Work History

Work History
Jun 2012 - Sep 2014

Marketing Manager

Lake Austin Spa Resort
  • Creation, delivery and tracking of promotional emails, flyers and newsletters including graphic design, light html coding and content writing.
  • Assist in the creation and delivery of direct mail pieces and print advertising.
  • Maintain all website and mobile content for www.lakeaustin.com including daily additions of programming events. Created mobile app (going through approvals now).
  • Responsible for all Social Media and blog for the Resort and Spa via Facebook, Twitter, Instagram, PinterestYouTube, Google+ and Blog.
  • Maintain company listings with various online companies (examples include: SpaFinder, TripAdvisor, Luxury Link, Resorts and Lodges, Yelp and America's Great Resorts.)
  • Maintain company's online reputation and manage reviews.
  • Google Analytic monitoring and reporting.
  • Marketing research analysis for luxury and travel trends.
  • Maintaining a weekly ROI Report. Analyze the ROI for successful campaign elements.
  • Maintain the Marketing Calendar and manage upcoming needs.
  • Manage budget and invoices.
  • Gather and analyze customer insight and benchmark competitor analysis.
  • Collateral management including edits, reorders and maintaining supply.
  • In-house communication with other departments and assistance to other departments on marketing needs.
Sep 2009 - Jun 2012

Administrative Director - Real Estate Center

University of Texas at Austin

Complete company marketing, event planning, member management, assistant management and office management.

Marketing: REFIC Website creation and maintenance, blog, social media including LinkedIn, Facebook, and Twitter, event marketing and event collateral, press releases, newsletters, brochures and flyers, review Analytics and SEO.

Complete event planning: member conferences, academic symposiums, panels, speakers, dinners, lunches, receptions, and a large complex annual Real Estate case competition. Planning included but not limited to: partner agreements, contracts, create and send invites, manage attendees, all event collateral and on-site coordination.

Member management: total Real Estate Council member management with 16 different levels of membership. Management includes maintaining updated member profiles, annual renewal management and directory management of 160 council members.

Manage assistant's duties and payroll.

All office management (accounts payable/receivable, budget, supplies, etc.)

Jan 2005 - Nov 2007

Marketing and Events Director

Harkey Event Productions

Events Director

  • Total event planning from proposal request through final on-site production for events up to 10,000 people (including the 2007 Chicago Bears Super Bowl After-Party.)
  • Decor suggestion and proposal creation.
  • Client relationship management.
  • Vendor management and orders.
  • Budget and payment management.
  • On-site coordination, labor, and relationship management.

Marketing Director

  • Created first company website that increased company visibility and raised proposal requests by 40% in the first six months.
  • Created brochures, flyers, newsletters, e-newsletters, PowerPoint presentations, and a customized post-event acknowledgment letter for all clients (assisting in our 90% client retention rate.)
  • Market research to find target markets.
  • Sales including client visits all over Florida with collateral customized to the client's needs.

Member: MPI (Meeting Planners International).

Continued with contract work for Harkey Events owner from 2007-2009.

Education

Education
Aug 2000 - Jun 2002

Bachelor of Business Administration

University of Florida

Vice President - American Marketing Association 2001-2002

Social Director - American Marketing Association 2000-2001

Skills

Skills

Complete Company Marketing

Extensive work with top-down total marketing for small and large companies. From marketing communication to research to brand awareness and management.

Computer skills

Expert in Microsoft Outlook, Word, Excel, Powerpoint, PhotoShop, Sharepoint Designer, Access, Adobe Pro, LiveCycle, Adobe InDesign, Google Analytics, Wild Apricot, WordPress, AceMoney, Delphi, Sitecore, SalesForce, and more. Also responsible for training others in these programs.

Multi-tasking, deadlines, thinking out of the box

Certifications

Certifications
Jul 2011 - Present

Effective Communication Certificate

UT Professional Development Center