Summary

A savvy freelance writer specializing in content writing, Internet marketing, social media marketing (smm), blogging, SEO and keyword copy-writing.  With over fifteen years of experience in the industry, have been a part of  content and marketing projects for some notable companies throughout the years, including: Vast Interactive, American Beauty Magazine, The Printed Blogger, Internet Reputation Management, FictionAddict, Suite 101, H2H Reviews, Charity Entertainment, and a few others.  As a Public Relations Assistant, serve as an advocate for clients seeking to build and maintain positive relationships with the public; with experience in such areas as: media relations, presentation and communication, public speaking. 

Core Competencies


Experience includes creating content for e-mails, newsletters, blogs, social media, web-sites, and internal marketing communications materials.  

• Ability to work independently, anticipate problems and suggest solutions that align with company's target audiences.

• Excellent editorial judgment and command of the English language.

• Strong time management/prioritization skills and multi-tasking ability working in a fast paced environment with Web-based tools.

• Excellent knowledge of Microsoft Office products.

• Social media experience for a corporate client: posting new content, flagging inappropriate posts, participating in conversations and replying to inquiries/posts. (Facebook, Twitter, and blogs). 

• Experience working in fast-paced environments with multiple deadlines. 

• Knowledge of reporting web trends ( Google analytic, Facebook analytics, etc.). 

• Ability to ensure that direct to consumer campaigns (online and offline) are measurable with respect to client objectives.

• Experience supporting an online community.

A cross-functional professional with a steadfast conviction for delivering results,  vast amount of corporate, administrative, and accounts receivable experience; as well as, internet research and data processing.

BBA was earned at Air University while serving as a Personnel Technician in the U S Air Force/ANG.  Also earned a (CBA) Credit Business Associate certification from the National Association of Credit Management; a Paralegal and Estate Planning Diploma from Ashworth University.

Work History

Work History

Technical Writer/Review Writer

Head-2-Head Reviews

Head-2-Head.com is an independent resource for comparison review information from professional, objective sources.

As a Technical Writer for H-2-H, I provide, comparison review content, product comparison/ratings, and comprehensive professional TV show reviews.

The articles I author are performed within a unique, comprehensive head-to-head format. The Head-2-Head brand is applied to independent, comparison review articles for the purpose of equipping shoppers and potential consumers with objective, comparative analysis. The aim is to make the consumers' research more intuitive, effortless, and accurate.

Therefore, I (we) apply a Head-to-Head comparison review approach to get at the core distinctions between competing products and look at the overlapping similarities and contrasts between high rated television shows - providing character comparisons and episode comparisons.

Contributing Writer

Suite 101

As a Freelance Writer and Topic Expert for Suite 101; I provide quality articles along with my proven expertise - on improving relationships and self-awareness in Suite 101's Personal Development Department.  In addition, I write articles on varying topics within Suite's vast array of categories.

Book Review Writer

FictionAddict

As a writer for Fiction Addicts, my mission is to provide quality fiction reviews that cover a wide variety of authors and genres. I'm not just a book reviewer, I'm a writer as well, and I know fiction.

As a member of the writing team I'm there to help readers find their next read through reviews, author interviews, and coverage of the latest happenings in the publishing world.

Legal Expert Writer

Vast Interactive

Create legal-related posts for a community site with a special focus on learning and sharing expert knowledge on a diverse range of topics.

Internet Marketing Writer

Internet Reputation Management
  • Write content to attract search engines and traffic both in quality and volume to sites and pages.Balance readability and keyword richness that’s written for both search engines and readers.
  • Write content which improves and neutralizes negative publicity.
Jan 2000 - Present

Business Support Specialist

C Solutions and DorseyGroup

Responsibilities and experience 

Project Manager - Client Accounts with a focus on client care, project and relationship management.

Using media technology to build the relationships necessary to reach the desired markets and engage consumers.  In doing so, I provided SMM as an integral part of an the online reputation management (ORM) and/or Search Engine Reputation Management (SERM) strategy for organizations and individuals who care about their online presence and for those looking to repair their online reputation and address comments.  Additional areas addressed include:

  1. Management of Social Media Websites.
  2. Creation of content using SEO/Keyword writing techniques.
  3. Consultation on where to focus Social Media Marketing efforts for maximum ROI.
  4. Ghostwriting of content that represents the client as the subject matter expert.
  5. Reputation Marketing Writing. 

Conveying the client’s message to their targeted audience, using fresh, crisp, thought provoking styles and techniques. Crafting copy that catches the reader’s attention while injecting Keyword and Search Engine Optimization (SEO) writing into all digital copy gets the results clients’ desire; which is the foundation to every successful copywriting project I approach. .

Apr 2015 - Sep 2015

Independent Social Media Consultant

APPEN Butler-Hill

Research, review, and analyze content to improve the relevancy of the news-feed for a leading global social media platform. I performed social media evaluation in accordance with detailed criteria. Reviewed and rated social media content using a web application to support the measurement of data relevance. 

2008 - Dec 2008

Manager Volunteer Services

VITAS Hospice Care of Southeast MI

Responsible for the management of volunteer services and maintaining volunteer program compliance with VITAS, Federal and State, policies and standards.Supervises initial screening of potential volunteers, directs ongoing training, and oversees the supervision of office volunteers.Tracks volunteer program statistics and monitors achievement of the volunteer program in accordance with requirements.Works in conjunction with staff to conduct community education seminars, provides consultation to teams regarding their responsibilities within the volunteer program, and develops volunteer programs to meet the needs of patients and families.

2007 - 2008

Online Columnist

Charity Entertainment

Featured Columnist of "The Way I See It"

  • Produce dating and relationship articles.
  • Create, review, and contribute commentary, articles and unique engaging content.
Mar 2004 - Feb 2007

Credit Business Associate

Ramco-Gershenson, Inc.

Monitored and managed the lease obligations of commercial real estate accounts and supported the collection efforts/calls for accounts receivable portfolio; documenting daily collections activity. Utilized proactive measures and negotiation skills, achieved a massive reduction of accounts receivables within an optimal amount of time.Researched account disputes and billing discrepancies and initiated appropriate corrective action. Prepared/issued monthly invoices and billing statements. Analyzed and assessed the creditworthiness of account/client using internal/external credit risk management tools/reports, including responding to credit inquiries from external and internal clients.Identified bad debt or financial exposure and delinquent accounts requiring external collection efforts subsequently referral to contingency attorney, providing assistance with litigation process from commencement of lawsuit to conclusion of an appeal.

Managed and provided professional services as primary point of contact to assigned clients; analyzed client business needs, including future business direction; performed proactive management and interaction with all clients within assigned portfolio of accounts.Outbound calling to clients on accounts; Established effective working relationships with other managers and co-workers within the organization to ensure excellent information flow and feedback on process, policy and lease obligation changes that would affect the accounts; Documented all communication with accounts accurately in a timely manner via database system tools; ensured that issues were escalated appropriately to appropriate internal departments and management.

Jun 1998 - Sep 2002

Executive Assistant - HR Rep

Raytheon Technical Services Company

Chief point of contact for the Southern Regional division of Raytheon Technical Services;Provided daily operational review/quality control of accountability as it relates to imposed government regulatory requirements in a FAA technical services environment.Continual verification of FAA safety requirements and procedures to ensure compliance of employee security applications, issuance of ID badges, and other security related duties.While maintaining the highest level of ethics and confidentiality in all dealings with clients, colleagues, record keeping and the general public.

Perform wide range of diverse duties and daily tasks necessary to efficiently run regional office; formulated employee policy manuals and job descriptions; plan, coordinate and oversee various functions performed by employees.Successful handling of scheduling and correspondence, event planning, email, travel arrangements, weekly, monthly, and work release reports.

As regional HR Representative develop lists of appropriate candidates/sources for specific assignments and to populate resume database with relevant information.Completed pre-screening, background checks, and drug screens on candidates to ensure authenticity of stated skills and experience,facilitate new hire orientation, conduct termination interviews, counsel employees concerning work-related performance and basic employee relation’s issues.Assisted and collaborated with Human Resource Manager to compile, analyze, develop and implement effective EEO/Affirmative Action Plans to minimize exposure, ensure contract eligibility, and maintain compliance with government regulations.

Education

Education

Certificate

Writer's Village University

A fiction writing course that offers a revealing method of learning about dialogue, including definitions, narration, diction and types of speech. Additionally, offers an introduction to various writing techniques, including characterization, point-of-view, poetry and revising your writing. 

Public Relations Certificate

Online Marketing
2006 - 2007

Certification

National Credit Association
2005 - 2006

Diploma

Ashworth University
1983 - 1989

BA

USAF Air University