Download PDF

Summary of Qualifications:

Accomplished, senior marketing professional with broad product marketing, promotional advertising and creative branding experience.More than 20 years of strategic leadership of people and projects to achieve profitable and award winning results in the following areas:




  • Demonstrated ability and skill set to promote products and services to achieve sales and revenue growth, new business opportunities, store traffic building and improve brand awareness.
  • Excellent qualifications in strategic planning, creative brand development, team building, staff leadership, concept presentation, relationship management and project execution.
  • Managed advertising agencies, led the creative direction within departments of 30 people including writers, designers, media producers, project managers, web developers, photographers and production staff.Provided support materials and lead generation to sales staff, existing and new customers.Highly organized planner with attention to details.

Work experience


Marketing Director

Clearwater Spas

Recruited to plan, develop and implement all marketing and advertising strategies for a $20 million OEM of hot tubs sold through 100+ retail dealer locations in 22 countries.

  • Brand Expert: Re-branded all company marketing materials, web site and developed new advertising strategies that helped increase customer growth by 20%.
  • Mulit-Media Expert: Drive all broadcast TV, radioprint and web advertising for the retail stores throughout the Pacific Northwest that have resulted in comp store sales increases up to 25%.
  • International Product Marketing Expert: Penetrated new markets and brought in new business growth through the development of product marketing programs, direct advertising campaigns, sales event promotions, lead generation, trade shows, new product launches and merchandising materials for 100+ world-wide dealer network.

Marketing Director

CJW Marketing

Consulted and developed creative marketing projects, branded advertising formats and media buying for retail and businesses throughout the Pacific Northwest. Clients included: GI Joe’s Sports Store, Best Western Hotel, MJD Distributors, Car Toys and more.

  • Brand Design Expert: Re-designed the advertising circular program for a 40-store sporting goods retailer into a more effective promotional vehicle focused on increasing store traffic and sales.
  • Product Marketing Expert: Developed new product marketing and advertising materials that helped to increase clients' sales up to 25%.

Marketing & Creative Director

Image Advertising

Led marketing strategies and creative implementation for a full-service advertising agency with clients throughout the U.S. Clients included: Schuck’s Auto Supply, QFC, Keeney’s Office Products,, and more.

  • Marketing Design Expert: Developed an improved advertising circular format for a 1,100-store auto supply retailer that created efficiencies and contributed to comp store sales growth.
  • Marketing & Advertising Expert: Created advertising and merchandising projects that helped to increase sales growth up to 35% for an 80-store grocery retailer.
  • Brand Development Expert: Designed, developed and implemented a re-branding for a hotel restaurant that led to sales increases of over 25% within the first three months.
  • New Business Expert: Presented proposals and signed new clients contributing to double our business growth within 3 years.

Creative Director

Market Advertising

Led all creative direction for an in-house full-service ad agency, for Associated Grocers (now Unified Grocers), the largest privately held corporation in Washington State servicing over 400 retail clients – with annual sales of $1.7 billion dollars.Clients and brands included: Western Family Foods, Thriftway, Red Apple Markets, Larry’s Markets, Java Works Coffee, Food Emporium and more.

  • New Business & Project Management: Managed accounts and contributed to $10 million in agency business annually.
  • Leadership in Creative Marketing: Led all creative direction within a department of 30 employees and a direct reporting staff of five.
  • Leadership of Department Staff: Successfully managed, writers, art directors, designers, photographers and broadcast producers.
  • Award-Winning Marketing Expert: Developed award-winning advertising campaigns using TV, radio and print for retail grand openings and promotional events that increased client sales up to 40%.

Creative Director

Ernst Home Centers

Responsible for all creative direction for a $700 million, 100-store home improvement retail chain throughout the West.Reported to the Sr. Vice President and interfaced with the CEO.

  • Creative Marketing Expert: Spearheaded creative marketing campaigns using TV, radio, print and store signing which helped result in double-digit comp store sales increases.
  • Company Growth Marketing Leader: Developed merchandising POP programs for 20 store grand openings and 65 store remodels.
  • Leadership of Creative Department: Supervised four staff and administered creative direction within a department of 25 employees.
  • Project Management Expert: Managed a $750-K budget and marketing projects within a department budget of $40 million.
  • Multi-Media Expert: Designed marketing and presentation materials for conference events that helped to raise over $20 million annually in vendor/manufacturer co-op dollars.




Washington State University

Washington State University

Extended studies for:

B.A. Communications

View Samples Of My Work


Microsoft Office: Excel, Word, Outlook, Power Point; Adobe CS: InDesign, Illustrator, Photoshop.