Experienced digital media self-starter with a record of launching new digital advertising platforms and delivering company-leading YOY sales increases. For example, grew yearly team digital revenues by an average of 60% while Online Sales Manager for two leading national B2B magazines.

I understand the complete customer funnel, from marketing to sales, and all aspects of the sales cycle, from awareness to execution. Agencies and clients, ranging from small businesses to the Fortune 500, benefit from my consultative, creative and strategic marketing approach. My expertise spans web, email, social, mobile, video, and print advertising platforms.

Work History

Work History
2013 - Present

Digital Marketing & Sales Consultant, New York, NY

Clients include: Mediabuyers (Advertising), Amy Kernahan Studios ( Beauty), Kollabora (Startup Social Network), Koomus (Consumer Electronics), Shear Bliss Salon (Beauty), and Drive Me Safely (Transportation).

Consult with small businesses and implement a variety of digital marketing services, such as: content creation (blogs, social media, posts, websites), marketing strategies, sales materials, eNewsletters, SEO, eCommerce, copy editing, and performance analytics.

  • Converted outdated sales presentation into an engaging, persuasive media kit for a startup social network.
  • Launched social media and eNewsletter for boutique beauty business and project managed website redesign, resulting in a 30% increase in website traffic.
2012 - 2013

Ride5 Group, New York, NY

Digital Media Manager

Grew sales for Creative division of boutique ad agency – built a sales team, developed client relationships, formulated marketing strategies, and managed creative projects. Marketing solutions offered included: website design and development, social media outreach, branding, online ads, print ads, and videos.

  • Developed successful new business strategy by focusing on the startup community.
  • Introduced task management app which helped improve internal team communications and productivity.
  • Hired, trained and managed junior salespeople and hired freelancers.
2007 - 2011

Newbay Media & Reed Business Interactive, New York, NY

Online Sales Manager & Online Account Executive

Promoted after eighteen months while at Reed. Transitioned to Newbay with sale of TWICE Magazine in 2010.

Led two leading national B2B magazines to unprecedented digital advertising sales growth. Developed and sold integrated sales campaigns, generated new business, coached print sales teams, launched new digital advertising products, created sales collateral, managed campaigns, and strengthened client relations.

Some industries/brands represented: Entertainment (Broadcasting & Cable, Multichannel News), Consumer Electronics (TWICE), Luxury/Jewelry (JCK), Publishing (Publishers Weekly) and Technology (Tech & Learning).

  • Grew year-to-year digital revenues by 42% for TWICE Magazine and 76% for JCK Magazine, while simultaneously exceeding personal sales quotas.
  • Led TWICE to largest year-over-year digital sales increase out of six Entertainment brands.
  • Managed over $1M in digital advertising campaigns per year from start to finish. Ensured deadlines were met, reviewed analytics and recommended new courses of action when necessary.
  • Took to market and sold groundbreaking digital ad platforms like: contextual, native, mobile, and lead generation. Conceived of native ad unit, Product Spotlight, a hit with advertisers and audiences.
  • Answered RFPs and won business from Fortune 500 clients like: SONY, Microsoft, Sharp, CDW and GE.
  • Wrote copy for and supervised creative development of marketing materials like: media kits, house ads, and eblasts.
  • Sold and marketed TWICE's most successful webcast in terms of registration and attendance. 
  • Evangelized brands at national and international live industry events such as CES (Consumer Electronics), JCK Vegas (Jewelry), The Cable Show, BEA (Book Publishing), TCEA (EducationTechnology).
  • Initiated the use of social media (Twitter and LinkedIn). Created and managed LinkedIn fan groups.
2005 - 2006

eFinancial News, New York, NY

Online Account Executive

Sold online recruitment ads and eNewsletter sponsorships to corporate clients. Won companywide sales contest for making the most sales within a one month time period.

2004 - 2005

AOL Entertainment, New York, NY

Advertising Agency Manager

Manager for fast-paced, deadline-driven in-house digital ad agency.

2003 - 2004

Victoria's Secret, New York, NY

Marketing Operations Manager 

Liaised with Japanese manufacture (Shiseido) regarding production and shipment of Aura Science brand. Collaborated with internal creative, finance and marketing teams. Tracked all promotional projects and timelines.

Technical Skills

MS office, Google Suite, Google Analytics,  Nielsen @plan, comScore Media Matrix, WordPress, Adobe Photoshop Elements, PowerPoint, Keynote, SnagIt, BigCommerce, Constant Contact, Unica NetInsight, Basecamp, Asana, Highrise CRM, ON24 Webinar Platform, Citrix GoToMeeting

Education & Certifications

Google (Mountain View, CA) I Google Analytics Individual Qualification (IQ) Certification

Mediabistro (New York, NY) I Coursework in SEO, Social Media and Mobile Marketing

Boston College, Carroll School of Management (Chestnut Hill, MA) I BS in Marketing