Christina Kalantzis

Consult with small businesses and implement a variety of digital marketing services, such as: content creation (blogs, social media, posts, websites), marketing strategies, sales materials, eNewsletters, SEO, eCommerce, copy editing, and performance analytics.

• Converted outdated sales presentation into an engaging, persuasive media kit for a startup social network.
• Launched social media and eNewsletter for boutique beauty business and project managed website redesign, resulting in a 30% increase in website traffic.

Grew sales for Creative division of boutique ad agency – built a sales team, developed client relationships, formulated marketing strategies, and managed creative projects. Marketing solutions offered included: website design and development, social media outreach, branding, online ads, print ads, and videos.

• Developed successful new business strategy by focusing on the startup community.
• Introduced task management app which helped improve internal team communications and productivity.
• Hired, trained and managed junior salespeople and hired freelancers.

Promoted after eighteen months while at Reed. Transitioned to Newbay with sale of TWICE Magazine in 2010.

Led two leading national B2B magazines to unprecedented digital advertising sales growth. Developed and sold integrated sales campaigns, generated new business, coached print sales teams, launched new digital advertising products, created sales collateral, managed campaigns, and strengthened client relations.

Some industries/brands represented: Entertainment (Broadcasting & Cable, Multichannel News), Consumer Electronics (TWICE), Luxury/Jewelry (JCK), Publishing (Publishers Weekly) and Technology (Tech & Learning).

• Grew year-to-year digital revenues by 42% for TWICE Magazine and 76% for JCK Magazine, while simultaneously exceeding personal sales quotas.
• Led TWICE to largest year-over-year digital sales increase out of six Entertainment brands.
• Managed over $1M in digital advertising campaigns per year from start to finish. Ensured deadlines were met, reviewed analytics and recommended new courses of action when necessary.
• Took to market and sold groundbreaking digital ad platforms like: contextual, native, mobile, and lead generation. Conceived of native ad unit, Product Spotlight, a hit with advertisers and audiences.
• Answered RFPs and won business from Fortune 500 clients like: SONY, Microsoft, Sharp, CDW and GE.
• Wrote copy for and supervised creative development of marketing materials like: media kits, house ads, and eblasts.
• Sold and marketed TWICE's most successful webcast in terms of registration and attendance. 
• Evangelized brands at national and international live industry events such as CES (Consumer Electronics), JCK Vegas (Jewelry), The Cable Show, BEA (Book Publishing), TCEA (EducationTechnology).
• Initiated the use of social media (Twitter and LinkedIn). Created and managed LinkedIn fan groups.

Sold online recruitment ads and eNewsletter sponsorships to corporate clients. Won companywide sales contest for making the most sales within a one month time period.

Manager for fast-paced, deadline-driven in-house digital ad agency.

Liaised with Japanese manufacture (Shiseido) regarding production and shipment of Aura Science brand. Collaborated with internal creative, finance and marketing teams. Tracked all promotional projects and timelines.