Accomplished, senior marketing professional with broad product marketing, promotional advertising and creative branding experience.More than 20 years of strategic leadership of people and projects to achieve profitable and award winning results in the following areas:
PRODUCT MARKETING • BRAND DEVELOPMENT • MEDIA PLANNING/BUYING
CREATIVE DEVELOPMENT • EVENT PROMOTIONS • SALES & LEAD GENERATION
GRAPHIC DESIGN • WEB MARKETING • MULTI-MEDIA ADVERTISING
- Demonstrated ability and skill set to promote products and services to achieve sales and revenue growth, new business opportunities, store traffic building and improve brand awareness.
- Excellent qualifications in strategic planning, creative brand development, team building, staff leadership, concept presentation, relationship management and project execution.
- Managed advertising agencies, led the creative direction within departments of 30 people including writers, designers, media producers, project managers, web developers, photographers and production staff.Provided support materials and lead generation to sales staff, existing and new customers.Highly organized planner with attention to details.