Christina Gallegos

Summary

MARKETING LEADERSHIP

Revenue generating and exacting senior marketing professional, with a Finance MBA and a multi-year track record of significant successes in various industry settings, both domestic and international.A resourceful problem solver with outstanding planning and organizational skills. Exceptional communication, client satisfaction, team building skills, and the ability to succeed in an entrepreneurial environment providing strategic and data driven results.

CORE COMPETENCIES

• Marketing Strategy                    • Market Segmentation            • Revenue Management 

• Business Optimization            • Financial Modeling               • Business Development

• CRM/Loyalty Marketing            • Marketing Analytics               • Digital Media Strategy

Interest

Beginning levels of Spanish and Travel Mandarin Chinese.

Extensive travel to Europe and P.R.China

Habitat for Humanity

soccer/football enthusiast

American Red Cross

Disney Triathlon Team

Los Angeles Marathon finisher

American Marketing Association

American Management Association.

Work History

Work History
May 2007 - Present

Manager, Marketing

The Walt Disney Company

Manager, Marketing

Walt Disney Studios Motion Pictures

  • Managed the development and implementation of integrated marketing communication programs for domestic film distribution; in-theater campaigns contributed to revenue gross over $100M.
  • Exceeded financial goal by 17% with $500k in incremental revenue through partnership with network sales team and affiliate theater circuits to introduce new direct marketing strategies for domestic films and channel promotions.
  • Directed $850k marketing investment, developed promotional marketing campaign targeting niche market segments, and negotiated implementation plans with stakeholders. Targeted campaigns will help drive consumer awareness and increase revenue gain for domestic film distribution division.

Pricing Manager, Revenue Management

Walt Disney Parks and Resorts

  • Increased revenue over 15%, drove guest attendance and consumer adoption by partnering with cross functional teams to develop and implement targeted loyalty marketing and pricing promotions.
  • Generated 1.2k incremental reservations through targeted CRM marketing communications; segmented promotional offers based on pre-arrival guest attributes, market research and consumer trends.
  • Achieved 65% immediate consumer adoption with data collection over 70k and a $500k revenue stream by teaming with eCommerce and technology associates. Cross-functional partnership resulted in new technology for event reservations and enhancements to online systems.
  • Delivered $1M in revenue growth though detailed analysis of current product strategy and adoption of recommended yield management, strategic pricing and marketing approach.
  • Managed data collection of over 200k targeted households generating $100k incremental revenue through new niche product; led project team through analysis, development and implementation.
  • Analyzed market conditions and forecasts against business objectives to determine if new offerings were needed in the marketplace to yield incremental attendance and increased per capita spend.
May 2003 - May 2007

Sr. Associate, Marketing

H&R Block

H&R Block– 2003 to 2007IRVINE, CA

Senior Associate, Marketing– National New Product Marketing

  • Managed a comprehensive tradeshow and event program incorporating media plans, sponsorships, direct mail CRM strategies, training and vendor partnerships. Programs performed within budget and resulted in an average positive return on investment of 75%.
  • Led a team of new product marketing coordinators responsible for marketing implementation, direct mail communications, internal education and agency negotiation. Team provided new best practices and processes for streamlined rollouts which resulted in 100% sales adoption rate.
  • Created distinctive national product strategy, based on market research, targeting more credit worthy borrowers and prime mortgage wholesale brokers. Company results included an increase of 150% in overall new product submissions within a 90-day period.
Jan 2003 - Jun 2003

Marketing Contractor/Consultant

Shandong Finance Institute, Shanghai, China

Shandong institute - 2003 (Contract)

SHANGHAI, P.R. CHINA

International Work Abroad –Consultant/Contract UniversityProfessor

  • Created and implemented new lecture series for international cultural educational exchange resulting in 80% university participation.
  • Partnered with international contractors to enhance English curriculum and increase English Language comprehension and overall learning with over 2.5k educators.
Aug 2001 - Jan 2003

Commissioned Sales Representative

Nordstrom

nordstrom – 2001-2003        

COSTA MESA, CA

Commissioned Sales Representative

  • Implemented new floor plans and cross-selling techniques for seasonal promotions resulting in over 160% personal sales growth. Managed vendor relationships for additional product variety.
  • Developed, manage,d and marketed to personal client database (150) through Nordstrom Personal Service CRM Software resulting in deeper penetration of client base.
May 2001 - Aug 2001

International Contract Sales Representative

Habitat Corporation, Dublin, Ireland

HABITAT CORPORATION – 2001 (Contract)

DUBLIN, IRELAND

International Sales Representative

  • Led international sales team to increase seasonal sales by 15% in the home furnishings division through a targeted market and sales approach.
  • Created training manual and established procedures for future international programs in Dublin.

Education

Education

Certificate

Harvard Business School Publishing

Certificate in Creativity and Innovation · Harvard Business School Publishing

2005 - 2006

MBA

Pepperdine University, The George L. Graziadio School of Business and Management

Master of Business Administration (MBA), Finance· Pepperdine University – Malibu, CA

  • Marketing and Strategy Consultant, Sperry Van Ness, property management corporation
  • Management Partners, The George L. Graziadio School of Business and Management
1996 - 2001

B.A.

California State University-Fullerton - College of Business and Economics

Bachelor of Arts Business Administration, (B.A.) Marketing ·California State University-Fullerton, CA

·Minor: Political Science

·Board of Directors, Mihaylo College of Business and Economics

Skills

Skills

Salesforce.com

Aprimo Marketing Software

Microsoft Project

VISIO - Professional

SAP

SPSS- Market Research

Search Engine Optimization (SEO)

Adobe Creative Suite

Microsoft Office Suite

Certifications

Certifications

Creativity & Innovation

Harvard Business School Publishing