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Work History

2014Present

Marketing Director

Austin Market Realty


Company Marketing and Business Management:

  • Worked with Owner to create a Real Estate Brokerage and Market/Network to our Target Market
  • Website Creation, Design, Content and Maintenance for both AustinMarketRealty.com & LiveinSteiner.com
  • SEO Management- Google, Bing and Yahoo (AustinMarketRealty.com at the top of the search results)
  • Analyzing Website Statistics through Google Analytics and Google Webmaster Tools
  • Social Media Marketing: Created Profiles and built from scratch - Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, Blog
  • Marketing Automation and Calendar
  • Advertising - Print and Online (Ex: Steiner Ranch Record, Facebook Ads, Google Adwords, Adwerx, PPC, Adwords, Direct Mail)
  • Locating, Adding and Updating Company Profiles in various places for brand awareness (Ex: Zillow, Realtor, Trulia, Homes.com, Houzz)
  • Identify marketing and advertising opportunities on a budget
  • Email Blast Creation and Management and CRM Building
  • Event Marketing - Community Event Sponsorships, Planning, Collateral & Give-Aways and On-Site Representation
  • Company Collateral Design, Ordering and Management
  • Benchmarking other Real Estate Brokerages
  • Maintaining Marketing Budget and Bookkeeping for the Company

Project Marketing and Management

  • Concept to Completion Project/Home Listing Marketing & Management
  • Listing Presentation and Sales Materials
  • Manage all real estate transaction paperwork & client communications  
  • Listing Marketing: Social Ads, Photos, Website Profiles, Flyers, Post Cards, Direct Mail, Social Media Blasts, Advertising, PPC, Email blasts, Real Estate Site Profiles, Facebook Groups, Blogs, etc.
20122014

Marketing Manager

Lake Austin Spa Resort
  • Website Design collaboration and daily maintenance 
  • Brochure and Stationary Creation and Design Collaboration, proofreading, ordering and inventory management
  • Print Marketing and Email marketing design including HTML coding, CRM management and delivery
  • Social Media Marketing Strategy and execution including paid ads
  • Work with the Marketing Director & CEO for annual marketing strategies
  • Manage a Marketing Assistant
  • Extensive work with the health and wellness programmers (authors, chefs, wellness speakers, etc.)
  • Attending classes, therapies, cooking demonstrations and healing methods
  • Extensive knowledge and sharing of massage therapies, holistic therapies, energy work and alternative healing
  • Google Adwords and SEO strategies
  • Event Marketing: Collateral Design, Give-Aways & On-Site Representation
  • Maintain professional brand awareness profiles in relevant locations
  • Analyze guest insight and adjust marketing strategy accordingly
  • ROI analyzing, tracking and reporting to the Marketing Director & CEO
  • Manage bookkeeping and assist in overall budgeting
  • Getting to know guest of the resort and the best way to market to them
20092012

Administrative Director

UT Austin - Real Estate Finance and Investment Center
  • Complete company marketing, event planning, member management, office management, assistant management and budgeting.
  • Event management from concept to completion. Attendees range from 50 exclusive guests to 500. Many events were complicated including a member conference and real estate student case competition held simultaneously. All planning included: marketing, collateral, calendar, checklists, budgeting, A/V, catering, invites, keynote travel, hotel blocks, contract negotiation and on-site management and networking.
  • Marketing includes website creation and maintenance, blog, member communications, direct mail, email blasts and networking events.
  • Found software to assist in managing 250 members with different member levels and optimized the member system.

Education

19992002

BA in Business Administration - Marketing Specialization

University of Florida

2002 - Vice President - American Marketing Association

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