Chuck Nyren is an award-winning advertising video producer, creative strategist, copywriter, consultant, author, and speaker focusing on The Baby Boomer Market. Chuck has been in advertising since before he was born - a true 'Madison Avenue Baby.' His grandfather Sid Schwinn was one of the advertising greats of the Twenties, Thirties, and Forties. Over fifty years ago Mr. Schwinn penned The Simple Simon Stories about advertising. It is still on the recommended reading lists of many college and university advertising and marketing courses. Chuck's mother was a copywriter, and his father was V.P. of Programming for a major advertising agency. While Chuck doesn't want anybody reading this to feel aesthetically deprived or culturally deficient, he often reveals that he is one of only a handful of people ever to see the original 15-minute pilot for The Munsters. Being a true 60s teenager, Chuck at first rebelled against advertising. He has been in and out of the industry for thirty-five years. Like most lives, his has been filled with ups and downs, successes and failures, clarities and ambiguities. Now he has reformed, seen the light, and returned to the fold. Copywriting, creative strategy, consulting, and penning popular, worldwide syndicated columns about advertising to Baby Boomers is his calling. Chuck has been a consultant for advertising and marketing agencies and companies with products for the 50+ Market, including Mary Furlong & Associates, AARP, NAHB, Harris Interactive, AstraZeneca, Bayard Presse (France), Roularta Media Group (Belgium), PLUS Magazine (The Netherlands), The Seattle Direct Marketing Association, WPP's Commonhealth, and Omnicom Group. He is a member/consultant (Advertising to the 50+ Market) with The Faith Popcorn BrainReserve TalentBank, and is on the Advisory Board of GRAND Magazine.
Mr. Nyren has been a featured speaker and consultant at private and public international business conferences and seminars in the United States, Sweden, Norway, Belgium, Germany, The Netherlands, Spain, and France.
Chuck Nyren's book Advertising to Baby Boomers has been selected by The Advertising Educational Foundation as a Classroom Resource. He has contributed essays/chapters to a handful of international marketing/advertising tomes, including The 50-Plus Market (Kogan/Page) and the recently released Silver Market Phenomenon (Springer Press and The University of Hamburg). In 2009, Chuck produced an educational segment for Henry Stewart Talks Seminars.
Through the years he has written copy and/or has been a creative strategist for Microsoft, Mackie Designs and various international professional audio manufacturers, many small Seattle-based ad agencies and companies, and numerous television and radio stations from coast to coast. Chuck has won three International Competition Cindy Awards (Cinema in Industry), two Gold and one Silver.
Mr. Nyren has been interviewed by The New York Times, The Los Angeles Times, The Dallas Morning News, The Kansas City Star, The Hartford Courant, The Philadelphia Inquirer, The Milwaukee Journal Sentinel, BusinessWeek, CBS MarketWatch, The Irish Times, Tiempos Del Mundo, CNBC, WNYC-FM (NPR), KIRO-AM (Seattle), WBIX (Boston), Advertising Age's The Advertising Show, Selling to Seniors, Counselor and Advantages magazines (The Advertising Specialty Institute), U.S. News & World Report, The Franchise Times, Confectioner Magazine, Street & Smith's Sports Business Journal, and many other newspapers, magazines and radio programs worldwide. Chuck is a talking head on an episode of The History Channel/AARP 2006-2007 television series "Our Generation." Chuck's fiction has been published in various literary journals, short story anthologies, and ezines including Grandfathers are Gold (Simon & Schuster), SpinDrifter, GRAND Magazine, The Satire Quarterly, The Hot Flash Cafe, Eclectica - and on coffee cans in Portland, Oregon. His one-act plays are staged nationwide a half-dozen or so times a year.
One of Chuck's favorite activities is writing about himself in the third person.
Presentation Video(2007 European Tour)