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Work History

2014Present

Marketing Director

Austin Market Realty


Company Marketing and Business Management:

  • Worked with Owner to create a Real Estate Brokerage and Market/Network to our Target Market
  • Website Creation, Design, Content and Maintenance through Wordpress then Wix.com  - AustinMarketRealty.com & LiveinSteiner.com
  • SEO Management- Specifically Google, Bing and Yahoo (AustinMarketRealty.com at the top of the search results)
  • Analyzing Website Statistics through Google Analytics and Google Webmaster Tools
  • Social Media Marketing: Created Profiles and built from scratch - Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, Blog
  • Marketing Automation and Calendar
  • Advertising - Print and Online (Ex: Steiner Ranch Record, Facebook Ads, Google Adwords, Adwerx, PPC, Adwords, Direct Mail)
  • Locating, Adding and Updating Company Profiles in various places for brand awareness (Ex: Zillow, Realtor, Trulia, Homes.com, Houzz)
  • Identify marketing and advertising opportunities on a budget
  • Email Blast Creation and Management and CRM Building
  • Event Marketing - Community Event Sponsorships, Planning, Collateral & Give-Aways and Representation
  • Company Collateral Design, Ordering and Management
  • Benchmarking other Real Estate Brokerages
  • Maintaining Marketing Budget and Bookkeeping for the Company

Project Marketing and Business Management

  • Concept to Completion Project/Listing Marketing and Management
  • Listing Presentation and Sales Materials
  • Manage all real estate transaction paperwork & client communications  
  • Listing Marketing: Photos, Website Profiles, Flyers, Post Cards, Direct Mail, Social Media Blasts, Advertising, PPC, Email blasts, Real Estate Site Profiles, Facebook Groups, Blogs, etc.
20122014

Marketing Manager

Lake Austin Spa Resort
  • Website Maintenance and Design Collaboration
  • Brochure and Stationary Creation and Design Collaboration, proofreading, ordering and inventory management
  • Print Marketing and Email marketing design including HTML coding, CRM management and delivery
  • Social Media Marketing
  • Work with the Marketing Director & CEO for annual marketing strategies
  • Manage a Marketing Assistant
  • Event Marketing: Collateral Design, Give-Aways & On-Site Representation
  • Maintain professional brand awareness profiles in relevant locations
  • Analyze guest insight and adjust marketing strategy accordingly
  • ROI analyzing, tracking and reporting to the Marketing Director & CEO
  • Manage bookkeeping and assist in overall budgeting
20092012

Administrative Director

UT Austin - Real Estate Finance and Investment Center
  • Complete company marketing, event planning, member management, office management, assistant management and budgeting.
  • Event management from concept to completion. Attendees range from 50 exclusive guests to 500. Many events were complicated including a member conference and real estate student case competition held simultaneously. All planning included: marketing, collateral, calendar, checklists, budgeting, A/V, catering, invites, keynote travel, hotel rooms, contract negotiation and on-site management and networking.
  • Marketing includes website creation and maintenance, blog, member communications, direct mail, email blasts and networking events.
  • Found software to assist in managing 250 members with different member levels and optimized the member system.

Education

19992002

BA in Business Administration - Marketing Specialization

University of Florida

2002 - Vice President - American Marketing Association

Portfolio