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Currently working with Nirav Modi diamonds as a Senior Executive handling the marketing activities for the brand like events and media planning for the last 2 years. Past marcomm professional with 2.6 years of experience leading corporate marketing and internal communications for Bajaj Electricals Limited (Morphy Richards Home Appliances, Mumbai, India).

Work experience

Senior Marketing Executive

Apr 2014Present

Event Management : (Reporting to Events Head)

  • Responsible for entire event set up from start to end. Creation of invites, guestlist planning, calculating budgets and ensuring they are adhered to, planning the location & layout of the event including set up, food, furniture, flowers, marketing collateral and coordinating for logistics, insurance, security of jewels.
  • Leveraged strengths in cost-effective vendor negotiations.
  • Sourcing new vendors and collaborations for events.
  • Responsible for creating the post event analysis report.

ALT Activities: (Reporting to Marketing Head)

  • Managing & tracking the media plan globally for magazines and ensuring that the material deadlines are met.
  • Managing & tracking the outdoor/cinema advertising activity globally and ensuring their timely payments.
  • Actively involved in the creative campaigns of the brand for different markets.
  • Partly managed PR activities for the brand.

Customer Relationship Management :

  • Solely responsible for establishing a CRM programme in the organisation successfully.

Marketing Executive

Morphy Richards Home Appliances (Marketed by Bajaj Electrical Pvt. Ltd.)
Jun 2011Nov 2013

ATL Activities: (Reporting to Marketing Head)

Direct brand management, corporate positioning, product launches, advertising, customer relationship management, market research, sales collateral and social media marketing.

Selected Accomplishments:

  • Solely handling all In shop branding activities at dealer outlets and modern format retail across India.
  • Responsible for an integrated, multi-channel print, television, web, cinema and outdoor 360⁰ marketing campaigns that propelled sales. Led market launches of more than 45 new products.
  • Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating further revenue to the organization.
  • Revamped the Corporate Website to transform it into a dynamic platform improving communication flow and adding an effective sales tool for promoting e commerce.
  • Created catalogs, leaflets, competitor benchmarking reports, POSM and training brochures in co-ordination with the creative agency and also conducted product training sessions that enhanced the sales teams understanding of complex product features and helped them sell more effectively.
  • Managing social media for the brand in co-ordination with the creative agency and responsible for advertising on this medium to increase fan base.


Viacom 18 (MTV) & Virgin Mobiles UK
May 2010Nov 2010

Interned with MTV, Viacom 18, Mumbai for a period of 3 months in the Market research department (Insight Studio) and worked on a Project“ MTV I Speak” studying the“ Behavioral patterns of today's youth reporting to the Marketing Head.

Interned with Virgin mobiles, Mumbai for a period of 2 months on Project“ VTurk” which involved market research, sales promotion & sales. Our team was asked to research on“ Demand for number portability in India”.


BMS (Marketing)

St. Xavier's College, Mumbai
May 2008Jun 2011

Distinction with 72% 


St. Xavier’s College, Mumbai
May 2006Jun 2008

First Class with 73%


St. Anne’s High School, MumbaI
Jun 1994May 2006

Distinction with 80%

Text Section


Software:  MS Office (Word, Excel, PowerPoint)

Languages known: English, Hindi       Nationality: Indian Citizen     Date of Birth: 7th February 1990




  • Organising college festival Malhar’09,’10 in the entertainment, theatricals & contests department.
  • Sub-head in Mélange (BMS festival) for funky business (events department) in 2010.
  • Sub-head for BMS Department festival ‘MANAGEMENT WEEK’ in 2011.
  • Also dedicated a lot of weekends at an event “Farmers Market - 2012” to promote organic products so as to preserve the environment.