In 2006, skilled businessman and entrepreneur Christopher Herman founded Herman Advertising, a full-service advertising and marketing agency designed specifically to serve the needs of the retail automotive industry. As President of the Florida-based company, Mr. Herman draws on his extensive background with some of the nation’s largest auto dealerships to provide effective advertising and marketing strategies to drive traffic to his clients’ dealerships. Christopher Herman focuses Herman Advertising on car dealerships, because the auto industry can no longer count solely on traditional advertising methods in a market where consumers now rely heavily on information provided through digital and social media when making purchases.With a team of talented advertising professionals, Christopher Herman utilizes a multi-pronged approach, blending traditional advertising such as television, radio, print ads, direct mail, and in-store promotions with digital marketing and social media. His company serves as the first retail automotive advertising agency to offer a full line of social media services. Through UNiTY Social Media, Christopher Herman and his staff can handle a client’s website, Facebook page, Twitter account, and YouTube videos, keeping their business visible in all areas of media. Integrating all advertising mediums, Herman Advertising creates seamless campaigns for clients.Christopher Herman began his career with Zimmerman Advertising, Inc., one of the largest advertising agencies in the United States, serving some of the largest retail brands in the nation. Filling the role of Senior Account Executive, Mr. Herman remained with Zimmerman for almost four years, learning the business from the inside out. In 2001, he accepted a position with The Van Tuyl Group, Inc., the largest group of publicly held automobile dealerships in the country. Filling the positions of Sales Manager and Finance Manager for Gwinnett Place Ford, Christopher Herman garnered extensive professional experience from the world-class management company. Making the move to Potamkin Automotive in 2003, he served as Sales Manager for Potamkin Toyota and General Manager for Potamkin's I-95 Chrysler Jeep. Prior to founding Herman Advertising, Mr. Herman spent two years with Sonic Automotive, Inc., primarily in General Sales Manager positions.