Download PDF

Summary

I am a Digital Marketing Consultant who specializes in building the client's digital visibility and revenue generation via their online brands. I have a degree in Communications/Public Relations from Suffolk University, and founded my private consulting firm, CDH Consulting, Inc. in the summer of 2012. I have been involved in the growth and development of businesses around the world,  have experience in building full-scale digital marketing campaigns, and management of SEM, SMM, organic outreach, and community management campaigns.

Work History

May 2012Present

President

CDH Consulting, Inc.

The mission of CDH Consulting, Inc. is to help businesses and individuals grow and understand their online audience. As the President/Lead Consultant, I work with organizations large and small to build and enhance their online presence across all channels. I work directly with clients to establish and grow the relationship between organic and paid social media, content marketing, PPC campaigns, and data evaluation through analytics to increase conversions and customer satisfaction.  The business has worked with hotels, architects, builders, designers, healthcare systems, real estate agents and agencies, restaurants, wedding planners, nonprofits, MSPs, and more. 

Oct 2013Present

Social Media Manager

Cape Cod Healthcare

I began working with Cape Cod Healthcare in late 2013 to build their social media presence (using both organic and paid campaigns) into a viable resource for growth and brand awareness. Since that time, we have worked together in building Cape Cod Health News, a brand-journalism project that provides national health coverage with local tie-ins. In its first year, the site was featured on the Wall Street Journal, Huffington Post, ABC News, Yahoo News, and many more national outlets.

Jun 2014Present

Social Media Manager

Kinlin Grover Real Estate

I created and implemented the social media strategy and built its digital presence from the ground up. I was also responsible for building channels, creating and managing paid social media advertising for the company and its agents, curating content release, managing team members, and evaluating/growing the presence over time as a consultant.

September 2016Present

Director of Marketing

Cape Setups, LLC dba itWORKS!

I have taken over the sales and marketing for itWORKS!, a Managed Service Provider based out of West Barnstable, MA. By combining a strong digital presence with traditional sales methods, itWORKS! has since increased leads by over 100% since November 2016.

November 2015Present

Digital Growth Consultant

Shade and Shutter Systems, Inc.

I have worked closely with Shade and Shutter to increase organic search traffic, conversions through paid social advertising, standard PPC campaigns, and remarketing campaigns. Through my assistance and training, we have seen a 33% increase in overall revenue for the year compared to the previous 2 years, with over 60% of all leads coming from  Facebook advertising, Google PPC, and organic search

Jan 2015Present

Social Media Manager

JFK Hyannis Museum 

Manager of the social media presence for the JFK Hyannis Museum with the goal of both increasing awareness of the foundation and growing foot traffic in the museum itself. Post reach has gone up more than 2000% average interaction rate since my takeover.

Nov 2015September 2016

Strategic Partner / Marketing Research Consultant

Emrys Technologies, Inc.

Emrys Technologies, Inc. is a Series-A startup based out of Waterloo, Ontario. They are an AI analytics company using their programs and background in computer science / electrical engineering to redefine the way cyber risk insurance and cyber breach response is priced and handled. I worked closely with the team and organizational founder Edmund Goodhue to attract VCs for Series-B investment opportunities, building and promoting the brand(s) under the Emrys umbrella, establishing digital ad campaigns and social media operation, and helped to define and deploy the overall strategy for the company (both long and short term).

Apr 2013April 2016

Owner and Site Manager

Luxx Living, LLC

I was a minority owner and site manager of luxxcapecod.com for Luxx Living, LLC. I managed site development, content strategy, organic and paid social campaigns, PPC campaigns, analytic implementation and evaluation, and relationship management with customers who pay to be represented on the site. 

Apr 2013Dec 2014

Associate Producer

Quahog Corner Children's Show

Worked on camera operation, storyboarding, editing, script writing, and acted in the Emmy nominated children's show + drawing app.

May 2014Present

WordPress Web Design + Dealer Refresh Program

Loewen Windows

I worked with Loewen to redesign and optimize their company website in order to maximize overall usability. I have also worked in partnership with Loewen to buidl websites for their dealers throughout the U.S. and Canada. 

Jul 2012Feb 2013

Social Media Consultant

Free Morgan Foundation
Worked with the Free Morgan Foundation to get their Facebook page up and running, and assisted in the creation of an initial content strategy to promote the cause. The page started with 500 likes, and now exceeds just over 22,000.
Jun 2011May 2012

Social Media Intern

Shepley Wood Products

Created and developed Social Media campaign for Shepley Wood Products.

Skills

Business Development
Social Media Marketing
Search Engine Marketing
Conversion Rate Optimization
Search Engine Optimization
Digital Lead Generation
Marketing Automation
Digital Analytics
Attribution Modeling
Link Building
Google Sheets / Microsoft Excel
Public Speaking / Presentation Building
Relationship Building + Outreach
Adobe Creative Suite
Video Production
HTML/CSS/MySql

Certifications

2015Present

Google Analytics

Google, Inc.

Official Google Analytics certification verifying expertise in tool utility and tracking strategies.

2015Present

Google Adwords

Google, Inc.

Official Google Adwords certification verifying expertise in tool utility and PPC advertising strategies.

2015Present

Inbound Certification

HubSpot, Inc.

Certified HubSpot inbound marketer in areas including content creation, sales, social media, and client satisfaction.

2012Present

SEO Essentials

TNW - The Next Web Academy

Certified in all basic SEO best practices, strategies and principles. 

2015Present

MySQL

Code School

Certified understanding of database queries and management with MySQL.

Education

20082012

Bachelors

Suffolk University

Activities and Societies: Relevant Course Experience: Event Planning and Promotion, Public Relations I and II, Technical Writing, Media Law, Solo Performance, Design and Production,Communication Theory, Advanced Feature Writing, Journalism I, Creative Writing, Ad Campaigns,Review Writing, Making a Short Film, and Stagecraft Management.

20042008

High School Diploma

Barnstable High School

Heavily involved in top Drama program throughout high school and was on the varsity swim team through junior and senior year.

Volunteer Work

Big Brothers Big Sisters of America
March 2014 – July 2015

Visit once a week at school with my little brother and once a month outside of school. Working with the program has been one of the most rewarding experience of my life.

Donate Smarter
July 2012– Present

I've worked with Donate Smarter since my earliest days in order to help smaller charities raise funds online. The work I've done with Donate Smarter has been some of the most rewarding.

Websites

References

Available upon request.