by c. 14% and delivered total cost savings of over SGD 200, 000 over 4 months

Shared service centre design and implementation for a top university in Singapore

  • Designed and implemented a multi-function shared service centre that helped the client save c. S$8mil in the first year of implementation
  • Led finance and procurement work stream. Conducted workshops with key stakeholders to identify process gaps and implemented process enhancements
  • Designed and implemented a new finance organisational structure
  • Facilitated the set-up of the centre and supported the change management process
  • Played a Project Management Office (PMO) support role, coordinating 20 team members and 4 work streams to ensure adherence to project milestones
Jul 2011Aug 2011

Summer Intern

Equity Research, AmInvestment Bank Malaysia

 Development of a Valuation Report for a listed Poultry Company in Indonesia

  • Assisted the team to value a large Indonesian poultry company using the Discounted Cash Flow(primary) and Market Approach(secondary) valuation methodology
Jul 2009Aug 2009

Vacation Trainee

Deloitte Malaysia, Corporate Finance and Islamic Finance Division

Identification of M&A target for a Industrial Products Company in Malaysia I

  • Identified potential merger targets for a listed Industrial Products company based on operational synergistic opportunities
  • Learnt the difference between Sukuk and bonds



M.Sc Finance

CASS Business School London

Obtained postgraduate Distinction (1st Class Honours)


B.Eng Materials Science Engineering

IMPERIAL College London

Obtained High Upper Second Class Honours, 2:1 (68%)



English (Native), Mandarin (Fluent), Malay (Fluent), Hokkien (Conversational)

Interests / Achievements / Responsibilities

2007 - 2008                               President of College LEO Club (charity-based club)

2004 - 2006                               Malaysia NATIONAL Junior Badminton Team