Tutoring elementary and middle school students.
Jan 2012 - Present
The Emerald Magazine
2008 - 2012
Journalism/EducationBachelor's of Art
Humboldt State University
A multifaceted entrepreneurand longtime resident of Humboldt County, California, Christina DeGiovanni launched The Emerald Magazine in early 2012. Serving as the lifestyle publication’s Editor-in-Chief, DeGiovanni plays an integral role in sourcing content, supervising writers, designing layout, and acquiring advertisers. For the 2012 – 2013 Winter Issue, she featured a diverse selection of articles that highlight the best of Humboldt County culture, from music, arts, and architecture to holiday recipes, travel stories, and gardening tips. Showcasing a talented singer/songwriter in “Parreira and the Lonely Road,” writer Benjamin Fordham crafts an engaging profile of a Humboldt State University student whose soulful songs draw inspiration from musical legends like Bob Dylan and Ray Charles. Raised by a professional jazz musician, as a child Chris Parreira also developed a deep appreciation for the Avett Brothers and Ryan Adams, influences that continue to drive his approach to songwriting. A gifted lyricist who performs both solo and with with his band The Lonesome Roses, Parreira has already experienced considerable success in a notoriously competitive industry, beginning with the 2009 album Before You Go. To date, Parreira has performed in numerous venues throughout Humboldt County, as well as in Ashland, Oregon and Austin, Texas. To read more from The Emerald online, please visit www.theemeraldmagazine.com.
Christina DeGiovanni is currently the publisher of The Emerald Magazine, a lifestyle publication based in Humboldt County, California. Responsible for content organization, website building, advertising, and distribution, Christina DeGiovanni guides the strategic development of The Emerald. The following are ways in which the digital revolution continues to change the way journalism works in 2014: Mobile Design: While mobile was a small portion of website optimization in the past, it is becoming much more prominent. As a part of what is known as “adaptive journalism,” publications now post content designed specifically for mobile devices. Social Networks: Social media continues to be a large part of every industry. Facebook accounts for nearly 25 percent of all Internet traffic, creating the need for innovative content that appeals to numerous social media platforms. Sharable Content: Readers are much more connected than ever, making sharable content very important. Because of this, many publications are partnering with online sharing sites such as Buzzfeed in order to reach additional readers. Web Advertising: The web has also changed the way in which publications gain revenue. Since few readers spend money on physical copies of magazines and newspapers, marketers must now take advantage of online advertising in order to garner profits. Targeted Content: Most traffic on the web is the result of local searches. Geo-located news is an important strategy for attracting readers, especially with mobile content.
As publisher of The Emerald Magazine, Christina DeGiovanni provides lifestyle tips for people living in Humboldt County, California. Responsible for marketing the publication as well as writing stories, Christina DeGiovanni also helps support nonprofit organizations in Humboldt County, including the Humboldt Wildlife Care Center. HWCC, which was named nonprofit of the year by the Arcata Chamber of Commerce, is home to the Bird Ally X, a program that cares for avian life in Humboldt County. Most recently, HWCC began caring for injured seabirds known as western grebes. Beginning in January, 30 western grebes were admitted for care at the HWCC. Experts at the HWCC noticed various wounds including puncture wounds and crushed legs and wings. Injuries were believed to be caused by sea lions, with which the birds compete while foraging. Of the 30 birds, only two were able to be fully rehabilitated. Caring for these birds is difficult, since they must be on water while receiving treatment. Through trial and error, the HWCC learned how to better treat the western grebes and hopes to be able to help more of these injured animals in the future.