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Summary

Christopher Corbett's career spans nearly 25 years of marketing and sales expertise in successfuly hunting, interrupting, attracting, and retaining customers at profitable levels. His cultivation of high level performance culture across technology. legal, finance, hospitality, real estate,  and non-profit sectors is indicative of his commitment to authentic leadership and customer centric design. 

 "More!" is a mantra often heard around Chris.  More prospects driven to the pipeline, more value laden marketing communication, more relationship building, more sales, more spectacular customer experiences, more referrals, and most importantly... MORE PROFITS! 

Chris has focused on creating more profits thru business development, marketing, and a sales process that delivers value and the "truth" to customers thru spectacular service.  Chris is committed to extreme prospecting and "hunting" for the right client for his product.  Chris has said that business development should be focused on relationship building that can align marketing and sales efforts. Relationships and customer experiences must be based on value brought to the messaging, service, product, and overall design of the experience from the customer's vantage point.

Specialties: Strategic alliances, designing spectacular customer experiences, word of mouth marketing, permission based viral marketing, social media, technology, software applications, long term team building, marketing to the Connected Generation X and the Millenials, competitive analysis, event planning, Critical Path Selling, consultative coaching and selling, high impact marketing on a budget, and authentic yet flexible leadership skills.

Work experience

Business Development Specialist

Ngage ICS

Ngage Live Chat converts clicks to clients by providing the human touch to legal websites. Tired of people visiting your website and not buying anything including your credibility? Ngage them. This solution helps leaders grappling with the problem of how to convert more website visitors into valued clients.  We have had great success in the legal marketing arena and will be coming soon to an industry near you.   Ngage is a division of Cloud 816 and has been named to Inc. 500 Fastest Growing Companies and ranked 137th.

Mar 2009Sep 2009

Consultant, Build On Your Lot Program

Greenbuilders Inc.

Served as a consultant in building highly energy efficient and cost effective homes on your own lot in Austin, Texas.  Green materials, methods, and principles are used throughout the building process.  Enjoyed being  part of a team which placed such a premium on complete customer satisfaction.

Nov 2008Mar 2009

Sales Manager

Cornerstone Communities (Pecan Park Place)
Nov 2006Nov 2008

Sales Representative

Capital Pacific Homes

Chris served as a business development executive to drive home buyer traffic and build relationships with high producing realtors.  Commitment to the design and execution of  a spectacular buyer experience resulted in an exceptional referral rate in the community.  The combination of Chris's target marketing acumen with the high referral rate created something more important than a sales leader.  The Reserve at Westcreek Community has exceptional homes, outstanding amenities, and the best neighbors anyone could ask for.

Chris thoroughly loved working with the # 1 team in Austin and enjoyed sharing his leadership skills, drive, and sense of humor to help cultivate a high performance culture with measurable results.  This team was defined by it's ability to face both challenges and opportunities head on. "What is the right thing to do?" always came before "How much is it going to cost us?"

  • Ranked #1 Sales Team in the #1 Market in Austin by Residential Strategies Consulting.
  • 109 Homes Sold in 21 Months with Partner.
  • Ranked Top Two Percentile Community in Customer Satisfaction by Eliant Independent Surveys.
  • Created and Executed Inbound / Pull Marketing Plan. Delivered over 380 realtors to community above and beyond divison mass marketing plan.  Strategy was based on delivering real value thru MCE education and resulted in authentic dialogue, strategic alliances, and multiple sales.
  • Provided Community Building Leadership and Connective Events to Foster Referrals.
  • Division Salesperson of the Month 5 Times.
  • Only Saleperson in Division to Achieve Sales Level Merit 1 and 2 Designations.
  • Earned Certifed Sales Professional Designation thru National Assoc. of Home Builders
  • Aligned Sales and Marketing Efforts thru Collaborative Style.
  • Executed Niche Marketing Plan Resulting in Increased Sales. 
Jan 2005Sep 2006

President

Buzzworthy Marketing
Served as business and marketing advisor to senior-level clients, requiring the ability to develop strong relationships, understand client needs, and devise marketing solutions with clear value proposition.Created and implemented customized strategies for clients, centered around non-traditional strategies to reach customers through traditional channels including Internet marketing, e-mail campaigns, direct mail, advertising, promotions, public relations, and publicity.
  • Built Business From Ground up to Market Success.Launched and operated marketing consultancy providing advisory services to the nightclub and restaurant industry. Hired and led a highly skilled team responsible for strategy, design and execution of graphics and print, web design and e-marketing, public relations and media buying. Grew to profitable level within first 3 months.
  • Provided Cost Effective, High-Return Marketing Solutions.For Lighthouse Café, pioneered an e-mail marketing campaign that generated an open-and-click ratio as high as 80%-120%, averaging a consistent 60% over 1.5 years.Exceeded average open-and-click industry ratio of 17%
19902006

Marketing Consultant & Manager

Hennessey's Inc.
    Full time to later part time involvement and consulting.  Spearheaded an innovative promotion and marketing approach to attract new upscale female customer base, increase sales, and transformed image in the community and in our target market. Highly successful Manicures and Martinis promotion tripled sales over a three year period. Developed email marketing campaign from value driven, customer centric perspective. Achieved a viral open and click ratio of 120% on one campaign which raised over $10,000 for Hurricane Katrina victims in one day.
Apr 1999Feb 2005

Director of Sales and Marketing, Principal

Solomon Corbett

Developed and launched marketing plan for wealth management firm specializing in risk, financial, and portfolio management.Focus on facilitating new business development, maintaining a strong sales pipeline, encouraging business retention and building strong relationships with clients.Required ability to manage effectively through influence and knowledge, strong communication and teaming skills, and the creativity to develop and support the overall marketing strategy.

  • Developed Highly Responsive Marketing Communications Strategy.  Created 7-step drip campaign using and educational approach to help clients understand money management, market conditions, and tax issues.  Campaign positioned the team as money management experts rather than sales people, building client trust and confidence.
  • Built Appealing Corporate Image.  Successfully combated external environment of financial scandals threatening the firm's credibility.  Positioned the company as a leader in the industry and generated substantial, quality referral business through community building efforts
  • Effectively Managed Client Relationships.  Advised clients on their investment needs and recommended the most appropriate investment strategies, leveraging products and advice from the company, yet mindful of client' investment goals and risk appetite. 

The Reviews Are In!

Filling the Prospect Funnel

Value Added For The Boss

Videos in Social Media

Connect With Me On Linkedin.com

Education

19982000

Certificate in Personal Financial Planning (PFP)

UCLA
19851990

President Kappa Delta Phi

Basketball

19831984

Point guard varsity basketball

Inspiration

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