Oversaw communications for non-profit association, including a national magazine, electronic newsletters, marketing collateral, educational brochures, press releases, and Web content.
�Managed strategic direction, editorial plan, and design activities of national magazine. Highlights: Launched StrokeSmart on the Web; revamped print content and design; established process for advisory board involvement and review; increased subscription from 35,000 to 200,000 requested copies; and created online resources to engage readers.
�Wrote, edited, and managed production of all print materials for public and professional audiences. Highlights: Instituted new trafficking system and review process for material production to ensure on-time delivery and accuracy.
�Consulted with program leads to develop and implement strategic marketing and communications plans targeted to their unique audiences. Highlights: Efforts led to a 50-percent increase in professional memberships and consecutive sold-out conferences.
Consulted municipalities and business cooperatives in Honduras (Central America) on how to strengthen their operations and increase revenue streams through strategic marketing and management concepts.
�Founded a triathlon to market small island town as a tourist destination. Created strategic marketing campaign that increased tourist revenue by 30 percent, earned national media coverage, and provided revenue for local tourist cooperative.
�Collaborated with women’s cooperative to secure funding for 40 guesthouses for tourists. Taught business and marketing concepts to foster project and group sustainability.
�Facilitated development and financing of tourist office for visitors to island town; trained staff on customer service and product knowledge; instituted program requiring local tourist vendors to supplement office staff, fostering increased understanding of customers.
Designed, developed and launched corporate education and training products in the areas of conflict management, communication, and interpersonal behavior. Planned and managed annual budget of $250,000. Supervised one project coordinator and several contractors.
�Led cross-functional team in all stages of product development cycle, from research to marketing strategy, product testing, design, and production. Launched two products at a client conference; 50 percent of participants purchased product within three months.
�Defined and documented process for new product development and launch.
�Developed and delivered innovative product training program for internal division.Trained 100 percent of division’s employees, optimizing job performance.
Identified, evaluated and recommended marketing/business development opportunities to maximize revenue and profitability of health insurance products.
�Led Diversity Team in developing and launching integrated Hispanic Marketing Program for Medicare HMO product.Managed advertising budget of $4 million.
�Defined measurement requirements for tracking sales and marketing results to improve cost efficiency of sales and marketing decisions.
Devised sales/marketing strategies to maximize nursing home alliances as alternative distribution channel for Medicare HMO product.
Planned, directed and implemented marketing programs for oncology, genetics, and infectious disease laboratory. Supported 10 sales specialists in reaching combined annual revenue goals of $25 million.Supervised four employees.
�Launched five breakthrough oncology laboratory tests in two years, resulting in record sales and profitability for company’s specialty products division.
�Coordinated a rebranding campaign for company’s specialty products division.
�Led cross-functional teams in developing graphic enhancements for specialty testing reports, impacting revenue, profitability, and long-term market potential.
�Identified need for employee recognition, developed proposal to introduce Extra Mile Award, and secured management approval/funding for implementation of award.
Planned and implemented strategic communications plans for international clients.
�Wrote, edited and designed brochures, newsletters and press releases.
�Coordinated four international trade shows per year.
�Developed relationships with trade media, prepared press releases, and served as a media liaison for clients.
�Identified and managed vendors for advertising, exhibit management, fulfillment, printing and video production.
Fifteen years providing strategic marketing and communications support for Fortune 500 corporations, small businesses, non-profit organizations, communities and events.